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3 weeks ago | 
customerthink.com | Mrunal Chokshi
It has been for everyone to see that businesses in every sector have now fundamentally become digital enterprises. After all, customers interact with brands and service providers primarily through software and mobile apps these days. From banking and retail to entertainment, digital platforms support almost every consumer touchpoint. This pervasive reliance on technology has fundamentally altered consumer expectations. It has also made the competition in the market incredibly fierce.
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3 weeks ago | 
customerthink.com | Mrunal Chokshi
Most people today remain unaware of just how much data they generate. You see, every digital interaction and internal operational process generates valuable data. So much so that the exponential growth of data has become a defining feature of the modern digital economy. After all, it has fundamentally altered how businesses operate and compete. Decision-makers need timely and consistent information to navigate complex market conditions.
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1 month ago | 
customerthink.com | Mrunal Chokshi
The cutthroat competitive nature of the modern market is not new. Apart from the stale news, the level of competition has ramifications for business. This leads us to see why executives keep harping on about reaching the right audience with the right message. Not an easy task, this. But it is where advertising comes in, empowering businesses to connect with potential customers and increase brand awareness. The eventual goal is always sales and growth.
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Feb 20, 2025 | 
customerthink.com | Mrunal Chokshi
It is now news that data has now been firmly established as an invaluable asset. So, it makes sense that being able to effectively use data insights has become critical for success. This is why businesses are heavily investing in data analytics and AI. What I mean to say is that technologies are being used to realize the full potential of data. This has led them to generative AI. Before you ask, it is a technology with the potential to revolutionize various industries.
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Jan 8, 2025 | 
customerthink.com | Mrunal Chokshi
Most industries in the world today have come far from what they used to look like, say, a few decades ago. This is especially true for the financial services sector. Its curiously fast-paced transformation has been driven by the evolution of technology. Oh, and the rising expectations of today’s tech savvy consumers. These customers expect seamless and efficient experiences at all touchpoints.
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Jan 7, 2025 | 
customerthink.com | Mrunal Chokshi
How the world goes about advertising now is massively different today. This is abundantly evident. Anyway, the point is that this change means traditional advertising methods are being replaced by digital advertising. Why? Well, the latter is more precise and measurable. Now, one of more important tools used in the digital advertising market is a Demand Side Platform. These platforms use advanced algorithms to optimize ad bidding and delivery.
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Nov 26, 2024 | 
customerthink.com | Mrunal Chokshi
The cutthroat competition in the market has been for everyone to see. Things are even more challenging for small businesses. They face increased competition and complex challenges. Now, add the modern business environment to this mix. Of course, it is bound to get tough out there for small businesses. So, to stay ahead, being able to make informed decisions is pretty much a matter of survival. Data analytics provides a powerful solution for navigating these complexities.
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Nov 7, 2024 | 
customerthink.com | Mrunal Chokshi
It is no secret that industries worldwide have been transformed for good owing to the fast evolution of technology. AI has emerged as a powerful tool in the face of such a cutthroat market. A tool to drive innovation and increase efficiency. While this tech has made its way into different industries, its potential in manufacturing has been especially pronounced. In fact, the AI area of generative AI has discovered particularly intriguing applications in this domain.
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Oct 24, 2024 | 
customerthink.com | Mrunal Chokshi
Keeping up with the cutthroat competition in the modern business landscape has evidently become quite a challenge. And keeping up with this challenge has necessitated continuous innovation and adaptation. This is why many businesses strive to streamline operations and improve customer experience. To that end, AI has emerged as a powerful tool. One of the most promising areas for AI applications is the Fintech industry. You see, the fintech has transformed the way financial services are delivered.
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Oct 3, 2024 | 
customerthink.com | Mrunal Chokshi
Rapid technological advancements now mark the retail industry. That and shifting consumer preferences, of course. These changes translate into a variety of challenges. Seamless omnichannel shopping experiences have also become necessary because consumers become more demanding. And did I mention that e-commerce has further complicated the market? Anyway, the point is that technology becomes the only viable tool to contend with changes in such an environment.
