Mugdha Variyar

Mar 12, 2024 | economictimes.indiatimes.com | Mugdha Variyar |Priyanka Sahay |Shabori Das

It is clearly the age of instant gratification. Until a few years ago, who would have imagined that people would need beauty products or garments delivered at their doorsteps within 10 minutes? But here we are. In recent months, quick-delivery startups Blinkit, Zepto, and Swiggy Instamart have expanded their categories to include products that one would usually buy from e-commerce platforms such as Amazon and Flipkart. With more and more urban

Mar 10, 2024 | economictimes.indiatimes.com | Mugdha Variyar |Priyanka Sahay

In December 2023, Amazon India’s top brass had a key meeting in Bengaluru to come up with a three-year strategy as the global e-commerce giant had hit a rough patch in the country over recent years. Amazon certainly required a new plan. It was not just the stringent policy climate or the eyeball-to-eyeball encounter with the country’s most powerful corporate group, but challenges on the business front, too, have been weighing on the company’s

Feb 27, 2024 | economictimes.indiatimes.com | Mugdha Variyar |Priyanka Sahay

Have you made a habit out of sniffing around for discounts on veggies on Zepto? Or making last-minute orders for pans to palak on Blinkit? Then these quick commerce platforms have you exactly where they want you - wrapped around their fingers. You are looking for free and instant delivery and they are looking for cold cash. Some of these quick commerce platforms have, in recent months, made delivery fees mandatory regardless of the order value

Feb 20, 2024 | economictimes.indiatimes.com | Mugdha Variyar

If you are a primate living in the Sundarbans, you really don’t want to attract the attention of a tigress. If you are a retailer, then you stay out of Reliance’s sight, and an e-commerce firm would do well to stay away from the path of Amazon and Flipkart. But in 2022, Meesho had reportedly crossed Amazon’s order volumes in the festive sales. Since then, Meesho is also growing much faster than the two bigger giants, albeit on a lower base. The

Feb 19, 2024 | economictimes.indiatimes.com | Mugdha Variyar

First, a bit of a detour to some current news from the Amazon e-commerce ecosystem. The ghost of Cloudtail continues to haunt Amazon and its sellers. After the American e-commerce company decided to shut down Cloudtail, its biggest seller on the India marketplace, in 2022 following regulatory heat, new ‘mini Cloudtails’ had cropped up as alpha sellers on the platform. As ET Prime first reported, Amazon had asked the merchants who used to supply