Murali Kuppuswamy

Jan 16, 2025 | cutter.com | Vanessa Patrick |Murali Kuppuswamy

According to Ratan Tata, former CEO of the Tata Group, purpose is “a spiritual and moral call to action; it is what a person or company stands for.” The power of articulating purpose lies in providing employees with a clear sense of direction, a set of shared priorities, and the inspiration to go the extra mile in service of purpose-driven goals, which should ultimately be good for profit.