-
Jan 30, 2025 | 
sportsbusinessjournal.com | Na'Andre Emerson
Former WWE exec
Stephanie McMahon appeared on the "Pat McAfee Show" on Thursday to announce a new WWE-centric show in partnership with Pro Football HOFer Peyton Manning’s Omaha Productions, ESPN and WWE.
-
Jan 30, 2025 | 
sportsbusinessjournal.com | Na'Andre Emerson
Leagues and Governing Bodies
The momentum gathered last year saw major strides in women’s sports with new benchmarks in viewership, attendance and overall impact and with the trend set to continue in 2025, the current landscape offers ample opportunity for further investment according to a study.
-
Dec 5, 2024 | 
sportsbusinessjournal.com | Na'Andre Emerson
Marketing and Sponsorship
The Athletes Code will launch today in partnership with members of Team Powerade, the brand’s roster of athletes who represent its missionPoweradePowerade is looking to update athlete and brand relations with its latest initiative that will grant athlete partners the opportunity to “pause” their brand commitments to prioritize their mental health.
-
Nov 21, 2024 | 
sportsbusinessjournal.com | Na'Andre Emerson
Prime Video Head of Sports Programming Jeff Kaiser noted the company has been investing in more people and infrastructure to build out its sports groupMarc Bryan-BrownAmazon Prime Video will handle all production internally for their NBA and WNBA packages that go into effect beginning next season.
-
Oct 30, 2024 | 
sportsbusinessjournal.com | Na'Andre Emerson
Amid the rising business of women’s sports, Avenue Capital Group, through its Avenue Sports Fund, is seeking to expanding its ownership portfolio by investing in emerging leagues and business primed for growth such as the WNBA and NWSL, reports SBJ's Na'Andre Emerson.Speaking at SBJ’s Dealmakers in Washington, D.C., Avenue Capital Group Chair, CEO and co-founder Marc Lasry said the reason to invest in women’s sports now is due to media companies not yet recognizing the value of media deals,...
-
Oct 15, 2024 | 
sportsbusinessjournal.com | Na'Andre Emerson
Foot Locker is targeting a multiyear partnership with the Bulls that will allow the global retailer to engage with fans through various experiences to expand its influence in the basketball market.The partnership will begin this season and will see both Foot Locker and the Bulls collaborate for social activations at the United Center, in Foot Locker stores and in the local Chicago community.Initiatives planned include a Bulls fan festival, exclusive in-store activities with player...
-
Sep 26, 2024 | 
sportsbusinessjournal.com | Na'Andre Emerson
One year into her WWE career, superstar Jade Cargill has ascended to the main roster and become a champion while balancing a hectic work-life schedule that includes being a mother, a role model for the next generation and a business owner, reports SBJ's Na'Andre Emerson.
-
Sep 23, 2024 | 
sportsbusinessjournal.com | Na'Andre Emerson
Partnering with DeShields positions ALDO at the intersection of fashion and sports, with a specific focus on addressing a significant gap in the women’s market for trendy, comfortable shoes in extended sizesAldo is collaborating with WNBA Chicago Sky player Diamond DeShields to curate a selection of existing styles for the brand’s introduction into its extended sizing category, the first initiative by the footwear and accessories brand to connect with new audiences.
-
Aug 30, 2024 | 
sportsbusinessjournal.com | Na'Andre Emerson
Dallas Trinity FC, in its inaugural season in the new USL Super League, aims to establish a strong fanbase in the competitive Dallas-Fort Worth market, focusing on local talent and ensuring accessibility for fans by hosting home matches at the Cotton Bowl. DTFC is among the eight teams competing in the USLS, a Division I professional women’s soccer league that began its season this month.
-
Aug 20, 2024 | 
sportsbusinessjournal.com | Na'Andre Emerson
The WNBA Connecticut Sun are taking advantage of the
Boston sports market with a series of events in the area, culminating in the first-ever women’s basketball game at TD Garden as the team aims to enhance their brand exposure.
