Nandini Rajagopalan

Jul 4, 2024 | onlinelibrary.wiley.com | Yongzhi Wang |Nandini Rajagopalan |Brian Wu

1 INTRODUCTION Complementors are crucial for value creation in a platform market. While the platform owner creates the infrastructure and plays an orchestrator role, complementors offer complementary products, services, and functionalities, influencing the quantity, quality, and diversity of experience that a platform can provide to consumers (Cennamo, 2018; Miric et al., 2023; Rietveld et al., 2021).