Nano Interactive

Jul 9, 2024 | newdigitalage.co | Vanessa O’Connell |Nano Interactive |Justin Pearse

By Vanessa O’Connell, Head of Marketing Communications, Nano InteractiveWhen cookies finally die next year, we will all be stumbling in the dark. Or so you’d think given all we’ve read so far. I’m by no means a blind optimist. Nor am I foolish enough to believe myself – or anyone else – can replace the standard tool for ID, targeting and measurement overnight.  But while we’re all feeling the pangs of cookie withdrawal right now, I’m still positive this whole process will leave us better off.