Nateisha Scott

London

Journalist and Content Consultant at Freelance

Freelance Journalist - written @suitcasemag, House of Solo magazine,@trappedmagazine, @humanityhallows & I conduct Interviews.

Articles

DNA-coded skincare, wearable nanobots: The beauty products of tomorrow

1 week ago | voguebusiness.com | Nateisha Scott

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. Out with the hydrating creams, in with the genetically modified moisturisers. As consumers seek hyper-personalised products tailored to their individual needs, beauty brands must evolve beyond broad-sweeping formulations.
What will we look like in 20 years?

1 week ago | voguebusiness.com | Nateisha Scott

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. Invisible plastic surgery, miracle weight loss drugs and age reversal supplements — the beauty and wellness industry is hitting an inflection point, reshaping how consumers will look in years to come. The trends leading the charge?
What consumers want from the beauty brands of the future

1 week ago | voguebusiness.com | Nateisha Scott

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. To innovate and remain relevant in the future, beauty companies cannot rely on science and data alone. Instead, they must tap into the evolving desires, behaviours and concerns of a new kind of beauty consumer.
What impact will living longer have on the world?

1 week ago | voguebusiness.com | Nateisha Scott |Amy Francombe |Maliha Shoaib |Bella Webb

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. As science and technology advance, the prospect of living to 100 — and far beyond — is no longer an exception to the rule but an expectation. Living longer is quickly becoming a proposition that will reshape how we live, work, spend and age.
Now The Algorithm Is Coming For Fragrance

1 week ago | vogue.co.uk | Nateisha Scott

Imagine a perfume that morphs like a chameleon throughout the day: a bright citrus in the morning, a warm and comforting chypre by lunchtime, then a sensual and deep oud as evening falls. Or what about a chatbot that refines your scent options better than you ever could? Or a fragrance that bottles your grandmother’s discontinued classic, reclaimed for a new generation?
Are beauty influencers losing their Instagram grip?

2 weeks ago | voguebusiness.com | Nateisha Scott

Beauty’s social media power is changing pace. Exclusive data from influencer marketing platform Lefty offers a snapshot of where the industry currently stands. Beauty’s earned media value (EMV) on Instagram dropped 28 per cent in the first quarter of 2025 compared with the same period last year, from $1.18 billion to $847.6 million. This is across both beauty brand and influencer accounts, as well as categories.
How beauty brands can prepare for EU tariffs

3 weeks ago | voguebusiness.com | Nateisha Scott

As the Trump administration’s latest tariffs policy rocks global trade, the beauty industry is bracing for impact. The European Union has proposed 25 per cent retaliatory tariffs on all US imports, including beauty and personal care products. The proposal comes in response to the latest Trump tariffs, which slapped 20 per cent duties on the region as part of the administration’s ‘Liberation Day’ trade strategy. Failing negotiations, the EU will retaliate.
How beauty brands can prepare for EU tariffs

3 weeks ago | flipboard.com | Nateisha Scott

The euphoria is in the details. No one in Hollywood is more booked and busy than Sydney Sweeney. Not only is the Euphoria actor constantly booking new …
How multiracial consumers will reshape beauty

3 weeks ago | voguebusiness.com | Nateisha Scott

Multiracial identities are becoming more prominent, challenging brands to address the nuanced beauty needs of an evolving population. As consumers increasingly identify as two or more races, globally, we’re moving beyond the conventional racial classifications found on legacy forms. This shift, propelled by demographic changes driven by migration, globalisation and cultural intermingling, means brands must recalibrate their strategies to meet the nuanced beauty needs of a multiracial future.
Could Skims save Kim Kardashian’s beauty ambitions?

1 month ago | voguebusiness.com | Nateisha Scott

Kim Kardashian’s Skims shapewear brand has acquired Skkn by Kim, the beauty brand she founded in 2022 and licensed to Coty. Kardashian’s personal 80 per cent stake and Coty’s 20 per cent stake in the Skkn brand will be entirely transferred to Skims, combining her two businesses into one empire worth over $3 billion. It’s Kardashian’s third attempt at building a lasting beauty empire after KKW Beauty and Skkn’s initial iteration under Coty.