Nathan Jolly

1 week ago | mumbrella.com.au | Nathan Jolly

The ABC’s bite-sized news bulletins are the most popular Australian podcast in the country for the fourth month straight, according to the Australian Podcast Ranker. ABC News Top Stories has taken the top spot in the March rankings, maintaining the position it has held since last December. March was the first true test of its dominance, as traditional leaders Casefile and Hamish and Andy both took extended breaks from December.

1 week ago | mumbrella.com.au | Nathan Jolly

The out-of-home industry has seen its media revenue increase by 16.1% in the first quarter of 2025, despite a cost-of-living crisis that has resulted in muted spent across other sectors. For the first quarter of the year, net media revenue jumped to $334.1 million, from $287.7 million for the first three months of 2024.

1 week ago | mumbrella.com.au | Nathan Jolly

The Labor and Liberal parties have spent millions of dollars mounting their federal election campaign, but their pockets don’t go as deep as Clive Palmer’s. From January 1 to April 15, the Labor party has spent $3.97 million on digital advertising across all Google and Meta platforms, which include Google search, Youtube, Instagram, and Facebook. This also includes a modest $6,300 spend on Snapchat, a platform with a largely underage userbase.

1 week ago | mumbrella.com.au | Nathan Jolly

The Seven Network has locked in the exclusive broadcast rights for the 2026 and 2030 Commonwealth Games. The agreement with Commonwealth Sport covers broadcast, digital, connected TV, radio, social media, and subscription TV rights. The 2026 Games will be held in Glasgow over ten days, from July 23, 2026. Seven did not reveal the cost of the deal. This is the latest sporting acquisition for Seven, as it enters into combined broadcast and digital rights deals for both the cricket and the AFL.

1 week ago | mumbrella.com.au | Nathan Jolly

Look at the marketing mix of any brand, big or small, and it’s likely that paid digital ads play a large role. But the success of targeted advertising over the past decade has created an unexpected problem, according to leading futurists. Younger customers – caught in a never-ending hype cycle of new trends – are increasingly exhausted by ‘new’ stuff. Others are growing suspicious of algorithms designed to encourage them to spend, spend, spend. As a result, many are switching off.