Nayden Tafradzhiyski's profile photo

Nayden Tafradzhiyski

London

Editor and Content Manager at Business of Apps

Featured in: Favicon businessofapps.com

Articles

  • 4 days ago | businessofapps.com | Nayden Tafradzhiyski

    While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer reveals that nearly half of growing app businesses rely on a single payment processor, leaving them vulnerable to account suspensions, frozen funds, and service outages that can halt operations overnight.

  • 2 weeks ago | businessofapps.com | Nayden Tafradzhiyski

    The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequences of a major project failure that brought its momentum to a halt.

  • 3 weeks ago | businessofapps.com | Nayden Tafradzhiyski

    From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth in 2025. But there are powerful patterns emerging.

  • 4 weeks ago | businessofapps.com | Nayden Tafradzhiyski

    User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app within a week. To tackle these pressing realities, App Promotion Summit London 2025 invited three brands that have fought through the noise and kept their installs buying.

  • 4 weeks ago | businessofapps.com | Nayden Tafradzhiyski

    Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (maybe; we’ll see). Tune in to these discussions to learn more about the state of the industry and fresh ways to increase revenue and grow businesses, locally and globally.

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