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1 week ago | 
businessofapps.com | Nayden Tafradzhiyski
User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app within a week. To tackle these pressing realities, App Promotion Summit London 2025 invited three brands that have fought through the noise and kept their installs buying.
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1 week ago | 
businessofapps.com | Nayden Tafradzhiyski
Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (maybe; we’ll see). Tune in to these discussions to learn more about the state of the industry and fresh ways to increase revenue and grow businesses, locally and globally.
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1 week ago | 
businessofapps.com | Nayden Tafradzhiyski
App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app marketers and product experts from WeWard, The Economist, DraftKings, Hopper, and Reddit? There are some opportunities remaining, and we would love to connect with you. There’s room for everyone: from eCommerce apps to travel and finance, from user acquisition to product marketing and CRM.
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2 weeks ago | 
businessofapps.com | Nayden Tafradzhiyski
Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own. From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task.
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2 weeks ago | 
businessofapps.com | Nayden Tafradzhiyski
“Every year, we say it’s the hardest year to grow an app,” Flo Health CEO Dmitry Gurski joked to a packed house. “But after 16 years, I’m convinced: it really does get harder every time.” These were the opening words of Gurski’s keynote address at APS London 2025, in which he delivered a candid and data-rich account of how he and his team built one of the world’s most widely used health apps.
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3 weeks ago | 
businessofapps.com | Nayden Tafradzhiyski
In the dog-eat-dog world of apps, it’s no secret that effective user onboarding is crucial for retention and conversion these days. Applica’s latest guide, A guide to onboarding optimisation using JTBD and MaxDiff, offers a strategic approach to refining onboarding processes by focusing on user motivations and preferences. The guide breaks down a practical, research-driven approach to onboarding that does more than walk users through features.
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3 weeks ago | 
businessofapps.com | Nayden Tafradzhiyski
In the dog-eat-dog world of apps, it’s no secret that effective user onboarding is crucial for retention and conversion these days. Applica’s latest guide, A guide to onboarding optimisation using JTBD and MaxDiff, offers a strategic approach to refining onboarding processes by focusing on user motivations and preferences. The guide breaks down a practical, research-driven approach to onboarding that does more than walk users through features.
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1 month ago | 
businessofapps.com | Nayden Tafradzhiyski
The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if it’s not on your radar yet, this is your final call. From May 20th to 22nd, the MGM Grand will transform into the epicenter of the app economy as more than 2,000 mobile marketers, growth leaders, app investors, and product owners converge for three days of unmatched insight and high-stakes networking.
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1 month ago | 
businessofapps.com | Nayden Tafradzhiyski
APS London 2025 has officially wrapped — and let’s just say, it was amazing. Held on 24th April at The Brewery, the summit gathered over 900 app marketers, product pros, growth wizards, and mobile mavericks for a day that was equal parts learning, networking, and industry magic. This year’s edition broke records with 908 total registrations — and what a crowd it was. 74% represented apps or brands, with nearly half clocking over 1 million MAU, and a cool 6% operating at 10M+ MAU scale.
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1 month ago | 
businessofapps.com | Nayden Tafradzhiyski
The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce.
