Business of Apps

Business of Apps

Business of Apps delivers top-notch news, insights, data, and marketplaces tailored for the app industry. Established in 2014, we have emerged as a vital resource for individuals involved in creating, promoting, and monetizing applications. Our platform attracts more than 200,000 app professionals from around the globe each month. We offer extensive B2B directories and marketplaces that focus on various aspects of the app sector, including advertising platforms, app development, marketing strategies, influencers, and more. Business of Apps is managed by Soko Media, which also organizes the App Promotion Summit events and the App Growth Awards.

International, Trade/B2B
English
Online/Digital

Outlet metrics

Domain Authority
73
Ranking

Global

#143299

United States

#121724

Computers Electronics and Technology

#10265

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Articles

  • 1 week ago | businessofapps.com | Nayden Tafradzhiyski

    User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app within a week. To tackle these pressing realities, App Promotion Summit London 2025 invited three brands that have fought through the noise and kept their installs buying.

  • 1 week ago | businessofapps.com | Nayden Tafradzhiyski

    Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (maybe; we’ll see). Tune in to these discussions to learn more about the state of the industry and fresh ways to increase revenue and grow businesses, locally and globally.

  • 1 week ago | businessofapps.com | Nayden Tafradzhiyski

    App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app marketers and product experts from WeWard, The Economist, DraftKings, Hopper, and Reddit? There are some opportunities remaining, and we would love to connect with you. There’s room for everyone: from eCommerce apps to travel and finance, from user acquisition to product marketing and CRM.

  • 2 weeks ago | businessofapps.com | Nayden Tafradzhiyski

    Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own. From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task.

  • 2 weeks ago | businessofapps.com | Nayden Tafradzhiyski

    “Every year, we say it’s the hardest year to grow an app,” Flo Health CEO Dmitry Gurski joked to a packed house. “But after 16 years, I’m convinced: it really does get harder every time.” These were the opening words of Gurski’s keynote address at APS London 2025, in which he delivered a candid and data-rich account of how he and his team built one of the world’s most widely used health apps.

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