Business of Apps
Business of Apps delivers top-notch news, insights, data, and marketplaces tailored for the app industry. Established in 2014, we have emerged as a vital resource for individuals involved in creating, promoting, and monetizing applications. Our platform attracts more than 200,000 app professionals from around the globe each month. We offer extensive B2B directories and marketplaces that focus on various aspects of the app sector, including advertising platforms, app development, marketing strategies, influencers, and more. Business of Apps is managed by Soko Media, which also organizes the App Promotion Summit events and the App Growth Awards.
Outlet metrics
Global
#143299
United States
#121724
Computers Electronics and Technology
#10265
Articles
-
1 week ago |
businessofapps.com | Nayden Tafradzhiyski
The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce.
-
2 weeks ago |
businessofapps.com | Nayden Tafradzhiyski
The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers need to keep up with new channels, smarter targeting, and fresh creative approaches. Smadex has released the CTV Guide — an actionable resource designed to help brands and advertisers tap into the full potential of CTV. Whether you’re building brand awareness or focused on performance marketing, this guide gives you the tools to succeed.
-
3 weeks ago |
businessofapps.com | Nayden Tafradzhiyski
In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an environment where visibility is algorithmic, distribution is fragmented, and user acquisition is both more data-driven and more unpredictable than ever. To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services powering app store growth today.
-
3 weeks ago |
businessofapps.com | Nayden Tafradzhiyski
In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward. On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe.
-
3 weeks ago |
businessofapps.com | Nayden Tafradzhiyski
Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think Outside the Sandbox will take place in London on April 10 at The Apartment at The Hoxton. Through presentations and in-depth panel discussions, some of the most influential mobile marketing minds will share their insights on what’s ahead for the industry — and how you can prepare for app growth in the privacy-first world.
Business of Apps journalists
Contact details
Address
123 Example Street
City, Country 12345
Email Patterns
Contact Forms
Contact Form
Website
http://businessofapps.comTry JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →