Business of Apps

Business of Apps delivers top-notch news, insights, data, and marketplaces tailored for the app industry. Established in 2014, we have emerged as a vital resource for individuals involved in creating, promoting, and monetizing applications. Our platform attracts more than 200,000 app professionals from around the globe each month. We offer extensive B2B directories and marketplaces that focus on various aspects of the app sector, including advertising platforms, app development, marketing strategies, influencers, and more. Business of Apps is managed by Soko Media, which also organizes the App Promotion Summit events and the App Growth Awards.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#139791

United States

#121181

Computers Electronics and Technology

#9546

Traffic sources

Monthly visitors

Articles

Payment failures kill app growth as 94% face infrastructure crisis within 12 months

4 days ago | businessofapps.com | Nayden Tafradzhiyski

While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer reveals that nearly half of growing app businesses rely on a single payment processor, leaving them vulnerable to account suspensions, frozen funds, and service outages that can halt operations overnight.
AI is undermining traditional growth models

2 weeks ago | businessofapps.com | Nayden Tafradzhiyski

The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequences of a major project failure that brought its momentum to a halt.
Top Social Media Marketing Companies (2025) - Business of Apps

2 weeks ago | businessofapps.com

Discover more about social media marketing companies, social media advertising and how both can support business app growth.
Top Affiliate Marketing Companies (2025) - Business of Apps

2 weeks ago | businessofapps.com
MAU Vegas 2025 is a wrap

3 weeks ago | businessofapps.com | Nayden Tafradzhiyski

From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth in 2025. But there are powerful patterns emerging.
Financial App Developers (2025) - Business of Apps

3 weeks ago | businessofapps.com

Are you looking for the best fintech app developers? Learn the app development process, how much it costs and the benefits of using app creation services.
eCommerce panel unveils five-point playbook for growth at APS London 2025

4 weeks ago | businessofapps.com | Nayden Tafradzhiyski

User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app within a week. To tackle these pressing realities, App Promotion Summit London 2025 invited three brands that have fought through the noise and kept their installs buying.
Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech

4 weeks ago | businessofapps.com | Nayden Tafradzhiyski

Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (maybe; we’ll see). Tune in to these discussions to learn more about the state of the industry and fresh ways to increase revenue and grow businesses, locally and globally.
Want to speak at App Promotion Summit NYC?

1 month ago | businessofapps.com | Nayden Tafradzhiyski

App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app marketers and product experts from WeWard, The Economist, DraftKings, Hopper, and Reddit? There are some opportunities remaining, and we would love to connect with you. There’s room for everyone: from eCommerce apps to travel and finance, from user acquisition to product marketing and CRM.
Mapping the app marketing ecosystem

1 month ago | businessofapps.com | Nayden Tafradzhiyski

Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own. From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task.