Business of Apps

Business of Apps delivers top-notch news, insights, data, and marketplaces tailored for the app industry. Established in 2014, we have emerged as a vital resource for individuals involved in creating, promoting, and monetizing applications. Our platform attracts more than 200,000 app professionals from around the globe each month. We offer extensive B2B directories and marketplaces that focus on various aspects of the app sector, including advertising platforms, app development, marketing strategies, influencers, and more. Business of Apps is managed by Soko Media, which also organizes the App Promotion Summit events and the App Growth Awards.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#143299

United States

#121724

Computers Electronics and Technology

#10265

Traffic sources

Monthly visitors

Articles

Social Media Affiliate Programs (2024) - Business of Apps

1 week ago | businessofapps.com

Are you looking for the best social media affiliate programs? Find out how the programs work, why people use them today, and see how to choose the best ones for you.
MAU Vegas 2025 is just two weeks away

1 week ago | businessofapps.com | Nayden Tafradzhiyski

The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if it’s not on your radar yet, this is your final call. From May 20th to 22nd, the MGM Grand will transform into the epicenter of the app economy as more than 2,000 mobile marketers, growth leaders, app investors, and product owners converge for three days of unmatched insight and high-stakes networking.
Top App Store Optimization Companies (2025) - Business of Apps

1 week ago | businessofapps.com

Discover the top app store optimization companies to boost the success and downloads of mobile apps, and make them stand out in app stores.
AI App Market Map 2025

1 week ago | businessofapps.com

The AI app market is forecast to grow by a compound annual growth rate of 80.7% over the next five years, according to the AI App Report. Chatbots, image
Mapping the AI app ecosystem

2 weeks ago | businessofapps.com | David Curry

The AI app market is projected to be the fastest-growing category on both the iOS and Google Play stores over the next five years. Already, thousands of new apps launched this year feature generative AI at the core of their user experience. At the high end of the market, chatbots and media generation tools are driving significant user growth, with revenue beginning to reflect the substantial investments made in recent years.
Social App Developers (2025) - Business of Apps

2 weeks ago | businessofapps.com

Are you looking for the best social app developers? Learn the app development process, how much it costs and the benefits of using the services.
APS London 2025 sets the stage for the future of app growth

2 weeks ago | businessofapps.com | Nayden Tafradzhiyski

APS London 2025 has officially wrapped — and let’s just say, it was amazing. Held on 24th April at The Brewery, the summit gathered over 900 app marketers, product pros, growth wizards, and mobile mavericks for a day that was equal parts learning, networking, and industry magic. This year’s edition broke records with 908 total registrations — and what a crowd it was. 74% represented apps or brands, with nearly half clocking over 1 million MAU, and a cool 6% operating at 10M+ MAU scale.
Social Networking App Revenue and Usage Statistics (2025) - Business of Apps

1 month ago | businessofapps.com

The average smartphone user spends 2 hours and 20 minutes a day or 70 hours on social media apps every month and 55% of the population, or 4.88 billion people, have social media accounts. It is the most popular type of internet service, responsible for hundreds of billions of interactions every day. In the late 1990s, as the internet was moving to web 2.0 stage, several online messaging and social networks launched with new multimedia services, propelling them to new levels of popularity. LiveJournal was the first on the scene in 1999, with MySpace, Facebook, Okrut and Bebo all launching between 2003 and 2005. The 2000s saw these social networks compete for more users, with Facebook surpassing MySpace in 2008 to become the most popular
Liftoff takes off with new series celebrating game-changing women in mobile

1 month ago | businessofapps.com | Nayden Tafradzhiyski

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce.
Navigate the CTV shift with smarter strategy, sharper targeting, and standout creatives

1 month ago | businessofapps.com | Nayden Tafradzhiyski

The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers need to keep up with new channels, smarter targeting, and fresh creative approaches. Smadex has released the CTV Guide — an actionable resource designed to help brands and advertisers tap into the full potential of CTV. Whether you’re building brand awareness or focused on performance marketing, this guide gives you the tools to succeed.