Neal Schaffer InBlogging

Oct 22, 2024 | nealschaffer.com | Neal Schaffer InBlogging |Neal Schaffer |James Wu

When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole? Although blogging and social platforms often cross paths, there are some important differences between them, and they each tend to serve a specific, different purpose.

Oct 10, 2024 | nealschaffer.com | Neal Schaffer InBlogging |Neal Schaffer |Enstine Muki

As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no different. User experience on Shopify differs from company to company, however; for many businesses, Shopify presents the perfect sales platform, but does not deliver on all of their general website needs.