Ned Lupson

Australia

Assistant Editor at Marketing Mag

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Articles

Australian fundraising sector facing tough times

May 5, 2024 | marketingmag.com.au | Billy Klein |Ned Lupson

Given the economic headwinds that continue to buffet Australia, the role of the fundraising sector has never been so critical. The Media Precinct (TMP) recently participated in the Fundraising Institute of Australia (FIA) 2024 conference held in Brisbane. TMP shares their key takeaways from the event. The conference presented an ideal opportunity for TMP to ask attendees what they felt were the main challenges for fundraising in 2024.
Renée Chaplin: Is OpenAI’s Sora coming for creatives’ jobs?

Apr 17, 2024 | marketingmag.com.au | Billy Klein |Ned Lupson

The rise of mainstream artificial intelligence (AI) has been rapid and confronting. The capabilities of this technology continue to evolve and expand beyond what we can even imagine. We’ve witnessed swarms of users migrate to new ‘AI-aided models of work’ in which programs such as ChatGPT and DALL-E become integrated within processes to empower individuals and foster efficiency.
Hamish and Andy star in campaign for new entertainment platform Hubbl

Mar 27, 2024 | marketingmag.com.au | January Jones |Ned Lupson

Australia’s favourite duo Hamish and Andy are the face of Foxtel’s new entertainment platform Hubbl. The platform promises to make streaming easy again through a world-class interface that combines free-to-air TV and streaming apps. The advertising campaign was created by independent agency JOY and shows Hamish dressed as a life-size version of the device, teaching Andy to use one of the platform’s key features. The media campaign will run across TV, digital, OOH, cinema, audio and social media.
Hamish and Andy star in campaign for Foxtel’s new platform Hubbl

Mar 27, 2024 | marketingmag.com.au | January Jones |Ned Lupson

Australia’s favourite duo Hamish and Andy are the face of Foxtel’s new entertainment platform Hubbl. The platform promises to make streaming easy again through a world-class interface that combines free-to-air TV and streaming apps. The advertising campaign was created by independent agency JOY and shows Hamish dressed as a life-size version of the device, teaching Andy to use one of the platform’s key features. The media campaign will run across TV, digital, OOH, cinema, audio and social media.
Starbucks is the latest company to cull the CMO role

Mar 25, 2024 | marketingmag.com.au | January Jones |Emily Rayner |Ned Lupson

Starbucks is the latest company to cull its chief marketing officer (CMO) role after promoting CMO Brady Brewer to chief executive officer (CEO). The announcement came alongside a corporate restructure in which regional marketers will now take on key responsibilities underneath regional CEOs. “We are making strong progress against our Triple Shot with Two Pumps Reinvention plan,” said Starbucks chief executive officer Laxman Narasimhan, in a company meeting (and shared on the brand’s website).
Yeah the Pies! F*ck The Cupcakes: A call for men to engage with gender equality

Mar 20, 2024 | marketingmag.com.au | January Jones |Emily Rayner |Ned Lupson

Gender equality initiative, F*ck The Cupcakes (FTC), has launched a new campaign aimed to encourage men to take action on gender equality. Yeah the Pies is an all-year-round program hoping to engage men in conversations about gender equality through a series of in-person events. The first event kicks off on 11 April and invites men from the Australian marketing and media industry to attend.
Macca's is the place to go in new footy season campaign with DDB Sydney

Mar 17, 2024 | marketingmag.com.au | January Jones |Ned Lupson

If you’re looking for a place to go before or after a footy game, Macca’s have got you covered. That’s the latest campaign fresh from DDB Sydney to celebrate the new football season and Macca’s enduring partnership with rugby league. The campaign launched last week and will feature across various touch points including broadcast TV, online video, out-of-home, paid social, digital and in-stadium.
Genuine influence beyond numbers: The power of micro-influencers

Mar 13, 2024 | marketingmag.com.au | January Jones |Emily Rayner |Ned Lupson

Article written by Sharyn Smith There’s a common misconception that still exists in today’s fertile creator economy. It is that success is solely measured by an influencer’s – or creator’s – follower count and reach. While once it rang true, it just isn’t the case anymore, and it is not the way a smart brand or marketer should be planning out their social campaigns.
Live Nation argues against the death of brand loyalty

Mar 13, 2024 | marketingmag.com.au | Emily Rayner |Ned Lupson

In the current landscape of economic uncertainty and shifting consumer preferences, the value of brand loyalty is more pronounced than ever. At a recent panel event hosted by Live Nation Entertainment, industry experts came together to discuss the ‘Driving Loyalty’ study, revealing critical insights into how live music can bolster brand loyalty amidst a cost of living crisis.
Hyundai’s latest campaign is a masterclass in climate change messaging

Mar 13, 2024 | marketingmag.com.au | January Jones |Ned Lupson

Brands spruiking climate change calls-to-action and sustainability messages are not a new phenomenon. However, Hyundai’s latest global campaign with Jung von Matt NECKAR offers a startling and surprising deviation from the well-worn path. The campaign titled ‘The Last Safety Feature’ showcases photographs of cars impacted by the effects of climate change.