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Niamh Carroll

Belfast, London

Senior Reporter, Effectiveness and Growth at Marketing Week

Reporter @MarketingWeekEd | Belfast-born London-living | She/her.

Featured in: Favicon marketingweek.com Favicon msn.com Favicon independent.co.uk Favicon vice.com Favicon huffingtonpost.co.uk Favicon nouse.co.uk Favicon videoweek.com

Articles

  • KFC on rejuvenating its social strategy to win over Gen Z

    6 days ago | marketingweek.com | Niamh Carroll

    Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z consumers. By Niamh Carroll 8 May 2025 1:22 pm KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence.

  • Chicken chain Popeyes hires first UK CMO to ‘accelerate growth’

    1 week ago | marketingweek.com | Niamh Carroll

    The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 months to January 2025. By Niamh Carroll 7 May 2025 1:00 pm Popeyes UK has hired its first chief marketing officer, as the chicken fast-food brand looks to accelerate its growth.

  • Diageo on why ‘celebrating the kills’ helps to de-risk innovation

    1 week ago | marketingweek.com | Niamh Carroll

    Accepting that not every innovation will succeed and learning to “celebrate the kills” is key to creating a culture where teams can push forward and grow, says Diageo’s breakthrough innovation director. By Niamh Carroll 6 May 2025 1:54 pm Innovation is a key cornerstone of Diageo’s growth agenda, and while the business clearly celebrates the wins, the organisation believes it’s just as important to honour the things that don’t succeed.

  • Airbnb ‘actively thinking’ about launching a membership scheme

    1 week ago | marketingweek.com | Niamh Carroll

    CEO Brian Chesky says a paid membership scheme like Amazon Prime would be more “compelling” for the travel brand than a points-based programme. By Niamh Carroll 2 May 2025 1:23 pm Airbnb has said it is “actively thinking” about launching a subscription or membership service to drive greater frequency of use from its customers.

  • ‘It had to be binned’: NatWest’s CMO on how lack of alignment derailed a campaign

    2 weeks ago | marketingweek.com | Niamh Carroll

    In the latest edition of our series diving into marketing leaders’ past mess-ups, NatWest Group CMO Margaret Jobling shares when a campaign went so badly it had to be completely scrapped. By Niamh Carroll 1 May 2025 6:53 am Getting everyone aligned from the very beginning of a project isn’t just a nice-to-have, it’s essential for success.

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Niamh Carroll
Niamh Carroll @_niamh_carroll
10 Jul 23

RT @BBCArchive: #OnThisDay 1974: The chief executive of the Northern Ireland Tourist Board did his best to sell the benefits of a holiday v…

Niamh Carroll
Niamh Carroll @_niamh_carroll
6 Oct 22

"Viral marketing", "always on", and account managers were some of the things that the panel of marketers wanted to see banished at #FoM2022 Room 101 https://t.co/tYpQUieL6r

Niamh Carroll
Niamh Carroll @_niamh_carroll
6 Oct 22

The B2B Institute's @JonLombardo "flipping the funnel" to focus on mental availability #FoM22 https://t.co/lomrYuCifd