Niamh Carroll

4 days ago | marketingweek.com | Niamh Carroll

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing working “hand in glove”. By Niamh Carroll 3 Jun 2025 3:19 pm A strong link between marketing and product is absolutely essential to McDonald’s success as a brand, according to its UK CMO.

5 days ago | marketingweek.com | Niamh Carroll

Drop in support for brands promoting LGBTQ+ equalityAs Pride Month begins, research from Ipsos suggests support for brands promoting LGBTQ+ equality among the UK public has dropped by seven percentage points in a year, from 47% in 2024 to 40%. This forms part of a wider trend, which has seen support for brands actively promoting LGBTQ+ equality drop 12 percentage points since 2021. Consumers are still more likely to say they support companies promoting LGBT+ equality (40%) than oppose (25%).

1 week ago | marketingweek.com | Niamh Carroll

M&S Food marketing director Sharry Cramond will transition to lead the retailer’s clothing and home business, as incumbent Anna Braithwaite departs the brand. By Niamh Carroll 30 May 2025 11:09 am Source: ShutterstockMarks & Spencer’s marketing leadership is undergoing a reshuffle, as the brand’s clothing and home marketing director Anna Braithwaite departs the business, with food marketing director Sharry Cramond set to take over the role.

1 week ago | marketingweek.com | Niamh Carroll

Former Adidas marketer Carla Murphy will report into CEO Ije Nwokorie, who previously held the chief brand officer role, before being promoted to lead the business. By Niamh Carroll 29 May 2025 12:47 pm Dr Martens has appointed a new chief brand officer, Carla Murphy, who joins from Adidas, as the brand looks to improve performance. Her predecessor Ije Nwokorie took on the role of chief executive officer at the business at the beginning of the year.

1 week ago | marketingweek.com | Niamh Carroll

Ben Fox has been promoted internally to lead McDonald’s marketing function in the UK and Ireland. By Niamh Carroll 29 May 2025 12:06 pm Source: ShutterstockMcDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role. Ben Fox takes on the top marketing job in the region, having first joined the brand in 2012.