Niamh Carroll

1 week ago | marketingweek.com | Niamh Carroll |Molly Innes |Charlotte Rogers |Lucy Tesseras

We arm you with all the numbers you need to tackle the week ahead. Many consumers feel their area is unrepresented in advertisingMore than one in three people (35%) feel their local area is not represented in advertising at all, according to research from GroupM. Meanwhile, just 6% of people feel their area is well represented. Only a fifth (20%) feel that advertisers successfully incorporate local references in their advertising.

1 week ago | marketingweek.com | Lucy Tesseras |Niamh Carroll

Wake-up callWe published an incredibly powerful article this week that I hope acts as an urgent warning to businesses. All over the country, women are being penalised just for having kids. They’re being edged out of roles they’re good at because of a lack of flexibility and outdated policies. They’re being marginalised and taken advantage of and made to feel like a hindrance rather than an asset. A pregnant woman or mum is fired every seven minutes, according to data from Pregnant Then Screwed.

2 weeks ago | marketingweek.com | Niamh Carroll |Grace Gollasch |Mark Ritson

While most marketers classify marketing as an investment, not a cost, it is not a view shared by all businesses. The accounting standards board is currently in the middle of a review that might see marketing recognised in this way, though. It is undertaking a process where one of the outcomes may be that brands are recognised as an asset on the balance sheet.

2 weeks ago | marketingweek.com | Mark Ritson |Niamh Carroll |Grace Gollasch

I studied alongside Americans at university. Not in America, however. I went to Lancaster University to do marketing (of course). And by some administrative error, I ended up in a corridor completely populated with exchange students from Minnesota. I must be the only student to attend a British red-brick uni and develop a strong appreciation for Grain Belt beer, Kirby Puckett and hotdish. Go Gophers!My college mates were demigods to me.

2 weeks ago | marketingweek.com | Niamh Carroll

Aldi has overtaken Asda as the third biggest food and drinks retailer in the UK, according to Kantar data seen by The Telegraph. In the 12 weeks to 23 March, Aldi had a 10.6% share of all food and drinks sales across UK supermarkets, according to the data, with Asda claiming a 10.4% share over the same period. This means Aldi has now edged Asda out of the top three biggest food and drinks retailers in the UK. Marketing Week contacted Kantar, which was unable to share the data in question.