Nicolas Roope

1 month ago | designweek.co.uk | “By designers |Nicolas Roope

In moments of upheaval, optimism can feel like a luxury, an indulgence in the face of collapsing norms, dwindling investments, and institutional retrenchment. The conversation around optimism feels particularly timely, as we confront a business landscape gripped by a sense of paralysis.

Jan 21, 2025 | designweek.co.uk | Nicolas Roope

I really value Bill Gates’ comment that, “You overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”It says so much about how real change occurs in the world, but also how we humans perceive that change. Our attention is limited, so when we’re obsessed with a shiny new thing, we think a profound change will result overnight.

Oct 30, 2024 | designweek.co.uk | Nicolas Roope

Before I start, I’d like to share my excitement for having this space to put some thoughts down for the design-curious readership of Design Week. It’s been a rocky few years, but legacy counts in a world of one–second wonders. Design is key to so many of today’s challenges, so I’m very happy to share a few thoughts on where we should focus our attention. I apologise for picking AI for my first piece. The fatigue has well and truly set in.

May 24, 2023 | newdigitalage.co | Nicolas Roope |Andy Oakes

By Nicolas Roope, Co-Founder at GGGGGGGGG ·When a bunch of ambitious, artful friends decided to set up an agency over 20 years ago, we had one idea in mind: to demonstrate that if you pushed things toward the exceptional as an agency, you’d bear fruit. Despite having been in and out of a vast speculation bubble, digital was still nascent and still a deeply misunderstood and undervalued medium.