Nicole Cuillo

Jan 7, 2025 | company.g2.com | Nicole Cuillo

G2 aims to be the trusted place professionals go for software globally. In fact, 100 million buyers across the globe visit G2.com annually to research the best software and services solutions for their business needs and review the products they use. Increasingly, more of these visitors are coming from outside of the U.S., with over 29 million buyers from EMEA visiting G2.com over last year — up 13% from the prior year.

Mar 6, 2024 | company.g2.com | Nicole Cuillo |Rachel Bentley |Mike Weir |Rachel Gianfredi

Are you truly "customer obsessed?” For most B2B sales, marketers, and product teams, this phrase resonates deeply, embodying a commitment to putting customers at the forefront of everything they do. Tapping into the power of feedback isn't just a strategy though; it's a necessity for achieving growth and staying intimately connected with your customer base. G2 reviews foster trust, credibility, and loyalty among both potential customers and prospects.

Aug 8, 2023 | company.g2.com | Rachel Morris |Nicole Cuillo |Rachel Gianfredi |Mike Weir

At G2, we're all about making things better for our customers and the millions of software buyers visiting our marketplace. So we’re introducing a few tweaks to enhance the experience.

Mar 2, 2023 | company.g2.com | Sara Rossio |Rachel Gianfredi |Nicole Cuillo

Product Led Growth (PLG) has been defined as “a strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.” With this approach on the rise, it’s never been more important to embrace creative ways to showcase your products and solutions. Gone are days when software buyers would purchase without a beloved product demo.