Rachel Gianfredi

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Articles

Track Buyer Behavior on G2 and Attribute to Revenue and ROI with New Integrations

Oct 31, 2024 | company.g2.com | Rachel Gianfredi |Chris Perrine |Sara Rossio

Understanding and attributing every step of a buyer's journey to actual revenue can be a formidable challenge. To help tackle this, G2 recently partnered with three leading attribution partners: Dreamdata, Factors.ai, and HockeyStack. These integrations are set to empower SaaS marketers by offering simplified approaches to multi-touch and various attribution modeling.
Celebrating Honorable Mentions from G2’s EMEA Badge Bonanza Competition

Aug 21, 2024 | company.g2.com | Kelly Walters |Rachel Gianfredi

Last month, we announced the winners of our inaugural “G2 Badge Bonanza” contest in EMEA, recognizing four vendors in four different categories for celebrating their G2 Summer 2024 report badges on LinkedIn in the most creative, clever, and engaging ways.
G2 + Sendoso Integration Takes Incentivized Review Campaigns to the Next Level With First Gifting Integration of its Kind

Mar 6, 2024 | company.g2.com | Nicole Cuillo |Rachel Bentley |Mike Weir |Rachel Gianfredi

Are you truly "customer obsessed?” For most B2B sales, marketers, and product teams, this phrase resonates deeply, embodying a commitment to putting customers at the forefront of everything they do. Tapping into the power of feedback isn't just a strategy though; it's a necessity for achieving growth and staying intimately connected with your customer base. G2 reviews foster trust, credibility, and loyalty among both potential customers and prospects.
Exclusive Offer for G2 Buyer Intent Users: Supercharge Sales Outreach with ZoomInfo Contact Data

Dec 12, 2023 | company.g2.com | Rachel Gianfredi |Mike Weir |Jenny Gardynski

Sales pros around the globe can all relate to a common frustration: having a vast list of well-fit accounts to reach out to, but lacking any contact in your database. Then, the thrill of discovery turns into a tedious hunt for contact information. AEs, SDRs, BDRs, we feel your pain…which is why we’re pleased to share today that the power and scale of ZoomInfo’s B2B data is now available as a free trial offer for G2 Buyer Intent customers.
7 Intriguing Online Review Insights With B2B SaaS Reviews Founder

Dec 6, 2023 | learn.g2.com | Mary Clare Novak |Sara Rossio |Rachel Gianfredi |Joe Kevens

It's no secret that customer reviews are an essential part of the purchasing process for software buyers. In our current digital age, where instant gratification and convenience reign supreme, online reviews provide buyers with the trusted voice of the customer in a matter of seconds. But just how important are they when making purchasing decisions? To answer this question, we at B2B SaaS Reviews conducted two surveys – one for B2B software buyers and one for B2C customers.
G2 + Gong Integration Powers Personalized Sales Outreach to Accelerate Pipeline

Nov 7, 2023 | company.g2.com | Rachel Gianfredi |Mike Weir

If you’re a B2B sales pro, it’s likely you’re familiar with revenue intelligence platform Gong. With the need to help reps efficiently create and accelerate pipeline, the company introduced Gong Engage in June of this year, an AI-driven sales engagement solution. And today, we’re proud to announce G2’s integration with Gong, which empowers sales teams to personalize their account-based outreach to craft a winning sales formula.
Welcoming Eric Gilpin as G2’s Chief Revenue Officer

Sep 20, 2023 | company.g2.com | Godard Abel |Rachel Gianfredi |Palmer Houchins

In G2’s nearly 11-year journey, we’ve experienced significant growth and some momentous milestones along the way. We’ve achieved 2 million trusted reviews, surpassed 3,000 customers, secured $257M in funding,and have been valued at $1.1B. As we map to our next stage of growth, I’m pleased to announce Eric Gilpin has joined G2 as Chief Revenue Officer.
What to Know About Changes Rolling Out to G2 Profiles

Aug 8, 2023 | company.g2.com | Rachel Morris |Nicole Cuillo |Rachel Gianfredi |Mike Weir

At G2, we're all about making things better for our customers and the millions of software buyers visiting our marketplace. So we’re introducing a few tweaks to enhance the experience.
5 Factors Shaping the Modern Software Buyer Over the Next Year

Jun 5, 2023 | company.g2.com | Chris Voce |Amanda Malko |Rachel Gianfredi

Current economic challenges might indicate a pullback in software spending – but think again. Businesses are still increasing software spend. What’s behind this increase? What challenges do vendors face? What does this value-driven buyer look like? What should you do about it? The answers, uncovered in G2’s 2023 Software Buyer Behavior Report, may surprise you.
G2 Introduces Interactive Demos

Mar 2, 2023 | company.g2.com | Sara Rossio |Rachel Gianfredi |Nicole Cuillo

Product Led Growth (PLG) has been defined as “a strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.” With this approach on the rise, it’s never been more important to embrace creative ways to showcase your products and solutions. Gone are days when software buyers would purchase without a beloved product demo.