Nicole Schuman

Alexandria, Washington, D.C., United States

Managing Editor at PR News

OFFICIAL ✏ Managing Editor @PRNEWS Tips: [email protected] #billsmafia #stbona #shepersisted

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Articles

PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy

1 week ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy. What happened: This week Cision released its 16th annual State of the Media Report which features global media trends across AI, social media, pitching best practices and the evolving role of PR.
PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data

2 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at Eli Lilly's CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers. What happened: In an interview with Yahoo Finance this week, Eli Lilly CEO David Ricks said President Donald Trump should "declare victory and move on" regarding tariffs on pharmaceutical companies.
PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale

3 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand? What happened: As Trump’s tariffs continue to dominate headlines, they’re also sparking significant social media conversations. New data from Sprout Social shows that following the April 9 announcement of a pause on most tariffs, social media mentions surged by 220% compared to when they were first proposed on February 1.
Top Tips: Sustainability Communications

3 weeks ago | prnewsonline.com | Nicole Schuman

Earth Day provides us with a timely reminder that sustainability is no longer a buzzword, it’s a business priority. Many consumers put their dollars where their values are, and brands that can’t back up their green claims risk losing both trust and revenue. According to recent statistics from Capital One Shopping, 89% of global consumers have changed their shopping habits to be more eco-friendly. And 79% of Gen Z shoppers consider sustainability when deciding which brands to support.
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team that Sucks

4 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand's campaign to encourage people to "suck at something."What happened: After Katy Perry kissed the ground, did she also kiss her reputation goodbye?
Good new week! Peruse today's Daily PR Brief - April 14, 2025

1 month ago | dailyprbrief.com | Maja Pawinska Sims |Casey Weldon |Nicole Schuman |Elizabeth Howlett

Read some of today's best PR and Comms industry news clips: 19 Key Decision-Making Questions Every Internal Comms Leader Should Ask (Forbes - April 14, 2025) Doomscrolling, Disinformation and DOGE – Survival Skills For Uncertain Times (PRovoke - April 11, 2025) [PODCAST] Avelo Airlines faces backlash after framing ICE deal as financial necessity (PR Daily - April 11, 2025) PR's Next Evolution: AI, GEO, and the Rise of the Communications Engineer (PRNEWS - April 11, 2025) Using Customer...
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer

1 month ago | prnewsonline.com | Nicole Schuman

Recently, PRNEWS caught up with Aaron Kwittken, PR industry and agency veteran, and Founder and CEO of PRophet, an AI-driven marketing and PR platform that is changing how the communications industry operates. Kwittken considers himself a “comms futurist” and believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

1 month ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas. What happened: This year’s IPR Bridge Conference, held this week in Washington, D.C., reflected the current, charged political environment, and offered many sessions for professionals to learn more about navigating brand advocacy and crisis response.
PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less

1 month ago | prnewsonline.com | Nicole Schuman

In honor of Women's History Month PRNEWS Live welcomed Dr. Julie Donley, a leadership expert, author, and workplace stress researcher with nearly 30 years of experience helping professionals navigate high-pressure environments. Her latest book, "Leading at the Speed of People," explores how leaders, can adapt to this new AI-driven workplace without burning out. We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions.
PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

1 month ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers. What happened: If most of America did not know what Signal was, by now, they most certainly have a clue.