PR News

The PR News Group, part of Access Intelligence, LLC, is a daily resource for professionals in communications and marketing across businesses, agencies, and nonprofit organizations. This group is dedicated to enhancing the skills of PR practitioners in areas such as social media, crisis management, digital public relations, measurement, employee relations, media training, corporate social responsibility, and writing. They offer a variety of resources, including a flagship newsletter, webinars, conferences, awards, workshops, and guidebooks. Since launching its weekly newsletter over 70 years ago, PR News has consistently focused on fostering the development of communication experts while keeping them informed about the latest industry news.

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PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team that Sucks

6 days ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand's campaign to encourage people to "suck at something."What happened: After Katy Perry kissed the ground, did she also kiss her reputation goodbye?
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer

1 week ago | prnewsonline.com | Nicole Schuman

Recently, PRNEWS caught up with Aaron Kwittken, PR industry and agency veteran, and Founder and CEO of PRophet, an AI-driven marketing and PR platform that is changing how the communications industry operates. Kwittken considers himself a “comms futurist” and believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

1 week ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas. What happened: This year’s IPR Bridge Conference, held this week in Washington, D.C., reflected the current, charged political environment, and offered many sessions for professionals to learn more about navigating brand advocacy and crisis response.
PR Roundup: Ford's Ad Campaign Offering 'Employee Pricing', Brands' DEI and Sustainability Comms Ranked Globally

2 weeks ago | prnewsonline.com | Kaylee Hultgren

This week's PR Roundup looks at Ford Motor Company's marketing campaign introducing "employee pricing" for vehicles amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world's most influential brands.
PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less

3 weeks ago | prnewsonline.com | Nicole Schuman

In honor of Women's History Month PRNEWS Live welcomed Dr. Julie Donley, a leadership expert, author, and workplace stress researcher with nearly 30 years of experience helping professionals navigate high-pressure environments. Her latest book, "Leading at the Speed of People," explores how leaders, can adapt to this new AI-driven workplace without burning out. We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions.
PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

3 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers. What happened: If most of America did not know what Signal was, by now, they most certainly have a clue.
PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

1 month ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.
PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People

1 month ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with the public for its latest St. Patrick's Day campaign. What happened: Yes, the economy is in a state right now. So it’s no surprise that many workers are engaging in side gigs.
New PRSA CEO Wants to Broaden PRSA’s Reach to Other Industries

1 month ago | prnewsonline.com | Nicole Schuman

On March 3, the Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, appointed Matthew Marcial as its new CEO. One of Marcial's main priorities is to broaden PRSA’s reach and position organization as a resource not just for PR practitioners, but other business leaders who can benefit from professional communications principles.
Ben & Jerry's Meltdown, Apple's Opportunity, Bird Flu Leads to Cat Food Recall

1 month ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at how Ben & Jerry's and Unilever would have to approach decoupling from a communications standpoint, if Apple's new product announcements were an opportunity or mistake, and how bird flu is affecting companies you may not have thought of. What happened: Sometimes bigger isn’t always better. It’s been reported that Ben & Jerry’s founders are interested in buying back their ice cream company from Unilever.