PR News

The PR News Group, part of Access Intelligence, LLC, is a daily resource for professionals in communications and marketing across businesses, agencies, and nonprofit organizations. This group is dedicated to enhancing the skills of PR practitioners in areas such as social media, crisis management, digital public relations, measurement, employee relations, media training, corporate social responsibility, and writing. They offer a variety of resources, including a flagship newsletter, webinars, conferences, awards, workshops, and guidebooks. Since launching its weekly newsletter over 70 years ago, PR News has consistently focused on fostering the development of communication experts while keeping them informed about the latest industry news.

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PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios

1 day ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste. What happened: The American public’s relationship with CEOs is more complicated than ever.
How PR Can Win in AI Search: SEO Strategies for the LLM Era

4 days ago | prnewsonline.com | Nicole Schuman

Mirza Germovic, SVP of AI Solutions & Advisory at Edelman and Whitney Hart, Chief Strategy Officer, Avenue Z explained why and how certain media sources are more likely to appear in AI search results during the PRNEWS Pro workshop "Artificial Intelligence for PR."Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
Victoria's Secret Outage, Bieber's Billions, Nuclear Verdicts

1 week ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup examines the bizarre ongoing cyberattack on the Victoria's Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025. What happened: Victoria’s Secret is the latest major brand to fall victim to a suspected cyberattack, disrupting online shoppers, as its website has been down for the past several days.
PRNEWS Live: AAPI Heritage Month: PR Experts Redefining Leadership

1 week ago | prnewsonline.com | Nicole Schuman

PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs). We welcomed Oriel Voegele, publicity and marketing coordinator at Hachette Audio and Lauren Sum, associate publicist at Grand Central Publishing. View our complete library of PRNEWS Live episodes here.
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption

2 weeks ago | prnewsonline.com | Nicole Schuman

Naleen Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop "Social Media and Influencer Marketing for PR."Naleen explained Amtrak's process for assessing, testing, observing and finally finding success on the Threads platform, which is a model for any brand considering joining a new social platform. Watch the segment here, or watch her full session, "The New Platforms on the Block," by following the link.
News Outlets Respond to AI-Generated Summer Reading List Insert

2 weeks ago | prnewsonline.com | Nicole Schuman

The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy. The news outlets ran a syndicated insert which included a summer 2025 reading list article. The piece included recommendations for books that did not exist. After some investigation, the outlets discovered that a freelancer wrote the article for the insert, produced by Hearst’s King Features.
Google I/O Spells Uh-Oh for Search

2 weeks ago | prnewsonline.com | Nicole Schuman

This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search. Google leadership unveiled the general rollout of AI Mode, a chatbot-style interface now embedded into Google’s apps. AI Mode seeks to compete with ChatGPT search, and can handle complex, multi-part questions and provide answers through Google’s vast web index, location data and even live feeds like weather or stock prices.
Learning About Crisis From Sports Controversies

2 weeks ago | prnewsonline.com | Nicole Schuman

Tiger Woods. Bill Belichick. FIFA. Mike Tyson. The NFL. What do all of these have in common? Sports, yes. But also, crisis and controversy. There’s a lot to learn about crisis communications by looking at real-life examples in the sports industry. And it’s not just professional athletes and teams—high schools, colleges, athletic brands and sports-adjacent staffers can contribute to reputational incidents as well.
Shaping the Next Era of Communications: A Q&A with Brandi Boatner

2 weeks ago | prnewsonline.com | Nicole Schuman

As the PR and communications industry continues to rapidly evolve, leaders who embrace change while staying grounded in values are guiding the path forward. PRNEWS had the opportunity to chat with Brandi Boatner, President of New York Women in Communications (NYWICI) and Head of Global Influencer Marketing, Corporate Affairs at IBM, about the trends shaping PR today and how NYWICI is innovating to support the next generation of communicators.
PRNEWS Pro Demo: Using AI to Pitch Media

2 weeks ago | prnewsonline.com | Nicole Schuman

Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media. Dobroski prompted ChatGPT to create a pitch based on a recent data study from Indeed Hiring Lab. He then refines the pitch, and asks AI to write the pitch as an exclusive for a specific reporter.