PR News

The PR News Group, part of Access Intelligence, LLC, is a daily resource for professionals in communications and marketing across businesses, agencies, and nonprofit organizations. This group is dedicated to enhancing the skills of PR practitioners in areas such as social media, crisis management, digital public relations, measurement, employee relations, media training, corporate social responsibility, and writing. They offer a variety of resources, including a flagship newsletter, webinars, conferences, awards, workshops, and guidebooks. Since launching its weekly newsletter over 70 years ago, PR News has consistently focused on fostering the development of communication experts while keeping them informed about the latest industry news.

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#767047

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PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy

6 days ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy. What happened: This week Cision released its 16th annual State of the Media Report which features global media trends across AI, social media, pitching best practices and the evolving role of PR.
PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data

1 week ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at Eli Lilly's CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers. What happened: In an interview with Yahoo Finance this week, Eli Lilly CEO David Ricks said President Donald Trump should "declare victory and move on" regarding tariffs on pharmaceutical companies.
A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter

2 weeks ago | prnewsonline.com | Brian Gallagher

In early April the U.S. Secretary for Education, Linda McMahon, addressed a room full of educators at the ASU+GSV Summit, and mistakenly referred to Artificial Intelligence (AI) as A.1., the 163-year-old condiment, not just once, but several times:“...a school system that’s going to start making sure that first graders, or even pre-Ks, have A.1. teaching in every year.”“Kids are sponges.
PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale

2 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand? What happened: As Trump’s tariffs continue to dominate headlines, they’re also sparking significant social media conversations. New data from Sprout Social shows that following the April 9 announcement of a pause on most tariffs, social media mentions surged by 220% compared to when they were first proposed on February 1.
Top Tips: Sustainability Communications

3 weeks ago | prnewsonline.com | Nicole Schuman

Earth Day provides us with a timely reminder that sustainability is no longer a buzzword, it’s a business priority. Many consumers put their dollars where their values are, and brands that can’t back up their green claims risk losing both trust and revenue. According to recent statistics from Capital One Shopping, 89% of global consumers have changed their shopping habits to be more eco-friendly. And 79% of Gen Z shoppers consider sustainability when deciding which brands to support.
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team that Sucks

3 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand's campaign to encourage people to "suck at something."What happened: After Katy Perry kissed the ground, did she also kiss her reputation goodbye?
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer

1 month ago | prnewsonline.com | Nicole Schuman

Recently, PRNEWS caught up with Aaron Kwittken, PR industry and agency veteran, and Founder and CEO of PRophet, an AI-driven marketing and PR platform that is changing how the communications industry operates. Kwittken considers himself a “comms futurist” and believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

1 month ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas. What happened: This year’s IPR Bridge Conference, held this week in Washington, D.C., reflected the current, charged political environment, and offered many sessions for professionals to learn more about navigating brand advocacy and crisis response.
Six Ways Comms Pros Can Use Generative AI to Personalize Engagement

1 month ago | prnewsonline.com | Matt Collette

In 2014, marketing strategist Mark Schaefer introduced the concept of “Content Shock,” predicting a tipping point where the supply of content would vastly exceed human capacity to consume it. Schaefer’s prediction was remarkably prescient. In the decade since his blog post, content creation has skyrocketed, with Instagram uploads surging from 70 million daily in 2014 to 1.3 billion in 2024.
PR Roundup: Ford's Ad Campaign Offering 'Employee Pricing', Brands' DEI and Sustainability Comms Ranked Globally

1 month ago | prnewsonline.com | Kaylee Hultgren

This week's PR Roundup looks at Ford Motor Company's marketing campaign introducing "employee pricing" for vehicles amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world's most influential brands.