PR News

The PR News Group, part of Access Intelligence, LLC, is a daily resource for professionals in communications and marketing across businesses, agencies, and nonprofit organizations. This group is dedicated to enhancing the skills of PR practitioners in areas such as social media, crisis management, digital public relations, measurement, employee relations, media training, corporate social responsibility, and writing. They offer a variety of resources, including a flagship newsletter, webinars, conferences, awards, workshops, and guidebooks. Since launching its weekly newsletter over 70 years ago, PR News has consistently focused on fostering the development of communication experts while keeping them informed about the latest industry news.

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How to Measure Brand Reputation in the Age of AI Search

1 week ago | prnewsonline.com | Nicole Schuman

Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers. He also discusses accuracy and reputation—do the AI responses reflect the correct info about the brand? This session was part of during the PRNEWS Pro workshop "AI for PR."Watch the segment here, or watch the full session, "AI, Agents & Brand Reputation," by following the link.
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan

2 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran's contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan's dipping employee morale. What happened: This week ABC News made itself the news after parting ways with veteran correspondent Terry Moran, ending his nearly 28-year tenure.
How to Avoid AI-Assisted Writing Pitfalls

2 weeks ago | prnewsonline.com | Nicole Schuman

LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop "PR Content Creation and Storytelling."DeFrancesco follows her dos by mentioning several dont's surrounding trust and AI. Watch the segment here, or watch the full session, "AI-Assisted Writing: Dos and Don'ts," by following the link.
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios

3 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste. What happened: The American public’s relationship with CEOs is more complicated than ever.
How PR Can Win in AI Search: SEO Strategies for the LLM Era

3 weeks ago | prnewsonline.com | Nicole Schuman

Mirza Germovic, SVP of AI Solutions & Advisory at Edelman and Whitney Hart, Chief Strategy Officer, Avenue Z explained why and how certain media sources are more likely to appear in AI search results during the PRNEWS Pro workshop "Artificial Intelligence for PR."Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
Victoria's Secret Outage, Bieber's Billions, Nuclear Verdicts

4 weeks ago | prnewsonline.com | Nicole Schuman

This week's PR Roundup examines the bizarre ongoing cyberattack on the Victoria's Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025. What happened: Victoria’s Secret is the latest major brand to fall victim to a suspected cyberattack, disrupting online shoppers, as its website has been down for the past several days.
PRNEWS Live: AAPI Heritage Month: PR Experts Redefining Leadership

1 month ago | prnewsonline.com | Nicole Schuman

PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs). We welcomed Oriel Voegele, publicity and marketing coordinator at Hachette Audio and Lauren Sum, associate publicist at Grand Central Publishing. View our complete library of PRNEWS Live episodes here.
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption

1 month ago | prnewsonline.com | Nicole Schuman

Naleen Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop "Social Media and Influencer Marketing for PR."Naleen explained Amtrak's process for assessing, testing, observing and finally finding success on the Threads platform, which is a model for any brand considering joining a new social platform. Watch the segment here, or watch her full session, "The New Platforms on the Block," by following the link.
News Outlets Respond to AI-Generated Summer Reading List Insert

1 month ago | prnewsonline.com | Nicole Schuman

The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy. The news outlets ran a syndicated insert which included a summer 2025 reading list article. The piece included recommendations for books that did not exist. After some investigation, the outlets discovered that a freelancer wrote the article for the insert, produced by Hearst’s King Features.
Google I/O Spells Uh-Oh for Search

1 month ago | prnewsonline.com | Nicole Schuman

This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search. Google leadership unveiled the general rollout of AI Mode, a chatbot-style interface now embedded into Google’s apps. AI Mode seeks to compete with ChatGPT search, and can handle complex, multi-part questions and provide answers through Google’s vast web index, location data and even live feeds like weather or stock prices.