Nisha Qureshi

2 weeks ago | afaqs.com | Nisha Qureshi

Bollywood has long embraced a charming fantasy—song sequences where lovers, dressed in vibrant outfits, suddenly burst into dance in snow-covered mountains, often set in Switzerland or a picturesque European village. Thanks to filmmakers such as Yash Raj, it continues to influence Bollywood movies, such as Rocky aur Rani ki Prem Kahaani (2023). Two recent ad campaigns have cleverly tapped into this cinematic quirk, each with its own modern spin.

2 weeks ago | afaqs.com | Nisha Qureshi

Wakefit's new ad, part of its Gaddagiri campaign, takes a humorous jab at the recent controversy surrounding comedian Kunal Kamra and his alleged comments about the Deputy Chief Minister of Maharashtra. The ad emphasises how a good night’s sleep can help individuals relax instead of reacting with outrage to differing views and jokes. As the brand’s CMO stated on social media while promoting the campaign, “What the world offers us is not in our control; how we react is.

2 weeks ago | afaqs.com | Nisha Qureshi

The Korean fever seems to have hit Indian QSRs. Just a few weeks after McDonald’s launched its Korean menu, its rival Burger King has launched a K-inspired menu of its own. The brand has also launched a campaign to support the new offering, which has been executed by Havas India. The menu features K-inspired fries, both vegetarian and non-vegetarian burgers, chicken wings, and chicken nuggets, with prices starting at Rs 200.

2 weeks ago | afaqs.com | Nisha Qureshi

Netflix has become the exclusive streaming platform for all WWE content starting in 2025. However, Indian audiences have a little more to celebrate. As of this month, Netflix India is the official residence of WWE, offering all major programming—including Raw, SmackDown, NXT, and blockbuster events such as WrestleMania and Royal Rumble—complete with Hindi commentary.

3 weeks ago | afaqs.com | Nisha Qureshi

CNN News 18, the English news channel, has rolled out various initiatives to stand out in the crowded news landscape. Its new approach, "One Screen, One Form, One Stream", is all about delivering an immersive and clutter-free viewing experience that prioritises impactful storytelling along with refined visual design.