-
2 weeks ago | 
afaqs.com | Nisha Qureshi
Reach in marketing refers to the total number of unique individuals or users exposed to a specific marketing message, content, or advertisement within a defined timeframe. It serves a crucial role in the overall journey of your branded messages. Ankit Desai, head of media and digital marketing at Marico, recently discussed the significance of reach in a detailed LinkedIn post.
-
2 weeks ago | 
afaqs.com | Nisha Qureshi
Tira Nykaa beauty and personal care E-Commerce Video Commerce Influencer marketing Flipkart
-
2 weeks ago | 
afaqs.com | Nisha Qureshi
Hanumankind Puma Netflix and Chill Netflix Squid Games Squid Game
-
3 weeks ago | 
afaqs.com | Nisha Qureshi
Generative AI has integrated into our lives much earlier than expected. From daily office tasks to comprehensive marketing campaigns are being executed with the help of AI today. As brands and marketers leverage platforms such as OpenAI’s DALL-E and Midjourney for their campaigns, big tech companies are looking to alter this landscape. Companies such as Meta, Google, and now Adobe have introduced a range of creative generative AI tools to enhance their offerings.
-
3 weeks ago | 
afaqs.com | Nisha Qureshi
Ladakh’s once-thriving tourism industry has been plunged into turmoil following the terror attack on April 22, 2025, in Pahalgam, Jammu and Kashmir, which claimed the lives of 26 people. The incident sparked widespread fear and uncertainty, leading to mass cancellations and resulting in a concerning 70% decline in tourist arrivals in Ladakh, a region that heavily depends on tourism for its economic sustenance.
-
1 month ago | 
afaqs.com | Nisha Qureshi
CaratLane, the everyday diamond brand from the house of TATA, is paying tribute to women in the aviation industry, signalling a deeper shift in the design, marketing, and perception of jewellery. The Runway Collection is inspired by themes of aviation and features unique designs, including earrings with moving, propeller-style parts and rings. Speaking to afaqs! Shaifali Gautam, CMO of Caratlane, discussed the changing consumer behaviour in the everyday jewellery market.
-
1 month ago | 
afaqs.com | Nisha Qureshi
Instagram has introduced AI-powered information summaries within the comments section of Reels. This feature, developed by Meta AI, aims to deliver users contextual and relevant information regarding the product or topic under discussion, all without necessitating that they leave the app. At the top of the comments section, users may see search shortcuts or prompts powered by Meta AI, tailored to the content of the post or Reel.
-
1 month ago | 
afaqs.com | Nisha Qureshi
Red Chillies Entertainments Dharma Productions YRF Movie promotion movie advertising White Rivers Media
-
1 month ago | 
afaqs.com | Nisha Qureshi
Myntra’s latest campaign for FWD, its platform that targets Gen Z consumers, has released a new series of ads. Called 'Herd se Hatke', the campaign encourages young consumers to embrace individuality by standing out from the crowd. It also briefly talks about the drawbacks of shopping from sketchy websites and apps.
-
1 month ago | 
afaqs.com | Nisha Qureshi
For many viewers, watching a cricket match or any significant sports event is as straightforward as grabbing a remote or tapping a screen. However, behind the scenes exists an intricate network of technology and coordination that brings the action to life. As sports broadcasting evolves, particularly in the context of large-scale events such as the Indian Premier League (IPL), companies are reevaluating their approaches to content production and consumption.
