Nisha Qureshi

Mumbai

Correspondent at Best Media Info

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Articles

Indian women now buy half our jewellery-for themselves: CaratLane CMO

1 week ago | afaqs.com | Nisha Qureshi

CaratLane, the everyday diamond brand from the house of TATA, is paying tribute to women in the aviation industry, signalling a deeper shift in the design, marketing, and perception of jewellery. The Runway Collection is inspired by themes of aviation and features unique designs, including earrings with moving, propeller-style parts and rings. Speaking to afaqs! Shaifali Gautam, CMO of Caratlane, discussed the changing consumer behaviour in the everyday jewellery market.
Instagram rolls out AI summaries in comments to keep you scrolling

1 week ago | afaqs.com | Nisha Qureshi

Instagram has introduced AI-powered information summaries within the comments section of Reels. This feature, developed by Meta AI, aims to deliver users contextual and relevant information regarding the product or topic under discussion, all without necessitating that they leave the app. At the top of the comments section, users may see search shortcuts or prompts powered by Meta AI, tailored to the content of the post or Reel.
Why movie marketing needs to evolve beyond trailers and music launches

1 week ago | afaqs.com | Nisha Qureshi

Red Chillies Entertainments Dharma Productions YRF Movie promotion movie advertising White Rivers Media
Myntra takes a wild ride, pleading with Gen Z to ditch sketchy websites

2 weeks ago | afaqs.com | Nisha Qureshi

Myntra’s latest campaign for FWD, its platform that targets Gen Z consumers, has released a new series of ads. Called 'Herd se Hatke', the campaign encourages young consumers to embrace individuality by standing out from the crowd. It also briefly talks about the drawbacks of shopping from sketchy websites and apps.
How JioStar’s fan-first tech is changing the way India watches cricket

2 weeks ago | afaqs.com | Nisha Qureshi

For many viewers, watching a cricket match or any significant sports event is as straightforward as grabbing a remote or tapping a screen. However, behind the scenes exists an intricate network of technology and coordination that brings the action to life. As sports broadcasting evolves, particularly in the context of large-scale events such as the Indian Premier League (IPL), companies are reevaluating their approaches to content production and consumption.
Garnier recruits John Abraham to tackle Bassi’s viral face wash joke

2 weeks ago | afaqs.com | Nisha Qureshi

Anubhav Singh Bassi, the popular comedian, is seen sharing screen space with John Abraham in Garnier Men’s new face wash ad. The ad showcases Bassi’s signature comedic style and also highlights the viral moment when, during a stand-up show, he had humorously roasted the concept of face wash and had also roasted the brand. In the ad, Bassi playfully interacts with John Abraham, who convinces him to try the Garnier Men TurboBright Face Wash.
TOI takes a dig at TV news; launches ‘SIP’ to combat fake news

3 weeks ago | afaqs.com | Nisha Qureshi

The Times of India (TOI) has launched a campaign called the Systematic Intelligence Plan (SIP) aimed at tackling fake news prevalent in television broadcasts. The initiative positions the newspaper as a dependable source of information amidst recent concerns raised regarding misinformation. The campaign is timely, especially as many television news channels are under scrutiny for promoting potentially false narratives and sensationalised stories.
Affordable yet premium: Is The Body Shop rewriting the beauty rulebook in India?

3 weeks ago | afaqs.com | Nisha Qureshi

The Body Shop India, renowned for its ethical, cruelty-free beauty and personal care products, is an established name in the country’s premium beauty and skincare market. The brand, which has thrived in India since 2006, is now aiming to ‘democratise’ beauty. The UK-based brand competes with brands such as Forest Essentials, Earth Rhythm, Bath & Body Works, Lush, etc. In a surprising move, it has slashed the prices of its flagship products and is getting ready to serve a larger market.
Coldplay’s Ahmedabad tour was a Rs 641 crore power show

4 weeks ago | afaqs.com | Nisha Qureshi

Coldplay’s recent two-night performance at the Narendra Modi Stadium welcomed over 222,000 attendees and generated an estimated Rs 641 crore in total economic impact. Of this, Rs 392 crore directly benefitted Ahmedabad’s economy through spending on travel, accommodation, dining, shopping, and transportation. The event also contributed Rs 72 crore in GST revenues to the Indian government.
OTTs must think like tech cos. to monetise: GroupM's Ashwin Padmanabhan

1 month ago | afaqs.com | Nisha Qureshi

Ashwin Padmanabhan GroupM JioStar Prime Video Netflix OTT