Best Media Info

3 weeks ago | bestmediainfo.com | Niraj Sharma

New Delhi: The World Audio Visual & Entertainment Summit (WAVES), organised by the Ministry of Information and Broadcasting, is set to become the world’s largest congregation of the media and entertainment sector. To be held at the Jio World Centre in Mumbai from May 1 to 4, the summit will host a “Global Media Dialogue,” with ministers from over 50 countries expected to participate.

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: The dust is far from settling following the CCI raids that induced a storm in the Indian advertising industry. While it would be far-fetched to talk about the outcome of the raids, there is more clarity on the reasons leading to the raids beyond just speculation. On the first day of the raid on Tuesday, BestMediaInfo.com introduced the angle involving collusion between big tech companies and agencies.

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: A day after the CCI raids on advertising agencies and broadcasters’ bodies concluded, details about the nature of the raids began to emerge. The Competition Commission of India (CCI) initiated searches on Tuesday morning that continued until at least 4 a.m. on Wednesday. The operation spanned the Mumbai and Gurugram offices of top media agencies, including GroupM, IPG Mediabrands India, Dentsu, Publicis, and Madison.

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: BARC India's new Broadcast India (BI) study, also referred to as the baseline study, is reliably learnt to have gone into abeyance for an indefinite period, highly placed industry sources informed BestMediaInfo.com. "BARC India tweaked the existing methodology of the study, which is bound to affect the outcome. This led to IBDF, the largest stakeholder in the joint venture, allegedly rejecting the deviation from the set norms.

2 months ago | bestmediainfo.com | Vishesh Sharma

New Delhi: Blinkit took the world by storm when it turned EBIT (Earnings Before Interest and Taxes) positive for the first time in 2024. Now, the question is when will quick commerce replace e-commerce. Speaking at a panel discussion at adtech 2025, Deepender Rana, Executive Managing Director, Insights, South Asia at Kantar, said, “One in eight online commerce buyers is now also a quick commerce buyer.