Best Media Info

BestMediaInfo.com is a website dedicated to news and insights about Advertising, Marketing, and Media. Since its launch in August 2010, it has quickly established itself as a reliable and rapidly growing source of information in this field.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#255756

India

#21182

News and Media

#626

Traffic sources

Monthly visitors

Articles

Cannes Lions 2025: Ogilvy’s Titan campaign, Leo’s Acko work qin Bronze on day 4

1 week ago | bestmediainfo.com | Niraj Sharma

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DPO vs Broadcaster: What’s really fueling Pay TV’s slide?

1 week ago | bestmediainfo.com | Niraj Sharma

New Delhi: The ongoing imbroglio involving two top DTH players and two leading broadcast networks is widely seen as an accelerant for a phenomenon that is detrimental to the broadcasting industry—cord-cutting. Tata Play and Sony Pictures Networks entered into a dispute affecting consumers beginning May 21, when the DTH platform removed Sony channels from its base pack.
Explained: Why AIDCF-EY’s ‘State of Cable TV’ report leaves industry unconvinced

2 weeks ago | bestmediainfo.com | Niraj Sharma

TRAI regulations OTT Cable TV EY LCOs DPOs All India Digital Cable Federation aidcf
Delhi HC tells YouTuber Mangal to edit video, Zubair and Kamra to delete ANI posts

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: The Delhi High Court, on Thursday, directed YouTuber Mohak Mangal to edit out references that were deemed objectionable by ANI. Following the court’s intervention, both the parties have agreed on the portions to be removed from the video before republishing it on Mangal’s channel. In addition, the Delhi HC has directed Alt News co-founder Mohammed Zubair, and comedian Kunal Kamra to take down specific X posts targeting the news wire agency.
ANI vs YouTubers: Why YouTube must step in to protect its creator ecosystem

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: The storm over Asian News International’s (ANI) copyright strikes on YouTubers may have a far-reaching impact on the future of content creation, creator protection, and platform accountability. What began as an outcry over censorship has now evolved into a pointed demand: YouTube must step up and broker formal agreements with news agencies to protect its creator ecosystem.
Piracy is not free speech: Why YouTubers must pay for ANI’s content

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: In an era where the lines between journalism, commentary, and monetisation are rapidly dissolving, India’s digital content landscape is undergoing a stress test. At the centre of this reckoning is a controversy that has sparked outrage among YouTubers, political activists, and free speech campaigners: Asian News International (ANI) issuing copyright strikes against YouTube creators for unauthorised use of its video content.
Adidas vs Puma family feud to get TV adaptation

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: A bruising corporate battle that changed the course of global sportswear is heading to television. The infamous family feud between the Dassler brothers, Adi and Rudolf, founders of Adidas and Puma respectively, will soon be turned into a major international TV series. But beyond the drama, the show could revive global curiosity about the deep-rooted rivalry that defined the DNA of two of the world’s biggest sports brands and carry powerful business lessons for today’s corporate world.
BARC India vindicates BestMediaInfo’s case against four-week rolling average

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: BARC India releases data for news channels based on a four-week rolling average. However, in its press release issued on Monday defending news ratings during Operation Sindoor, it conveniently used unrolled data to make the event appear more significant than it actually was. It is now glaringly evident that the ratings agency has effectively vindicated BestMediaInfo’s analysis that the rolling system is a direct assault on the news genre.
Operation Sindoor least-watched major event in nine years; whose time is up?

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: India’s unprecedented Operation Sindoor against Pakistan-based terror camps, followed by four days of heightened tensions between the two countries, was among the least-watched events on television news in the past nine years, as per BARC India data released last week.
BARC shocker: Even India-Pakistan war fails to deliver ratings to TV news

1 month ago | bestmediainfo.com | Niraj Sharma

New Delhi: During the India-Pakistan war week, the news genre grew by only 24% in Week 18 over the previous week, revealed BARC India data on Thursday. While the Hindi news genre grew 29%, English news witnessed a spike of 26%. A four-week rolling average data for the three days of war takes this gain to a mere 48% for the Hindi news genre, with Wednesday and Thursday recording a 47% growth, followed by 51% growth on Friday.