Oliver Goulden

Edinburgh

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Articles

Forging Ahead: Understanding Influencer Partnerships in Brand Creation and Management | Entrepreneur

Jan 31, 2024 | summary.incises.com | Oliver Goulden

Influencers of all sizes can help brands meet a new audience in 2024. Cookies, device or similar online identifiers together with other information can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
7 cosas que las marcas deben considerar antes de colaborar con un influencer

Jan 2, 2024 | entrepreneur.com | Oliver Goulden

En el mundo digital de hoy en día, las marcas recurren cada vez más a los influencers de las redes sociales para amplificar o ser la imagen de sus marcas. Sin embargo, la decisión de colaborar con influencers no es algo que deba de tomarse a la ligera. En comparación con los canales de marketing tradicionales, las asociaciones con influencers vienen acompañadas de un conjunto de desafíos y oportunidades.
Assessing the Trajectory of LUV and DAL in 2024 Travel Trends

Jan 2, 2024 | puertoricotravelwire.com | Christopher Tompkins |Oliver Goulden |Jeff Fenster |Mikey Lucas

The airline industry is positioned for growth due to the robust travel demand. Therefore, it could be wise to add fundamentally strong airline stocks Southwest Airlines (LUV) and Delta Air Lines (DAL) to one's watchlist. Keep reading…. Despite macroeconomic challenges, the airline industry is poised for growth with robust travel demand. The industry is expected to witness significant revenue growth in the upcoming quarters driven by increased leisure and revived business travel.
Forging Ahead: Understanding Influencer Partnerships in Brand Creation and Management

Jan 1, 2024 | entrepreneur.com | Oliver Goulden

In today's digital-first world, brands are increasingly turning to social media influencers to amplify or be the face of their brands. The decision to collaborate with influencers, however, is not one to be taken lightly. Compared to traditional marketing channels, influencer partnerships come with their own set of challenges and opportunities.
The Challenges of Building a Beauty Brand and How to Overcome Them

Dec 7, 2023 | retailtouchpoints.com | Oliver Goulden |Adam Blair

December 7, 2023 at 8:57 AM EST By Oliver Goulden, FounderSix Anna Khomulo-stock.Adobe.com In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the allure of starting a beauty brand. The excitement is palpable, driven by the potential to introduce groundbreaking products to a global audience. Yet amid the glamour and enthusiasm, a stark reality emerges — the road to building a beauty brand is rife with risks and challenges, both for newcomers...
Navigating the Future of E-commerce: Authentic Narratives

Dec 7, 2023 | sitepronews.com | Oliver Goulden

The e-commerce landscape is evolving at warp speed, with a projected This colossal shift is not just a change in how consumers purchase but a revolution in who influences their decisions and how. At the epicenter of this transformation are influencers – individuals who have the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.
Why Are Manufacturers Buying Beauty Startups?

Nov 21, 2023 | usreporter.com | Oliver Goulden

By: Oliver Goulden, FounderSixThe beauty industry, particularly in the U.S., doesn’t seem to be slowing down anytime soon. The first half of 2023 alone saw prestige beauty industry sales totaling a staggering $14 billion, marking a 15% rise when compared to the same duration in the previous year. This leap outpaced even the robust growth of the mass beauty market, which posted a 9% increase and generated $28 billion, as reported by Circana.
How Incubators Can Help Influencers Transition to Entrepreneurs

Nov 2, 2023 | retailistmag.com | Oliver Goulden

By Oliver Goulden, Co-founder of FounderSixThe digital age has redefined fame, bringing influencers to the forefront as the new celebrities of our era. With their substantial followings, influencers possess an unprecedented direct line to consumer attention, making the transition into business seemingly natural.
Why a Social Media Following Is Not Enough to Succeed in Retail

Oct 20, 2023 | retailistmag.com | Oliver Goulden

The accessibility of ecommerce and marketing platforms, such as Shopify and Klaviyo, means that launching an online retail store is easier today than it has ever been. This has created an explosion of independent brands selling direct-to-consumer that has disrupted the big multinational companies that previously dominated the consumer goods market.