Ophélie Boucaud

Jul 24, 2024 | ibc.org | Ophélie Boucaud

Ophélie Boucaud, Principal Analyst - Media & Telecom at Dataxis, provides a European perspective on overcoming the current challenges associated with fragmented viewer and advertising metrics. Following weeks of conferences focusing on the challenges and opportunities of the video industry in Europe, my head has been buzzing with keywords like measurement, ad currencies, data clean rooms, first-party data, or consent framework.

Apr 29, 2024 | ibc.org | Ophélie Boucaud |Adrian Pennington |Anne Morris |Mark Mayne

Popular NowHow to create clearer reporting metrics for ad-supported streaming servicesOphélie Boucaud, Principal Analyst at Dataxis, sheds some light on the quest for more relevant and comparable performance metrics in the ad-supported streaming world, and what needs to happen to create greater transparency.

Feb 9, 2024 | ibc.org | Ophélie Boucaud

Ophélie Boucaud, Principal Analyst at Dataxis, sheds some light on the quest for more relevant and comparable performance metrics in the ad-supported streaming world, and what needs to happen to create greater transparency. Assessing the performances of ad-supported free streaming services has become a game of comparing apples and bananas in recent years.