Ornella Urso

Italy

Senior Research Analyst at International Data Corporation (IDC)

Research Analyst at IDC Retail Insights. PhD in Political Science. Opinions, my own.

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Articles

Key Takeaways for CX and Loyalty from NRF 2025: Retail's Big Show

1 month ago | idc.com | Ornella Urso

target audience: TECH BUYER Publication date: Mar 2025 - Document type: IDC Perspective - Doc Document number: # US52807925 Content Table of Contents (7 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Moving the Goalposts: NRF 2025 Introduces Change

1 month ago | idc.com | Filippo Battaini |Ornella Urso |Jordan K. Speer |Margot Juros |Dorothy Creamer |Ananda Chakravarty

target audience: TECH BUYER Publication date: Mar 2025 - Document type: IDC Perspective - Doc Document number: # US53227525 Content Table of Contents (13 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Do Luxury Retailers Excel in Delivering Superior Personalization?

2 months ago | idc.com | Ornella Urso

target audience: TECH BUYER Publication date: Feb 2025 - Document type: Tech Buyer Survey Spotlight - Doc Document number: # EUR153201725 Content 2 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Amazon's New Beauty Store in Milan: Focusing on Personalization and Brand Awareness

2 months ago | idc.com | Filippo Battaini |Ornella Urso |Cristiano Quattrini |Roberta Bigliani

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IDC TechScape: Frictionless CX-Enabling Technologies in Retail, 2025

Jan 13, 2025 | idc.com | Ornella Urso |Cristiano Quattrini

target audience: TECH BUYER Publication date: Jan 2025 - Document type: IDC TechScape - Doc Document number: # US50024824 Content Table of Contents (32 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
AWS Discusses Transforming Retail and CPG Through Cloud, AI, and Unified Commerce

Dec 6, 2024 | idc.com | Cristiano Quattrini |Filippo Battaini |Ornella Urso |Margot Juros

target audience: TECH BUYER Publication date: Dec 2024 - Document type: IDC Perspective - Doc Document number: # EUR152728824 Content Table of Contents (6 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
IDC Retail Insights' Global Retail Survey, 2024: Findings and Implications

Nov 8, 2024 | idc.com | Ornella Urso |Leslie Hand |Filippo Battaini |Ananda Chakravarty |Margot Juros |Jordan K. Speer | +1 more

The IDC Market Presentation summarizes key findings from IDC's Global Retail Survey, 2024. It covers business objectives and challenges, IT investment priorities, AI, and generative AI (GenAI). It also focuses on key retail operation areas such as customer experience, commerce, omni-channel store operations, supply chain and delivery, marketing, merchandising, as well as travel and hospitality.
IDC FutureScape: Worldwide Insurance 2025 Top 10 Predictions

Oct 28, 2024 | idc.com | Davide Palanza |Ornella Urso |Surya Saha |Archana Venkatraman |Thomas Shuster |Jeff Rivkin | +3 more

target audience: TECH BUYER Publication date: Oct 2024 - Document type: IDC FutureScape - Doc Document number: # US51439524 Content Table of Contents (33 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
IDC PeerScape: Retail Practices for Implementing Loyalty Applications

Oct 23, 2024 | idc.com | Ornella Urso |Cristiano Quattrini

target audience: TECH BUYER Publication date: Oct 2024 - Document type: IDC PeerScape - Doc Document number: # US52222524 Content Table of Contents (14 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract "Loyalty is a key differentiator for customer retention.
IDC Retail Insights：消費者認識調査、2024年－調査結果とその影響

Oct 8, 2024 | idc.com | Filippo Battaini |Sofía Poggi |Ornella Urso

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.