Paige Albiniak

1 week ago | tvnewscheck.com | Paige Albiniak

The Television Bureau of Advertising (TVB) is working to develop a platform that would allow local linear television to be bought and sold programmatically, says Steve Lanzano, the organization’s president-CEO. TVB and others on both the buying and selling sides of local broadcast television have been clamoring for a programmatic approach to local advertising, making it as easy to buy as advertising on digital platforms is.

1 month ago | tvnewscheck.com | Paige Albiniak

Billy Bush is departing as the host of Warner Bros.’ access entertainment magazine Extra after five seasons on the job, Bush said Monday on his podcast, Hot Mics with Billy Bush. “After an amazing five years hosting Extra, I’m moving on to continue building out my Hot Mics digital platform,” Bush said early in his live podcast on YouTube. The move had been predicted as Warner Bros. had to cut costs in order to renew the show for its 32nd season with some hope of profitability.

1 month ago | tvnewscheck.com | Paige Albiniak

LAS VEGAS — Media companies and content creators are busily building content businesses across a wide range of platforms, each of them applying their own approach. While some things remain the same — viewers are always seeking connection to talent and strong storytelling — the way content is delivered, measured and monetized is changing rapidly and drastically, said panelists at TVNewsCheck’s Programming Everywhere conference here last week.

1 month ago | tvnewscheck.com | Paige Albiniak

LAS VEGAS — As content providers launch literally hundreds of channels of content, everyone is still looking for key pieces of original content that will allow them to break out and find their place in the ever-expanding video ecosystem. The trick is to do that on an ongoing basis while remaining on budget. “The marketplace differentiator is original content.

1 month ago | tvnewscheck.com | Paige Albiniak

LAS VEGAS — As the television audience has become deeply fragmented and ratings decline, TV station programmers are having to find “nickels in the couch cushions” to keep shows on the air. Finding and keeping those nickels is forcing them to get creative, a panel of executives said at TVNewsCheck’s Programming Everywhere conference at the NAB Show here last week.