TVNewsCheck

3 days ago | tvnewscheck.com | Mark Stenberg |Trishla Ostwal |Kendra Barnett |Paul Hiebert

The 93-year-old publisher Newsweek has acquired the adtech firm Adprime, a demand-side platform focused on healthcare marketers, to strengthen its health vertical and deepen ad offerings. Financial details were not disclosed. Last year, Adprime generated more than $10 million in revenue with a roughly 10-person U.S. team and an outsourced technical workforce, according to Newsweek chief executive Dev Pragad.

3 days ago | tvnewscheck.com | George Winslow

AccuWeather has announced that its free ad-supported streaming TV (FAST) channel AccuWeather NOW has launched on Vizio’s free streaming platform Watch Free+. For an even more personalized experience, AccuWeather has also launched a custom app on the Vizio platform. The app delivers zip-code specific local forecast information and national weather news video, providing expert insights and severe weather alerts to help keep people safer and better informed, the company reported.

4 days ago | tvnewscheck.com | Kevin Eck

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Veteran WABC anchor Bill Ritter stepped away from the 5 p.m. anchor desk at the New York ABC owned station yesterday. He will be replaced by the man who replaced him at 11 in March, Mike Marza. In an on air reveal, Ritter told his co-anchors he “didn’t want to get schmaltzy about it” but told viewers, “I’m sure I could never retire from journalism at least here at eyewitness news,” said Ritter.

1 week ago | tvnewscheck.com | Kevin Eck

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Lorin Richardson is leaving Hartford ABC affiliate WTNH after a year. She worked at CBS affiliate WFSB for four years before joining WTNH in September 2024. “I am going to be mostly focusing on my young family. I’ve been in the news biz for 15 years on and off I’m so grateful for all the opportunities of growth, good times & the special passion I found in meteorology,” she wrote on social media.

1 week ago | tvnewscheck.com | Paige Albiniak

The Television Bureau of Advertising (TVB) is working to develop a platform that would allow local linear television to be bought and sold programmatically, says Steve Lanzano, the organization’s president-CEO. TVB and others on both the buying and selling sides of local broadcast television have been clamoring for a programmatic approach to local advertising, making it as easy to buy as advertising on digital platforms is.