Parker Herren

1 week ago | adage.com | Parker Herren

Dove’s work to redefine beauty standards in the digital era got an AI update last year. As AI-generated imagery began to proliferate across the internet, the brand took its two-decade Real Beauty platform into the algorithm to combat a resurgence of unrealistic standards of appearance caused by the emerging tech.

1 week ago | adage.com | Parker Herren

A gaggle of stop-motion critters won the Grand Prix in Film Craft at Cannes Lions on Tuesday. Australian telco company Telstra’s collection of 15-second spots showing stuffed creatures of the outback in humorously human situations took the top prize.

1 week ago | adage.com | Parker Herren

Marketing strategies that are driving business - see what's fueling the next evolution

1 week ago | adage.com | Parker Herren

Key takeaways Amazon and Roku claim a shared ID will simplify cross-platform CTV tracking Retail data + CTV logs aim to cut ad waste and boost attribution Amazon DSP could measure ads even on apps like Hulu and Peacock Measuring audiences across connected TV platforms is still one of the messiest problems in media buying. At Cannes Lions, Amazon and Roku unveiled a partnership aimed at solving one of CTV’s biggest challenges: consistent, transparent audience measurement across platforms.

3 weeks ago | adage.com | Parker Herren

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