Parker Herren

New York, United States

Senior Media Reporter at Ad Age

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Articles

Best celebrity brand ads: Ryde, Netflix, Huggies, Maybelline, Mike's Amazing

2 days ago | adage.com | Parker Herren

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

5 days ago | adage.com | Parker Herren

Donna Speciale will be stepping down as TelevisaUnivision’s president of ad sales and marketing after four and a half years at the Hispanic media company, CEO Daniel Alegre announced today in a memo to staff.
2025 Breakout Brands Awards—final deadline is May 28

2 weeks ago | adage.com | Parker Herren

Final call for entries: The deadline to enter the 2025 Ad Age Breakout Brands awards is Wednesday, May 28. This is your last chance to highlight the talented people and work driving the success of emerging brands.
TV upfronts under pressure—ad chiefs on what still matters and what doesn’t

2 weeks ago | adage.com | Parker Herren

Marketers are rethinking the value of upfront week—not just the events, but the entire premise. As tech giants such as Amazon and Netflix dominate conversations and attract buyer enthusiasm (buyers voted them the winners of upfronts week), traditional TV networks are left fighting to prove the relevance of their glitzy showcases.
HBO Max rebrand reveals a marketing playbook for disruptive strategy

2 weeks ago | adage.com | Parker Herren

HBO’s name-swapping saga became a case study in how brands can own the narrative even amid chaos.
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis

2 weeks ago | adage.com | Parker Herren

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
WPP to rebrand GroupM as WPP Media-industry leaders react

3 weeks ago | autonews.com | Brian Bonilla |Lindsay Rittenhouse |Parker Herren |Gail Kachadourian Howe

Three top 150 dealership groups were buyers and sellers of stores in Arizona, Florida and Pennsylvania, among the latest buy-sell transactions tracked by Automotive News.
Netflix upfront focuses on new ad tools powered by audience data and AI

3 weeks ago | adage.com | Parker Herren

Netflix is betting on AI and first-party data to future-proof its ad business, launching a suite of tools that aims to give marketers global reach, custom targeting and dynamic creative options—all rooted in Netflix’s own tech stack.
Ryan Reynolds’ ad firm MNTN, holders seek $187 million in IPO

3 weeks ago | adage.com | Parker Herren

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

3 weeks ago | adage.com | Parker Herren

The biggest plot twist of upfronts week: the re-rebranding of Max to HBO Max. At Warner Bros. Discovery’s upfront presentation, the company announced that its streamer would revert back to its old name. The move seems to be a recognition that Netflix’s everything-for-everyone strategy isn’t replicable across the marketplace, and HBO Max is instead planting its feet back in the land of appointment viewing.