Parker Herren

1 day ago | adage.com | Parker Herren

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows and vertical video products, and potentially leaning into the video podcast trend. While many upfront shows are tunnel-visioned on sports to combat investment-wary marketers navigating macroeconomic uncertainty—and TelevisaUnivison has plenty of its own—the media company differentiated its pitch by focusing on Gen Z, about half of which identify as multicultural.

2 days ago | adage.com | Parker Herren

Fox flaunted its skinniness in this year’s upfront presentation. While other companies, such as NBCUniversal, are shedding linear assets with declining viewership, Fox’s message to buyers is that it doesn’t need to use its top inventory to force advertisers to buy content they don’t want, because it already got rid of the fluff, according to Jeff Collins, president of ad sales, marketing and brand partnerships, Fox.

3 weeks ago | adage.com | Parker Herren

Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its evolution, and is reaping the wins now that advertisers are focusing on commerce.

3 weeks ago | adage.com | Parker Herren

O Positive’s work throughout 2023 ranged from the absurd to the subdued to the otherworldly. But whether creating a tone of calm or chaos, the shop’s directors are masters of capturing the humor and heart of every brief.

3 weeks ago | adage.com | Parker Herren

Wildlife displayed a unique range of work in 2023, ranging from innovations in technology for small businesses to immersive experiences created for video game fans.