Parker Herren

New York, United States

Senior Media Reporter at Ad Age

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Articles

UM drives major growth through retail media

1 week ago | adage.com | Parker Herren

Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its evolution, and is reaping the wins now that advertisers are focusing on commerce.
O Positive finds humor and heart across a diverse range of work

1 week ago | adage.com | Parker Herren

O Positive’s work throughout 2023 ranged from the absurd to the subdued to the otherworldly. But whether creating a tone of calm or chaos, the shop’s directors are masters of capturing the humor and heart of every brief.
Wildlife stands out with innovative tech and immersive work

1 week ago | adage.com | Parker Herren

Wildlife displayed a unique range of work in 2023, ranging from innovations in technology for small businesses to immersive experiences created for video game fans.
Breaking down TV upfront budgets—how spending will change amid economic volatility

1 week ago | adage.com | Parker Herren

Economic uncertainty stemming from President Donald Trump’s shifting tariff policies is exposing the complexities of the TV ad marketplace and how the upfront model has—and hasn’t—evolved to meet modern marketing demands.
Best celebrity brand ads: Bonds, Malibu, State Farm, AXA, Mastercard

1 week ago | adage.com | Parker Herren

This month: Comedians go to therapy, little monsters cast a spell and Brian Cox lets loose.
M ss ng P eces explores AI use through human creativity

1 week ago | adage.com | Parker Herren

As the power and adoption of generative AI grows, the question of best uses in production has gotten trickier.
Inside TV upfront trends—TelevisaUnivision’s Donna Speciale talks tariff impact and big data transformation

1 week ago | adage.com | Parker Herren

As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become increasingly pronounced. TelevisaUnivision is counting on a combination of its investments in cross-platform ad efforts as well as the growth opportunity presented by U.S. Hispanic consumers to keep the media company on marketers’ must-buy list this year, said Donna Speciale, the company’s president of ad sales and marketing.
Siemens wins Pharma Grand Prix with comforting children’s audiobooks for scary MRIs

1 week ago | adage.com | Parker Herren

Siemens Healthineers’ “Magnetic Stories” won the Pharma Grand Prix at the Cannes Lions International Festival of Creativity on Monday. The work, created with IPG Health Network’s Area 23, aimed to bring comfort to children going through medical testing by pairing the scary sounds of MRI machines with cheerful audio stories. Staying current is easy with newsletters delivered straight to your inbox. Staying current is easy with newsletters delivered straight to your inbox.
Broadway breaks tradition to reach Gen Z with viral campaigns and low ticket prices

1 week ago | adage.com | Parker Herren

(L to R) Alyah Chanelle Scott, Kathryn Gallagher and Julia Lester in the off-Broadway show "All Nighter"
Kelly Metz heads to Publicis’ Spark Foundry from Omnicom’s OMD

2 weeks ago | adage.com | Parker Herren