Patrick Fuller

2 weeks ago | buff.ly | Patrick Fuller |Steve Cropley

Close Anyone who enjoyed the recent BBC documentary on the birth of the groundbreaking lads’ mag Loaded may be surprised to hear that the 1990s was also the scene of a bloody battle for the soul of the car magazine. True, it involved less debauchery, but there was plenty of subterfuge, egotism and tantrums – not to mention the incineration of millions of pounds as the three big specialist publishers fought to dominate one of the most lucrative magazine sectors.