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Dec 20, 2023 | 
adweek.com | Paul Barbagallo
The evolution of digital marketing isn’t slowing down—and neither should you. Connect with a community of brand pros and content creators at Social Media Week to learn how to keep pace with the trends, challenges and technology. Register now to save 35%. At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they’ll take away into the next. One word has dominated our conversations reflecting on 2023: resilience.
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Dec 11, 2023 | 
adweek.com | Paul Barbagallo
The evolution of digital marketing isn’t slowing down—and neither should you. Connect with a community of brand pros and content creators at Social Media Week to learn how to keep pace with the trends, challenges and technology. Register now to save 35%. About a year ago, Xerox Holdings Corp.
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Dec 10, 2023 | 
adweek.com | Paul Barbagallo
Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
On Sept. 6, the video game Starfield was officially released on Xbox and PC. It was the first new intellectual property developed by Bethesda Game Studios in 25 years.
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Dec 6, 2023 | 
adweek.com | Paul Barbagallo
Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11. In marketing, identifying the next big thing is often treated as an exercise in analyzing trends. That can be effective, sure.
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Dec 4, 2023 | 
adweek.com | Paul Barbagallo |Jackie Cutrone
How Great CMOs Collaborate Five principles distinguish leaders from their less successful peers.
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Oct 9, 2023 | 
adweek.com | Paul Barbagallo
Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass. At the Wyman Building, there’s no ambiguity about what you’re in for. Every Tuesday and Thursday, on the uppermost floors of this tawny-stoned warehouse in Minneapolis’ Warehouse District, the din of conversation never really ceases.
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Oct 4, 2023 | 
adweek.com | Paul Barbagallo
Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free. For those paying attention at this year’s Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of creativity in advertising and marketing.
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Sep 18, 2023 | 
adweek.com | Paul Barbagallo
Visionary of the Year: Heather Freeland Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company’s chief brand officer, just as Google, Microsoft and smaller, more nimble tech firms began making their very public push into generative AI.
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Sep 18, 2023 | 
adweek.com | Paul Barbagallo
Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass. A young woman is hunched over her textbook like a gull on the water’s edge, so immersed in thermodynamic theory that she seems not to notice that she’s alone in the darkened room. Suddenly, the library’s green desk lamps flicker, light streaks through the large bay windows, and pages of ancient books turn by themselves.
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Sep 18, 2023 | 
adweek.com | Paul Barbagallo
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and risk-averse. What we’ve found is they are wildly inventive, innovating at scale, transforming their industry and setting the tone for their B2C counterparts. Against this backdrop, Adweek presents the first annual B2B Innovation Awards.
