Paul Stemmet

May 20, 2024 | bizcommunity.com | Paul Stemmet |Shaloam Mutetwa |Nicci Botha |Retief Uys

Any sports fan – and in South Africa, there are many millions of them – can’t have failed to notice how rapid the rise of online sports betting has been in the country. Over the past few years, something that many would previously have seen as a niche activity has firmly entered the mainstream. Photo by Erik Mclean on UnsplashSports betting companies now advertise heavily during big sporting events, sponsor major teams and tournaments and even hold the naming rights for certain stadiums.

May 8, 2024 | bizcommunity.com | Paul Stemmet |Albert Makoeng |Dale Hefer |Shaloam Mutetwa

Gaming has transformed into a $168bn industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter. In South Africa, the video games market is projected to reach approximately $72.35m in 2024, with an annual growth rate of about 5.93% projected through 2027.

Jun 6, 2023 | themediaonline.co.za | Paul Stemmet

The advertising and marketing industries are constantly changing, driven by new technology and people’s behaviour. Across Africa, advancements in technology and increased internet penetration are revolutionising the advertising landscape. The use of language models like Open AI’s Davinci and ChatGPT is making it easier and more cost-effective to engage with people from different cultures and languages.