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Oct 25, 2024 | 
creativebrief.com | Paul Wright
Halloween brings an opportunity for brands to show personality and stand out from the crowd, writes Uber Advertising’s Paul Wright Head of Advertising International Uber Advertising Halloween offers an opportunity for brands to show personality and stand out from the crowd, but there is a debate around who started this so-called holiday.
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Jun 2, 2024 | 
medium.com | Paul Wright
A few years ago I terrified myself. Actually, this isn't exactly true. A colleague accidentally terrified me. Occasionally, a part of my job is to visit a remote technical site, perched atop a well-known and very precipitous piece of British territory. Just routine checks and maintenance but the road winds up and up and up, and it's narrow and doesn't have any real edge protection.
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May 20, 2024 | 
arabadonline.com | Paul Wright |Omar Daou
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Data clean rooms are a vital tool for today’s advertisers.
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May 8, 2024 | 
medium.com | Paul Wright
Just to be clear, I don't think LinkedIn will literally kill us all... I have no evidence to suggest that they're running death squads, are stalking the streets coughing on people or even lobbying for big something or other, at least not deliberately. But there is a problem.
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Jan 22, 2024 | 
communicateonline.me | Paul Wright |Western Europe
The ability of mobile app marketers to drive consistent growth through constant change has been, and will continue to be, a major challenge as 2024 commences. Here’s what the data tells us from a tumultuous 2023 and what we can expect in 2024 given these trends.
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Nov 2, 2023 | 
martechvibe.com | Paul Wright
In the current business climate in the GCC, immediate gratification has become something of the norm. CFOs, CMOs, and investors have focused on the bottom line and expect ROI windows to shrink to the greatest possible degree. Marketing campaigns need to adjust to these new priorities. And that means new metrics.
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Sep 18, 2023 | 
arabadonline.com | Paul Wright |Omar Daou
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Listen to the article Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, when measuring the success of their campaigns. In the current business climate in the GCC, immediate gratification has become something of the norm. CFOs, CMOs, and investors, have placed their...
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Apr 25, 2023 | 
communicateonline.me | Paul Wright
It has been two years since Apple released its App Tracking Transparency (ATT) framework and threw the privacy cat among the data-hungry pigeons. Marketers across the GCC had to come up with ingenious ways of delivering targeted advertising and learned many valuable lessons along the way. It is to these lessons we must now turn, as the privacy story throws up another twist. This time, it is Google’s turn.
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Mar 22, 2023 | 
crowrivermedia.com | Paul Wright
The week of March 21-27 is National Agriculture Week. Our great state of Minnesota has a perfect blend of ways to enjoy the outdoors, great communities, career opportunities and economic growth. One of the primary areas that Minnesota gains significant value is in agriculture. This begins with the work of the American farmer who has evolved to become a professional in the area of producing commodities while using the latest in conservation and technology tools.
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Mar 22, 2023 | 
arabadonline.com | Paul Wright |Omar Daou
Four tactics to help Middle East marketers weather the tough times of 2023 Listen to the article Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get the biggest bang for their buck from their marketing campaigns. Through the first quarter of 2023, it’s evident that Middle East marketers are once again being challenged to do more-with-less. More revenue, please. More...
