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Oct 11, 2024 | 
bizcommunity.com | Warren Hawkins |Aa-isha Hassiem |Pauline Oudin
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Data analytics firm Euromonitor International has released the Global Consumer Types 2024 report, which identifies seven types of consumers that companies need to explore if they want to effectively target their audience. Image by CapeCom from PixabayThe annual report segments consumers using psychographic and behavioural segmentation.
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Sep 13, 2024 | 
bizcommunity.com | Karabo Ledwaba |Evan-Lee Courie |Pauline Oudin
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The DStv Content Creator Awards taking place on 12 October in Johannesburg, will be hosted by Anele Mdoda. The DStv Content Creator Awards taking place 12 October in Johannesburg, will be hosted by Anele Mdoda. "It's going to be electric" (Image supplied)The DStv Content Creator Awards taking place 12 October in Johannesburg, will be hosted by Anele Mdoda.
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Sep 10, 2024 | 
bizcommunity.com | Aa-isha Hassiem |Pauline Oudin
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New research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday. Photo by Shutter Speed on UnsplashWhen at least 86% of all generations expect targeted and relevant communications, according to Infobip’s research, retailers need a personalised approach for each generation of shoppers.
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Sep 10, 2024 | 
bizcommunity.com | Pauline Oudin
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At Brand Influence, we've refined the art of authentic, large-scale influencer marketing for over 14 years, leveraging the power of social proof. With a meticulously built database of more than 250,000 nano and micro-influencers across our dedicated community platforms – Beauty Bulletin, Brand Advisor, and Service Insider – we bring your brand into the heart of meaningful conversations.
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Aug 30, 2024 | 
bizcommunity.com | Pauline Oudin
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The finalists for the 2024 New Generation Awards have been announced. This is the 12th edition of the awards that recognise social and digital media in South Africa. Stephen Paxton, founder of the awards, remarks on the exceptional quality of this year's submissions. He highlights the innovative and engaging work displayed by many new agencies and corporates, that represent some of South Africa’s best-loved brands.
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Aug 27, 2024 | 
bizcommunity.com | Aa-isha Hassiem |Pauline Oudin |Brendan Seery
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According to new research from Truth & BrandMapp, for the first time, both male and female South African consumers are equally engaged in loyalty programmes, with 76% participation from each gender. Kinola Pather, CEO of Randgo. Image suppliedThis heralds a shift from the historical trend where loyalty programmes were predominantly favoured by women.
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Jul 31, 2024 | 
bizcommunity.com | Pauline Oudin
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There's been a significant shift in consumer behaviour, with more South Africans choosing to go out earlier in the evening, aligning with a global trend highlighted in the CGA by NIQ’s recent ‘How to Win in the On-Premise’ webinar. The webinar, based on insights from CGA’s global Reach survey of 30,000 respondents, highlighted changing patterns and preferences among on-premise consumers who frequent restaurants and bars.
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Jul 30, 2024 | 
bizcommunity.com | Danette Breitenbach |Pauline Oudin
Ogilvy South Africa’s current executive creative director, Camilla Clerke, will move from Cape Town to London to take up the role of Ogilvy global creative lead for Unilever. Source: © Luum Awards Luum Awaeds Camilla Clerke announced as Ogilvy global creative lead for UnileverThe move was announced in Campaign Live. Clerke became Ogilvy SA’s executive creative director (ECD) in 2021 as part of a renewed strategy and reorganisation of the Cape Town business.
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Jul 30, 2024 | 
bizcommunity.com | Danette Breitenbach |Pauline Oudin
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As WPP continues to push the boundaries of creativity through AI, it has unveiled the next phase in its partnership with NVIDIA, to use the new NVIDIA NIM microservices for Universal Scene Description (OpenUSD) generative AI models, built on the NVIDIA Omniverse platform, to create generative 3D landscapes and worlds. Image supplied.
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Jul 30, 2024 | 
bizcommunity.com | Danette Breitenbach |Pauline Oudin |Mongezi Mtati
A few months ago Pep embarked on a journey to find an additional agency partner to help support its marketing and growth ambitions of its clothing, footwear and FMCG retail business. After an extensive multi-agency pitch process, Pep has awarded this retail business to Promise - an owner-managed Johannesburg-based agency, where they consider business to be personal. They pride themselves on embracing and solving challenges in a unique way through the seamless blend of their in-house capabilities.
