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2 weeks ago | 
bizcommunity.com | Karabo Ledwaba |Aa-isha Hassiem |Katja Hamilton |Rae Wee
The alcohol industry is a dynamic yet highly regulated space, where brands must navigate strict advertising restrictions while still making an impact. That’s where in-store advertising shines - offering brands a powerful way to connect with shoppers at the most crucial moment: the point of purchase.
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2 weeks ago | 
bizcommunity.com | Danette Breitenbach |Karabo Ledwaba |Aa-isha Hassiem |Katja Hamilton
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WPP has acquired InfoSum, a world leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure.
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2 weeks ago | 
bizcommunity.com | Katja Hamilton |Danette Breitenbach |Karabo Ledwaba |Aa-isha Hassiem
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Agency Scope South Africa 2025/26 will launch in May 2025. It has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope.
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1 month ago | 
bizcommunity.com | Evan-Lee Courie |Aa-isha Hassiem
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Franchising delivers high growth and attracts ample funding, but worldwide – and especially in Africa – women are under-represented in the sector. KFC Africa general manager, Akhona Qengqe founded the Women in Franchising Africa (WIFA) network.
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Dec 10, 2024 | 
bizcommunity.com | Wendy Tembedza |Bernadete Versfeld |Michael Levinsohn |Aa-isha Hassiem
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Toy company Zuru is reshaping the South African toy retail landscape with its innovative in-store branding across major outlets such as Checkers, Toys R Us, and Toy Kingdom. The in-store branding is a response to shifting trends in shopper retail marketing.
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Dec 9, 2024 | 
bizcommunity.com | Wendy Tembedza |Bernadete Versfeld |Michael Levinsohn |Aa-isha Hassiem
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The Ask Afrika Orange Index® stands as South Africa’s premier independent benchmark study on customer experience (CX). Following the announcement of the 2024 winners in August, Ask Afrika hosted a series of industry-focused insights events. Dr Amelia Richards, client partner at Ask Afrika, led the medical industry session, highlighting critical insights for CX success in this competitive sector.
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Dec 2, 2024 | 
bizcommunity.com | Privesan Naidoo |Aa-isha Hassiem
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Joe Public once again claimed the spotlight with two prestigious awards at the 2024 AdFocus Awards. The agency took home the coveted Large Agency of the Year Award and The Transformation Award for the second consecutive year.
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Nov 25, 2024 | 
bizcommunity.com | Privesan Naidoo |Aa-isha Hassiem
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As South Africans gear up for the summer holidays, spending is set to surge. But this year, as has been the trend for the past few years, how they choose to do their spending is set to continue evolving. Source: Supplied. Privesan Naidoo; Executive: Trading Product VP (card and payments) at Nedbank.
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Nov 25, 2024 | 
bizcommunity.com | Karabo Ledwaba |Aa-isha Hassiem |Danette Breitenbach
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A single Instagram post in South Africa can cost anywhere from R2,693 for a nano influencer to over R17,667 for a celebrity account with millions of followers. These rates, detailed in the newly released 2024 South African Influencer Benchmark Report, shed light on the value influencers bring to brands eager to connect authentically with their audiences.
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Nov 24, 2024 | 
bizcom.to | Karabo Ledwaba |Aa-isha Hassiem |Danette Breitenbach
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A single Instagram post in South Africa can cost anywhere from R2,693 for a nano influencer to over R17,667 for a celebrity account with millions of followers. These rates, detailed in the newly released 2024 South African Influencer Benchmark Report, shed light on the value influencers bring to brands eager to connect authentically with their audiences.
