Peggy Lawson Byrd

Jul 20, 2023 | ana.net | Peggy Lawson Byrd

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Jun 26, 2023 | inma.org | Peggy Lawson Byrd |Peter Bale |Stefan Sutterlü.. |Debadyuti Karan

Kolkata has a strong business community that often voiced its need for local business news. As a national daily, The Times of India covered business news of national interest, leaving this large local readership dissatisfied. Although some corporate news made it to the pages, the local community felt its efforts and contributions always went unnoticed. Thus, reaching a lucrative target audience that had good consumers of brands as well as advertisers was important for the national daily.