Stefan Sutterlü..

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Artifact goes beyond news to organise the Web

Oct 23, 2023 | inma.org | Jodie Hopperton |Mark Challinor |Stefan Sutterlü.. |Chris Petitt

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Digital dominates in most creative ad campaigns of 2023 so far

Aug 24, 2023 | inma.org | Lewis Boulton |Paula Felps |Mark Challinor |Stefan Sutterlü..

YOU MUST BE A MEMBER TO ACCESS THIS CONTENTBecome An INMA Member or Log In . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Single mobile apps offer quality user experiences, content deliver options

Jul 23, 2023 | inma.org | Amelia Labovitch |Greg Piechota |Peter Bale |Stefan Sutterlü..

According to Statista, as of 2022, there were approximately 3.8 billion smartphone users worldwide, accounting for more than 48% of the global population. This widespread adoption of smartphones has created a significant shift in news consumption habits, with 85% of adults in the United States getting their news on their mobile devices. This trend is not limited to the United States alone, with similar patterns being observed in other regions across the world.
6 recession-proof strategies media companies and their advertisers ne...

Jul 18, 2023 | inma.org | Mark Challinor |Michelle Palmer.. |Stefan Sutterlü.. |Jodie Hopperton

Greetings from London as usual. In this newsletter, I am focusing on a subject which INMA members keep asking me about — advertising in a recession. As many countries face difficult times as far as their economies are concerned, we have seen many adverse factors coming into play, e.g. cost of living crises, inflationary pressures, downturns in spending, etc. But what about advertising?
6 recession-proof strategies news publishers and their advertisers ne...

Jul 18, 2023 | inma.org | Mark Challinor |Michelle Palmer.. |Stefan Sutterlü.. |Jodie Hopperton

With talks of recessions, cost of living crises, etc., in 2023, we need ways to protect our media business from the current market conditions, which is a global phenomenon. Here are some thoughts on how you do that for your ad clients while also ensuring your advertising business arm is set for growth in the long term in spite of any downturns in ad revenue as a whole. It’s really essential to have a plan for these difficult times.
Times of India honours business philanthropy with new print product, event

Jun 26, 2023 | inma.org | Peggy Lawson Byrd |Peter Bale |Stefan Sutterlü.. |Debadyuti Karan

Kolkata has a strong business community that often voiced its need for local business news. As a national daily, The Times of India covered business news of national interest, leaving this large local readership dissatisfied. Although some corporate news made it to the pages, the local community felt its efforts and contributions always went unnoticed. Thus, reaching a lucrative target audience that had good consumers of brands as well as advertisers was important for the national daily.
Germany’s KStA explains how it reinvented its tech stack in just one year

Jun 21, 2023 | inma.org | Paula Felps |Peter Bale |Stefan Sutterlü.. |Mark Challinor

When it was time for Germany’s Kölner Stadt-Anzeiger (KStA) Digitale Medien to reinvent its Web site, it didn’t make incremental changes; it basically started over and reinvented its traditional local site. During this week’s Webinar, INMA members heard from Christine Schönfelder, CPO, head of Digital Competence Center, and Timo Schillinger, senior product manager, about how they orchestrated and implemented what they call their Big Bang relaunch.
Apple’s headset is finally here - should news publishers care?

Jun 13, 2023 | inma.org | Jodie Hopperton |Peter Bale |Stefan Sutterlü.. |Paula Felps

Everything was abuzz at the Apple WWDC recently because they finally announced their headset: Apple Vision Pro. Don’t yawn just yet. It’s Apple, they take their time but they get things right. Here are some things that make this different from any other headsets on the market right now. You didn’t hear the word metaverse once during the announcement. They made it all about “spatial computing,” which is bringing what we do now into a different environment.
Jagran New Media centres inclusivity, representation in its content

Jun 5, 2023 | inma.org | Megha Mamgain |Peter Bale |Robert Okpu |Stefan Sutterlü..

In a digital landscape chasing numbers and clicks, an ethical responsibility of credibility has often been discussed. But what about the responsibility of inclusion, representation, and forming narratives? My organisation, Jagran New Media, believes, at its core, in inclusion and diversity as the foundation of a healthy and progressive society. In our coverage, we have always remained factual, credible, fast, and precise.