Peter Adams

New York

I like to be stationary. But I am not particular. Senior reporter @marketingdive. Please send tips to padams at industrydive dot com

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Articles

Amazon, Roku address CTV advertising reach and efficiency in new deal

1 week ago | marketingdive.com | Peter Adams

Amazon Ads and Roku have partnered to provide advertisers with what they are claiming is the largest authenticated connected TV (CTV) footprint in the U.S., according to a press release. The companies together reach an estimated 80 million U.S. CTV households, or more than 80% of the market, per ComScore data.
Amazon, Roku address CTV advertising reach and efficiency in new deal

1 week ago | harro.com | Peter Adams

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

1 week ago | marketingdive.com | Peter Adams

TikTok is expanding its Symphony suite of generative artificial intelligence (AI) products for brands, per news shared with Marketing Dive. The announcement was made as part of the platform’s presence at the Cannes Lions international advertising festival. One of the tools, Symphony Image to Video, converts static pictures, such as product photos, into five-second clips tailored to TikTok.
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

1 week ago | harro.com | Peter Adams

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
How DoorDash is evolving its retail media arm as ad revenue grows

1 week ago | marketingdive.com | Peter Adams

Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of offsite ads for retail media networks that are reaching fresh levels of maturity and grappling more with limited on-platform inventory.
How DoorDash is evolving its retail media arm as ad revenue grows

1 week ago | harro.com | Peter Adams

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
PepsiCo taps VaynerMedia to evolve in-house agency model

1 week ago | marketingdive.com | Peter Adams

PepsiCo’s U.S. beverages division is deepening its ties to VaynerMedia in what is being billed as a future-facing model of creative partnership, according to news shared with Marketing Dive. The collaboration weds the brand-building and strategy capabilities of the CPG marketer’s in-house agency with VaynerMedia’s specialty in activating around social media. The idea is to help PepsiCo brands move faster and deliver output that is more “culturally fluent” across platforms, the companies said.
Peloton names fourth CMO in 5 years as turbulence persists

2 weeks ago | marketingdive.com | Peter Adams

Peloton Interactive has named Megan Imbres as CMO, effective July 7, according to a press release. Imbres is Peloton’s fourth top marketer since 2020, underpinning the turbulent transition the company has had as sales have struggled following a pandemic-era boom. The executive’s previous experience at Apple, Amazon and Netflix brings direct-to-consumer and entertainment know-how that aligns with how Peloton is looking to grow its business.
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

2 weeks ago | fooddive.com | Peter Adams

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles bearing different names, as Coke does, Pepsi is using the concept to promote its positioning around food pairings.
Peloton names fourth CMO in 5 years as turbulence persists

2 weeks ago | harro.com | Peter Adams

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its business.