Peter Adams

New York

Senior Reporter at Marketing Dive

I like to be stationary. But I am not particular. Senior reporter @marketingdive. Please send tips to padams at industrydive dot com

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Articles

Meta touts complementary powers of video, AI in overture to brands

5 days ago | marketingdive.com | Peter Adams

NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching advertisers for bigger budgets this week, explaining that the former technology drives consumption and superior performance for the latter, including on the TikTok look-alike Reels. The comments were shared as part of the Interactive Advertising Bureau’s NewFronts, a series of presentations on the latest ad innovations and programming updates from digital publishers and platforms.
Meta touts complementary powers of video, AI in overture to brands

5 days ago | harro.com | Peter Adams

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.
TikTok reassures brands on future as advertising ambitions broaden

1 week ago | marketingdive.com | Peter Adams

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its business in the key U.S. market.
TikTok reassures brands on future as advertising ambitions broaden

1 week ago | harro.com | Peter Adams

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.
Google adds retail media data to YouTube ads, beefing up pitch to brands

1 week ago | marketingdive.com | Peter Adams

NEW YORK — Google advertising is getting a bigger injection of retail media data, the company announced as part of its presentation at the Interactive Advertising Bureau’s NewFronts Monday. A commerce media solution supported by partners including Costco, Intuit, Regal Cinemas and Kinective Media by United Airlines is coming to the platform’s Display & Video 360 (DV360) suite.
5 years of media evolution provide few answers to brands’ chaotic 2025

1 week ago | marketingdive.com | Peter Adams |Julia Himmel

As brands enter the thick of the annual season for brokering advertising commitments, also known as the upfronts, many are in a disquietingly familiar state of uncertainty. The Trump administration’s trade war has upended 2025 planning, putting marketers in a holding pattern and potentially pushing more toward cheaper, lower-funnel channels.
Amazon’s booming ad business faces dynamic challenge from tariffs

1 week ago | finance.yahoo.com | Peter Adams

Unlock stock picks and a broker-level newsfeed that powers Wall Street. Peter Adams Fri, May 2, 2025, 6:49 AM 3 min read In This Article: This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon’s revenue generated from advertising rose 19% year over year to $13.92 billion in Q1, according to an earnings statement. Performance for the segment beat expectations.
Amazon’s booming ad business faces dynamic challenge from tariffs

1 week ago | marketingdive.com | Peter Adams

Amazon’s revenue generated from advertising rose 19% year over year to $13.92 billion in Q1, according to an earnings statement. Performance for the segment beat expectations. Discussing the results with analysts, executives noted that advertising continues to be an important profit driver in North America. CEO Andy Jassy said Amazon’s full-funnel offerings reach an average audience of more than 275 million ad-supported consumers in the U.S., providing insights into reach.
Amazon’s booming ad business faces dynamic challenge from tariffs

1 week ago | harro.com | Peter Adams

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.
Chipotle brings trading card mania to Roblox with new experience

1 week ago | restaurantdive.com | Peter Adams

Chipotle is capitalizing on the craze around collectible trading cards with a gamified Roblox promotion tied to Cinco de Mayo, according to a press release. Ingredient Quest, which launches within the restaurant’s existing Burrito Builder experience on May 5, sets players on the hunt for 53 virtual cards, each representing a different Chipotle ingredient. Those who accrue the full collection first can receive an offer for a free entree from the Mexican chain.

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