Peter Adams

1 week ago | marketingdive.com | Peter Adams

Google wields an illegal monopoly over key aspects of online advertising technology, a federal judge said Thursday. The case focused on the search giant’s dominance in three areas — display advertising networks, publisher tools and ad exchanges — with Google found in violation of the law for the latter two categories based on Sections 1 and 2 of the Sherman Act.

1 week ago | harro.com | Peter Adams

The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.

1 week ago | marketingdive.com | Peter Adams

Snap has promoted Grace Kao to chief marketing officer, effective immediately. Kao is the Snapchat owner’s first CMO since Kenny Mitchell departed two years ago. Colleen DeCourcy, Snap’s chief creative officer, is shifting to an advisory role to assist with the transition and plans to leave the company later this year, per details shared with Marketing Dive.

1 week ago | marketingdive.com | Peter Adams

Digital advertising revenues last year hit their highest levels of growth since 2021, the period following the pandemic bump, according to new research from the Interactive Advertising Bureau (IAB) and PwC. The category grew 14.9% year over year in 2024 to $258.6 billion, with video remaining the fastest-growing format and a segment now representing nearly a quarter of the market. Podcasts surged while advertisers continued to firm up spending on channels like social and commerce media.

1 week ago | marketingdive.com | Peter Adams

Publicis Groupe grew organic revenue, a key measure of agency health, 4.9% year over year in Q1, but acknowledged macroeconomic uncertainty could affect future client spending, according to an earnings release.  The ad-holding group achieved record new business wins over the period and recently secured the data and media business of The Coca-Cola Company in North America. It also stayed active in dealmaking, acquiring identity solutions firm Lotame in March.