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1 month ago | 
provideocoalition.com | Phil Rhodes
Post-scarcity sensors provoke desperate clutching for… less? Sometimes, new technologies are pursued because they make things work better. Sometimes, that happens because they allow people to write large numbers on promotional material. Occasionally, it’s both. Yes, this is one of those articles where we’re going to have to avoid naming names.
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1 month ago | 
redsharknews.com | Phil Rhodes
At only $249 the Atomos Shinobi Go is likely to be many people’s first experience of a proper monitor with proper exposure tools and there is no shortage of features even at this entry level. One sign of a mature market is when all the products which manufacturers themselves describe as entry-level start sprouting advanced features. That’s certainly the case with Atomos’ Shinobi Go, which was announced in plenty of time for the NAB show and is now on the market.
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1 month ago | 
thebroadcastbridge.com | Phil Rhodes
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1 month ago | 
redsharknews.com | Phil Rhodes
Phil Rhodes reports back from the CineCentral area at NAB where live demonstrations, expert-led training and immersive learning experiences can help shape future career paths. There’s something which warms even the cryogenic core of your narrator’s flinty heart about the idea of recent graduates enjoying their first wobbly experiences operating a Scorpio crane.
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1 month ago | 
provideocoalition.com | Phil Rhodes
New thing no longer bigger version of old thing The 2025 NAB show has drawn to a close, which is more excuse than your narrator needs to indulge in some philosophy. Back on Saturday, we cautiously aired a speculation about a technological watershed which has seemed plausible for the past handful of years – and only seems more plausible now.
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1 month ago | 
redsharknews.com | Phil Rhodes
Once upon a time LED lights could just be plugged into a wall. That is increasingly not the case, but amidst the race for more and more power ideas still count. There was a time, not a few years ago, when the NAB show floor was dominated by vast LED video walls. The trend now seems to be that there are fewer huge ones and more small ones, a phenomenon which seems not to be so provoked by disinterest in the technology but by its normalisation.
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2 months ago | 
provideocoalition.com | Phil Rhodes
Canon and the preservation of broadcast ninjutsu Old hands will remember the days of video lens accessories which projected the image onto a ground glass screen the size of a 35mm film frame, so that a small-sensor video camera could rephotograph it with its inbuilt zoom and capture the characteristics of a larger effective sensor.
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2 months ago | 
redsharknews.com | Phil Rhodes
Up close with the new Fujifilm GFX ETERNA6:10 Gaining a lot of attention on the NAB show floor, even under glass, Fujifilm also unveiled some new features coming to its eagerly awaited GFX ETERNA when it launches later this year. The pursuit of better cameras has been a noble crusade of the film industry for so long that it’s easy to forget what it was all about until we encounter Fujifilm’s GFX ETERNA, switched on and with pictures on screen.
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2 months ago | 
provideocoalition.com | Phil Rhodes
It’s 2025, and we’ve rediscovered the sixty-watt lightbulb One of the incidental pleasures of a trade show like NAB is the option to wander the exhibits and enjoy the process of discovering new ideas which might be too specialist to make big headlines, but which seem likely to fill their niche to perfection.
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2 months ago | 
provideocoalition.com | Phil Rhodes
In this world of influencers, there’s something reassuring about the idea that so much R&D is being done to draw people toward cinema exhibition – and in HDR at that. It’s almost impossible to stroll, exactly, into the recently-constructed West hall of the Las Vegas Convention Centre, which is so continentally vast that visitors are best advised to bring a map, a compass, and three days’ supplies.
