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2 months ago | 
mediapost.com | Phyllis Fine
Hyundai highlights the hypnotic beat of Blondie’s classic rock song “One Way or Another” in a spot designed to show how its vehicles make driving safer for everyone on “The Road.”Every human threat to the woman driving a Hyundai sings that song, in ways that range from loudly and defiantly (an older man swiping too close) to half-heartedly (a sleeping trucker).
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2 months ago | 
mediapost.com | Phyllis Fine
Cadillac targets foodies with “The Cadillac of Reservations,” a promotion that will give fans a full-service luxury dining experience in the all-electric Escalade IQ, with iconic dishes from a series of notable restaurants. The activation begins in New York City Jan. 31 and Feb. 1 at Korean fried chicken restaurant Coqodaq, and is expected to continue in such cities as Los Angeles, San Francisco and Miami.
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2 months ago | 
mediapost.com | Phyllis Fine
What can a pair of sunglasses and a car have in common? Quite a bit, according to luxury vehicle brand Lexus and eyewear company Revo, which are partnering on a collection of co-branded sunglasses. The Revo | Lexus collection integrates Lexus-inspired design elements, including curated color palettes, carbon fiber inlays, and rubber accents, with Revo’s NASA-based lens technology.
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Jan 24, 2025 | 
mediapost.com | Phyllis Fine
No official Super Bowl ad? No problem. Toyota is parlaying its longstanding support of Historically Black Colleges and Universities (HBCUs), and more recent (since 2023) official sponsorship of the NFL, into a marketing strategy. The automaker doesn’t advertise during every Super Bowl telecast -- it recently sat out 2023, for example – and “this year’s timing did not align for our brand,” a Toyota spokesperson told Marketing Daily.
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Jan 22, 2025 | 
mediapost.com | Phyllis Fine
In its 15th year as a presenting sponsor at the Sundance Film Festival, Acura will run special events and venues -- with a focus on industry diversity -- help present two films, and transport festival-goers around Park City, Utah in an electric vehicle. That car is the new all-electric Acura ZDX, which will take its place as an official vehicle of the festival and arrive at dealerships early this year.
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Jan 21, 2025 | 
mediapost.com | Phyllis Fine
Used-car sales app Carvana is premiering a commercial featuring Kristen Bell and Dax Shepard, the actor couple who have been starring in the company’s spots since 2023. “Which color makes my shoulders look wider?” asks Shepherd, showing Bell the same car in two different hues. “The blue one?” she answers, a bit tentatively. “Cerulean!” he says definitively. The focus is on Carvana’s convenience and ease of use and the couple’s relationship.
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Oct 3, 2024 | 
mediapost.com | Phyllis Fine
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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Oct 2, 2024 | 
mediapost.com | Phyllis Fine
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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Oct 2, 2024 | 
mediapost.com | Phyllis Fine
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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Aug 17, 2023 | 
mediapost.com | Phyllis Fine
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
