Pierre DeBois

4 days ago | cmswire.com | Pierre DeBois

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights. Smarter forecasting. Predictive analytics transforms historical marketing data into forecasts that guide campaign, budget and engagement decisions. Core model knowledge. Understanding model types helps marketers tailor their strategy to drive measurable outcomes. Tool-based execution.

1 week ago | zimanaanalytics.medium.com | Pierre DeBois

There are a number of packages for inserting data from spreadsheets and large files. Yet another has been launched, ready to streamline data management. The new package Bulkreadr features a few key functions that streamline reading data into dataframes and adjusting data when necessary. There are a few functions for reading files into R. There is a function called read_excel_files_from_dir() that can read Excel files from a directory path.

2 weeks ago | flipboard.com | Pierre DeBois

2 hours agoSome things just fit: peanut butter and jelly, coffee and mornings, pizza and movie nights. The same idea applies to side hustles. When you pair the right ones together, you can create something that feels easier, makes more sense, and pays off faster. Today, more people are picking up multiple gigs …

2 weeks ago | cmswire.com | Pierre DeBois

Vector databases aren’t just for engineers — they’re a strategic differentiator for modern marketing leaders. AI-native content discovery. Vector search enables semantic understanding, going far beyond keywords to find meaning in customer queries and media assets. Faster, fresher insights with RAG. Retrieval Augmented Generation (RAG) lets CMOs deliver real-time, accurate responses without retraining AI models. Strategic database integration.

3 weeks ago | vktr.com | Pierre DeBois

Explore the new rules of AI search and how marketers can stay visible in an evolving SERP landscape. The Gist AI has changed the rules of SEO. Traditional keyword-based approaches must evolve to match AI’s prioritization of context, quality, and user intent. Enter AISO: AI Search Optimization. Marketers must optimize for how AI summarizes and ranks content across evolving SERPs and conversational experiences. New playbook required.