Pierre DeBois

Norwich

Founder and CEO, Zimana and Contributor at CMSWire

#analytics #marketing #datascience #rstats services #smallbiz contributor @InformationWeek @ITProToday @CMSWire @smallbiztrends #BlackLivesMatter #BlackInData

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Articles

What is New in LMStudio? How to Control Multiple GPUs for AI Models

2 days ago | zimanaanalytics.medium.com | Pierre DeBois

When I last explained about LMStudio, the hosting platform for local AI development, I noted how developers can create AI models using smaller LLMs, called small language models. Many of the LMStudio display model size parameters, which you use to select a model.
SEO vs. AISO: What AI Search Optimization Means for Brand Strategy

2 days ago | cmswire.com | Pierre DeBois

Explore the new rules of AI search and how marketers can stay visible in an evolving SERP landscape. AI has changed the rules of SEO. Traditional keyword-based approaches must evolve to match AI’s prioritization of context, quality, and user intent. Enter AISO: AI Search Optimization. Marketers must optimize for how AI summarizes and ranks content across evolving SERPs and conversational experiences. New playbook required.
How AI-Powered Customer Journey Analytics Drive Operational Change

1 week ago | cmswire.com | Pierre DeBois

Unify touchpoints, deploy predictive models and create insight-to-action loops that actually scale. Personalization through AI. Artificial intelligence helps marketers connect fragmented touchpoints into coherent journeys. Faster insight-to-action. AI reduces the time it takes to go from raw data to real-time decision-making. New visibility into journeys. AI-driven pattern recognition and prediction replace outdated dashboards.
The Strategic Advantage of Real-Time Customer Experience Analytics

2 weeks ago | cmswire.com | Pierre DeBois

It’s time to move beyond vanity metrics. Discover how AI turns customer data into performance-ready action. AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI, businesses can make faster, more informed decisions that directly improve CX and drive KPIs. AI for data storytelling.
Understanding Data Categorization: Binning vs. Slicing

3 weeks ago | zimanaanalytics.medium.com | Pierre DeBois

Data — be it in R, SQL, or Python — are always categorized. Understanding binning and slicing can lead to better choices for planning data models. Here’s how. Pierre DeBois·Follow5 min read·--The world is awash in data, and many times we have to categorize that data before it is applied to a data model to perform an advanced calculation. The starting point for a good categorization strategy is to identify what data should be binned and what data should be sliced.
Can DeepSeek Outthink ChatGPT? What Marketers Should Know

3 weeks ago | vktr.com | Pierre DeBois

The latest AI platform on the block breaks down its logic for you—perfect for campaign clarity and team trust. Just don’t overlook the privacy fine print. The Gist AI efficiency at startup speed. DeepSeek enters the GenAI space with a model that’s fast, affordable, and tailored for transparency and reasoning. Marketing implications abound. From token efficiency to cost-effective APIs, DeepSeek promises scale and trust for AI-powered marketing strategies. Security concerns remain.
Can DeepSeek Outthink ChatGPT? What Marketers Should Know

3 weeks ago | cmswire.com | Pierre DeBois

The latest AI platform on the block breaks down its logic for you—perfect for campaign clarity and team trust. Just don’t overlook the privacy fine print. AI efficiency at startup speed. DeepSeek enters the GenAI space with a model that’s fast, affordable, and tailored for transparency and reasoning. Marketing implications abound. From token efficiency to cost-effective APIs, DeepSeek promises scale and trust for AI-powered marketing strategies. Security concerns remain.
Customer Journey Mapping Meets Its Match: AI

4 weeks ago | vktr.com | Pierre DeBois

Learn how marketers are using AI to gain a holistic view of the customer experience—without losing sight of individual touchpoints. The Gist AI clears the fog of fragmented customer journeys. Artificial intelligence is reshaping marketing analytics by turning siloed data into unified customer journey insights. From personalization to prediction, AI touches every journey point.
Customer Journey Mapping Meets Its Match: AI

1 month ago | cmswire.com | Pierre DeBois

Learn how marketers are using AI to gain a holistic view of the customer experience—without losing sight of individual touchpoints. AI clears the fog of fragmented customer journeys. Artificial intelligence is reshaping marketing analytics by turning siloed data into unified customer journey insights. From personalization to prediction, AI touches every journey point.
What's Changed for Marketing Analytics?

1 month ago | vktr.com | Pierre DeBois

BYO-AI is transforming how marketers approach data analysis, streamlining workflows and reducing friction. The Gist AI in marketing analytics is moving beyond hype. Marketers are identifying practical applications of AI, especially in data analysis. BYO-AI streamlines workflows. Custom AI assistants help marketing teams work with familiar tools, improving efficiency. RAG is reshaping analytics. Retrieval-augmented generation enhances AI's ability to provide context-rich, industry-specific insights.