CMSWire

CMSWire.com is a well-known online magazine created by Simpler Media Group, Inc. We provide daily updates to keep you informed about topics such as Customer Experience Management, Digital Marketing, Social Business, and Enterprise Information Management.

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Press Ganey Forsta and InMoment Merge for Global Experience Insights

1 day ago | cmswire.com | Dom Nicastro

The combined firm will serve over 46,000 clients with AI-powered listening tools, analytics and multi-industry CX expertise. Press Ganey Forsta acquires InMoment to expand CX and analytics capabilities. The deal combines two providers of customer and employee experience to offer advanced omni-channel listening and insight tools. Combined company to serve 43,000+ clients across industries.
Top Insights Into CMSWire's 2025 State of Digital Customer Experience

2 days ago | cmswire.com | Dom Nicastro

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer data management. Maximizing AI with minimal spend. Organizations are stretching budgets by upskilling teams and unlocking existing AI features in their current martech stack. AI shows up in content and chatbots. Generative AI is proving most useful in marketing content creation and customer-facing self-service chatbots. Personalization success hinges on maturity.
How to Forecast Success With Data

3 days ago | cmswire.com | Pierre DeBois

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights. Smarter forecasting. Predictive analytics transforms historical marketing data into forecasts that guide campaign, budget and engagement decisions. Core model knowledge. Understanding model types helps marketers tailor their strategy to drive measurable outcomes. Tool-based execution.
Figma Expands Beyond Design with AI Tool for Web App Creation

1 week ago | cmswire.com | Dom Nicastro

Users can now use prompts and existing Figma files to generate working UI, publish sites and iterate with their teams. Figma debuts AI-powered prototyping tool in open beta. Figma Make allows users to turn designs, prompts and images into functional prototypes, apps, and UI experiences. Design meets development through natural language conversation. Teams can chat with the AI, attach Figma components, and iterate in real time—without writing code.
Optimizely Enhances Opal With Embedded Agent Workflows Across Its DXP

1 week ago | cmswire.com | Dom Nicastro

The company says its redesigned Opal platform supports specialized AI agents and advanced workflows to automate content creation and experimentation tasks. Optimizely evolves Opal into an agentic AI command center. The redesigned interface and embedded AI workflows aim to transform marketing operations with intelligent, purpose-built agents. Specialized agents and workflows unlock scalable automation.
What Marketing Looks Like When Your Product Is a Gold Medal

1 week ago | cmswire.com | Dom Nicastro

From video storytelling to mobile dashboards, USA Swimming’s marketing team connects Olympians to 8-year-old beginners. Dual mission, dual experience. USA Swimming balances Olympic-level athlete support with grassroots swim club engagement, tailoring digital strategies for both audiences. “Goggles On” unites the swim journey. Their flagship campaign connects elite swimmers to beginners through a universal symbol—putting on goggles—resonating across video, social, and web.
Agentic AI in CX Gets $1B Backing With Parloa’s Latest Raise

1 week ago | cmswire.com | Dom Nicastro

Backed by $120M in funding, Parloa’s Agentic AI platform joins the billion-dollar CX club. Parloa achieves unicorn status with $120M Series C funding. The Berlin-based AI customer experience platform reaches a $1 billion valuation, signaling investor confidence in AI-driven CX solutions. Parloa joins the ranks of billion-dollar CX vendors. Other notable companies in this space include NICE Ltd. and Five9.
Martech Madness, 15,000 Logos Later

1 week ago | cmswire.com | Dom Nicastro

Legacy exits, AI-native surges and global power shifts define the state of martech in 2025. Consolidation is real. In 2024, over 1,200 martech tools disappeared — mostly pre-AI solutions unable to keep pace with market expectations. AI-native tools dominate. 77% of new tools were AI-native, creating a new wave of instant software, agents and citizen-built solutions. Global innovation is surging.
Webflow Cloud Debuts, Making Full-Stack Development Native to the Platform

1 week ago | cmswire.com | Dom Nicastro

Webflow introduces Webflow Cloud, enabling developers to deploy full-stack apps natively on the platform—plus, GSAP becomes free for all users. Webflow launches Webflow Cloud for full-stack app hosting. The new platform enables developers to deploy full-stack applications directly within Webflow, supporting frameworks like Next.js and Astro. GSAP becomes entirely free for all users.
Omnichannel Contact Center Strategies for the Modern Enterprise

1 week ago | cmswire.com | Scott Clark

Customers expect continuity—your contact center should too. Here's what makes omnichannel essential for modern customer experience. Omnichannel contact centers unify experiences. They integrate voice, chat, SMS, email and social to deliver seamless, personalized customer journeys. Consistency drives customer satisfaction. Unified data and interfaces empower agents with full context, reducing frustration and improving support quality. AI enhances omnichannel performance.