CMSWire

1 day ago | cmswire.com | Dom Nicastro

One tech leader says it’s broken. Others say it’s evolving. Here’s what the MACH debate means for your composability strategy. CHICAGO — We head to the Windy City this week to get the scoop on MACH — or the approach to managing digital technology stacks through microservices, APIs, cloud-native, headless and composable architectures and philosophies.

2 days ago | cmswire.com | Pierre DeBois

Explore the new rules of AI search and how marketers can stay visible in an evolving SERP landscape. AI has changed the rules of SEO. Traditional keyword-based approaches must evolve to match AI’s prioritization of context, quality, and user intent. Enter AISO: AI Search Optimization. Marketers must optimize for how AI summarizes and ranks content across evolving SERPs and conversational experiences. New playbook required.

1 week ago | cmswire.com | Pierre DeBois

Unify touchpoints, deploy predictive models and create insight-to-action loops that actually scale. Personalization through AI. Artificial intelligence helps marketers connect fragmented touchpoints into coherent journeys. Faster insight-to-action. AI reduces the time it takes to go from raw data to real-time decision-making. New visibility into journeys. AI-driven pattern recognition and prediction replace outdated dashboards.

1 week ago | cmswire.com | Dom Nicastro

Simmons Bank’s CX leader shares real stories from the frontlines. Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates allowed. Every channel matters. Simmons Bank meets customers where they are—whether it’s a mobile app, drive-thru, or coffee-fueled branch visit. Associates are CX leaders. Bearden’s team treats every frontline worker as a leader shaping the customer experience, not just a policy follower.

1 week ago | cmswire.com | Dom Nicastro

From self-service wins to contact center agent playbooks, here’s how CX leaders can ride the tariffs wave. Transparency is your superpower. Proactive communication builds trust during unpredictable economic shifts. Contact centers are the calm in the storm. Agent readiness and real-time insights can turn panicked calls into loyalty-building moments. Customer journey stress test. Tariffs may disrupt supply chains and pricing—CX leaders must reassess touchpoints and messaging now.