Pola Lem

United Kingdom

Reporter @TimesHigherEd. Plain digestives are the best digestives Previously @ResearchEurope, @NASAEarth, @columbiajourn

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Articles

Flora’s Smoked Garlic line takes flavoured butters into the mainstream

Sep 4, 2024 | thegrocer.co.uk | Pola Lem

Spread the word: the vegan answer to posh butter has arrived. Upfield has , in a claimed “industry first”. The new variant (rsp: £1.75/125g) will launch into 250 Sainsbury’s stores from 29 September. The brand is keen to tap British fondness for the pungent bulb. “We know the UK loves garlic in their food,” notes Ian Hepburn, UK marketing director at Upfield.
Why Lidl’s breakfast challenge to Greggs is a smart move

Aug 21, 2024 | thegrocer.co.uk | Pola Lem

The early bird famously catches the worm. In the case of breakfast, that early bird is Greggs. This spring, the bakery chain overtook McDonald’s as leader in food-to-go breakfast, gobbling up 19.6% of market share. So it makes sense that Greggs is the target of Lidl’s latest print advertising campaign, which aims to secure a bigger bite of the breakfast market. Here, Lidl is hitting Greggs where it really hurts: on price.
Why Lidl’s breakfast challenge to Greggs is a smart move

Aug 21, 2024 | thegrocer.co.uk | Pola Lem

The early bird famously catches the worm. In the case of breakfast, that early bird is Greggs. This spring, the bakery chain overtook McDonald’s as leader in food-to-go breakfast, gobbling up 19.6% of market share. So it makes sense that Greggs is the target of Lidl’s latest print advertising campaign, which aims to secure a bigger bite of the breakfast market. Here, Lidl is hitting Greggs where it really hurts: on price.
A slice for everyone: pizza trends 2024

Aug 20, 2024 | thegrocer.co.uk | Pola Lem

A slice for everyone: pizza trends 2024 By Pola Lem2024-08-20T12:53:00 Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
Pizza trends 2024: A slice for everyone

Aug 20, 2024 | thegrocer.co.uk | Pola Lem

Pizza trends 2024: A slice for everyone By Pola Lem2024-08-20T12:53:00 Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
UPF tax may have consumer support, but it’s riddled with pitfalls

Aug 13, 2024 | thegrocer.co.uk | Pola Lem

Taxes are rarely a popular move. Except when it comes to obesity, it seems. The majority of Brits want the government to tax companies that make either ’junk’ or ultra-processed foods (UPFs), according to an Ipsos survey for The Health Foundation released this week. An overwhelming 58% would like to see taxes on foods high in salt and sugar, with the proceeds going to tackle obesity.
Could buckwheat be the next ancient grain to break into the mainstream?

Aug 1, 2024 | thegrocer.co.uk | Pola Lem

The hard, brown, pebble-sized kernels don’t look like much. But when cooked, they offer a nutty fragrance and an equally appealing taste. This is buckwheat, beloved in eastern Europe. Last December, Whole Foods Market predicted it would would be this year’s grain trend. Since then, buckwheat has appeared in a slew of media articles, including The Boston Globe claiming this June that the sustainable and nutritious seed was “having its moment”.
Liquid Death and Düng mark era of shock value in brand naming

Jul 16, 2024 | thegrocer.co.uk | Pola Lem

From Liquid Death to Düng, today’s challenger brands are defying conventional naming conventions. And while not without risk, the rewards can be greatAnyone fancy a nice, big mouthful of Düng? It’s not the most obvious name for a snack bar range, but one thing it’s certainly not is boring. But it’s not even that unusual these days.
Infant & childcare trends 2024: growing baby

Jul 16, 2024 | thegrocer.co.uk | Pola Lem

Infant & childcare trends 2024: growing baby By Pola Lem2024-07-16T09:58:00 As concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales?
The Dairymen 2024: 21 September

Jul 15, 2024 | thegrocer.co.uk | Megan Tatum |Patrick McGuigan |Pola Lem |Harry Holmes

After years of turmoil, the outlook in the dairy industry has changed over the past 12 months to one of confidence. This has been demonstrated by a series of large, strategic investments and acquisitions. So, what’s sparked this confidence – and how is it reshaping the industry? Which businesses have been pivotal in reshaping the sector? And how? Which sectors are changing most? How different is dairy looking now? What did it look like before? Crucially, how resilient is it now?