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4 days ago | 
livemint.com | Pratishtha Bagai |Gaurav Laghate
Despite Meta’s clear policies restricting the use of licensed music to non-commercial posts, influencers routinely embed trending tracks into branded Reels, often to game the algorithm and boost reach. But music companies have had enough. “Yes, it is unlawful for influencers to use published songs in promotional or sponsored posts on social media without proper clearance," said Viral Jani, chief revenue officer at Universal Music Group India and South Asia.
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4 days ago | 
htsyndication.com | Pratishtha Bagai |Gaurav Laghate
New Delhi, May 11 -- A reckoning may be coming for India's booming influencer economy as music labels crack down on the rampant and unauthorised use of copyrighted music on platforms such as Instagram. The warning: stop using chartbusters for brand-sponsored content without proper licenses or face takedowns, legal action, and hefty fines.
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2 weeks ago | 
htsyndication.com | Pratishtha Bagai |Neha Joshi
New Delhi, April 29 -- Health and financial influencers do not need professional qualifications to share generic information about financial or health products and services, the advertising regulator said on Monday.
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2 weeks ago | 
livemint.com | Madhurima Nandy |Pratishtha Bagai
Real estate companies are associating with celebrities who have wide appeal, strong social media presence and can double as influencers for the brands and their luxury projects. Multiple developers have onboarded Bollywood A-listers this year: Elan Group-Shah Rukh Khan, Runwal Realty-Sonam Kapoor, Casagrand-Hrithik Roshan, JP Infra Mumbai-Kareena Kapoor Khan, among others.
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3 weeks ago | 
htsyndication.com | Madhurima Nandy |Pratishtha Bagai
Bengaluru/Mumbai, April 24 -- Property developers in India are signing up top Bollywood stars such as Shah Rukh Khan and Kareena Kapoor Khan for hefty endorsement fees, as they seek to carve a distinct brand identity and attract affluent customers in a highly competitive market. Real estate companies are associating with celebrities who have wide appeal, strong social media presence and can double as influencers for the brands and their luxury projects.
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1 month ago | 
livemint.com | Pratishtha Bagai |Neil Borate
Markets Summary Amfi is supposed to regulate mutual fund distributors (MFDs). If it falls short, Sebi's surveillance systems will take care of it, says new Sebi chief, Tuhin Kanta Pandey. This is a Mint Premium article gifted to you. Subscribe to enjoy similar stories.
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1 month ago | 
htsyndication.com | Suneera Tandon |Pratishtha Bagai
New Delhi, March 27 -- One number captures the explosion of India's creator economy and its ability to shape consumer behaviour: 8,000. It's the count of social media influencers Hindustan Unilever Ltd. engaged with in the ongoing fiscal. This roster, according to the company, has swollen more than tenfold from 700 in a single year.
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1 month ago | 
livemint.com | Suneera Tandon |Pratishtha Bagai
One number captures the explosion of India’s creator economy and its ability to shape consumer behaviour: 8,000. It's the count of social media influencers Hindustan Unilever Ltd. engaged with in the ongoing fiscal. This roster, according to the company, has swollen more than tenfold from 700 in a single year.
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2 months ago | 
htsyndication.com | Pratishtha Bagai |Neha Joshi
New Delhi, March 14 -- India's judiciary is grappling with the unintended consequences of live-streamed court cases as short, often out-of-context, clips go viral on social media, fuelling misinformation. And that has reignited the debate whether the proceedings should be shared live online at all. Supreme Court judge Justice B.R. Gavai, slated to become the next Chief Justice of India, has voiced serious reservations, highlighting the potential to undermine the integrity of judicial processes.
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Feb 12, 2025 | 
htsyndication.com | Devina Sengupta |Pratishtha Bagai
New Delhi, Feb. 13 -- After a tough placement season in 2024, India's leading business schools have said in conversations with Mint that placements are looking sunnier this year. This, even as geopolitical shifts are clearly stamping their mark on the placements, with some recruiters even asking global business environment-related questions of candidates.
