Pree Rao

Nov 23, 2024 | chiefmarketer.com | Pree Rao |Martha Williams |Kaylee Hultgren

There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and the business—is increasingly important to future growth. However, it’s becoming  more common for Heads of Marketing to sit below the C-suite, leaving them demoted from the decision-making table and often detached from enterprise strategy. This directly puts growth at risk.