Preetha Pulusani

Nov 11, 2024 | cutimes.com | Mark Arnold |Natasha Chilingerian |Preetha Pulusani

Stand out in a crowded marketplace by building a strong, recognizable credit union brand. Credit/AdobeStock Building a strong, recognizable brand for your credit union isn’t just a matter of having the right logo or tagline. A brand is the heart and soul of your institution, shaping how members and potential members perceive your organization. When done right, your brand can foster loyalty and trust. But when mismanaged, it can make your credit union forgettable or even unappealing.

Feb 28, 2024 | fintecbuzz.com | Preetha Pulusani

Marketing in the digital age has evolved significantly over the years, with the transition to digital being driven by many cultural, technological, and societal changes. It is no longer just a means of enhancing customer relationships effectively, but also the primary approach to building new bonds with desired audiences.

Feb 22, 2024 | cubroadcast.com | Preetha Pulusani |Mike Lawson

By Preetha Pulusani, CEO of DeepTargetAlthough “analog” marketing methods have traditionally been a way of reaching various audiences, the advent of digital has revolutionized the financial services industry, changing the way credit unions communicate with their members. Driven by a combination of cultural, technological, and societal changes, digital has become a leading medium of enhancing member relationships and building new bonds with desired audiences. ​So, what does that really mean?

Feb 16, 2024 | bankdirector.com | Preetha Pulusani

When banks do not invest adequately in finding ways to foster meaningful digital communication with their accountholders, the costs can be extremely high. Consider the challenges faced by Jane, a fictional 35-year-old single mother and nurse at a local hospital whose primary financial relationship is with a local bank.

Aug 23, 2023 | bankdirector.com | Preetha Pulusani

Institutions are seeking a multitude of means to stimulate their growth. Growth is mission-critical for banks but can be difficult to achieve due to various factors. A successful growth goal and outcome needs a systematic approach toward execution. Banks can achieve growth by driving toward metrics that are broken into components across the institution.