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Nov 12, 2024 | 
cutimes.com | Natasha Chilingerian |Mark Arnold
Sandia Laboratory FCU is now Sunward and Baltimore County Employees FCU will become Peake FCU. Sunward's new logo. (Credit/gosunward.org) Long acronyms representing Select Employer Groups are out and inspiring single-word names are in, at least according to two credit unions that recently announced they renamed themselves.
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Nov 11, 2024 | 
cutimes.com | Mark Arnold |Natasha Chilingerian |Preetha Pulusani
Stand out in a crowded marketplace by building a strong, recognizable credit union brand. Credit/AdobeStock Building a strong, recognizable brand for your credit union isn’t just a matter of having the right logo or tagline. A brand is the heart and soul of your institution, shaping how members and potential members perceive your organization. When done right, your brand can foster loyalty and trust. But when mismanaged, it can make your credit union forgettable or even unappealing.
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Sep 16, 2024 | 
cutimes.com | Ann Davidson |Deedee Myers |Mark Arnold |Pam Cohen
The adoption of chip technology has significantly shifted the responsibility for fraud liability. Credit/Shutterstock The implementation of chip technology in payment cards has significantly transformed the landscape of fraud prevention. In October 2014, a significant shift occurred in chargeback rules, transferring fraud liability to the weakest link at the point of sale (POS). This shift mandated that any entity not equipped with chip-enabled technology would bear the fraud liability.
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Sep 13, 2024 | 
cutimes.com | Deedee Myers |Mark Arnold |Pam Cohen |Tracy Moore
As the most important act a board of directors will take, give CEO selection the time and process your members deserve. Credit/Adobe Stock With a continued wave of industry leaders retiring, now is the time to ensure your credit union takes a strategic approach to succession planning. There is a wide range of approaches to this critically important process.
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Sep 11, 2024 | 
cutimes.com | Mark Arnold |Pam Cohen |Tracy Moore |Heman Daswani
Credit/AdobeStock When you think of brands that create a following of obsessed customers, maybe you think of In-N-Out Burger, Apple or Amazon. It's not a coincidence.
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Jun 10, 2024 | 
cutimes.com | Mark Arnold |Natasha Chilingerian
Credit/Shutterstock Even though credit unions are not-for-profit, we still need to make money. Yet for too many of us, our website is actually losing us money. It's not driving new members, new loans or new deposits. Your growth may be slow because your website (which includes mobile and digital) is slow. November 07, 2024 - Orlando This event shines a spotlight on the individuals, teams, projects and organizations that are changing the financial industry.
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May 31, 2024 | 
mdpi.com | Caroline Warren |Sharon Brookes |Mark Arnold |Richard Irvine
All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.
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May 24, 2024 | 
cutimes.com | Natasha Chilingerian |Mark Arnold
The store's last owner, 102-year-old Gilbert Awong, visits the HFS FCU location that now bears his family name. Gilbert Awong is pictured in front of the HFS FCU branch that honors his family store. (Credit/HFS FCU) HFS Federal Credit Union recently hung a new sign at its branch in Honoka'a, Hawaii, located on the state's Big Island, in honor of what was once housed there – the historic, family-owned Awong Brothers Store.
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May 23, 2024 | 
cutimes.com | Natasha Chilingerian |Mark Arnold
New Hampshire's Northeast CU rebrands as Lighthouse CU and Greensboro Municipal FCU is now Revity FCU. Credit/Shutterstock Two credit unions in the Eastern U.S. announced name changes this past week – the $1.9 billion Northeast Credit Union in Portsmouth, N.H., will become Lighthouse Credit Union this summer, while Greensboro Municipal Federal Credit Union ($17.5 million, Greensboro, N.C.) has already rebranded to Revity Federal Credit Union.
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May 13, 2024 | 
cutimes.com | Mark Arnold |Natasha Chilingerian
Loan growth doesn't happen by osmosis – it takes intentionality. And it often takes marketing. Credit/Shutterstock While credit unions are certainly facing ALM challenges when it comes to deposits, the reality is we grow income by growing loans. But loan growth doesn't happen by osmosis. It takes intentionality. And it often takes marketing. Consulting Magazine recognizes leaders in technology across three categories Leadership, Client Service and Innovation.
