Rachel Arthur

1 week ago | beveragedaily.com | Augustus Bambridge-Sutton |Rachel Arthur |Nicholas Robinson

Having non-alcoholic beer on-tap has its advantages, or so Heineken says. The number one advantage is it allows consumers to have a more authentic experience when having a pint. With the stigma surrounding non-alcoholic drinking still present in some circumstances, it also means that the consumer can blend in more easily, a pint of beer looking more or less the same whether it’s alcoholic or not.

1 week ago | beveragedaily.com | Rachel Arthur

Our weekly round-up of NPD is here to help you find the white spaces in the category and follow the top trends in flavor, formats and functionality. Take a look at the latest in beverage innovation to be inspired... AriZona Hard expands with premium vodka lineAriZona Beverages is launching AriZona Hard with Vodka: its entry into the spirits category. The new line fuses cold-brewed tea with premium, six times distilled vodka.

2 weeks ago | beveragedaily.com | Rachel Arthur

Saccharin, an artificial sweetener developed in the 19th century, is still found in drinks and food products today. In the US, the FDA has regulated its use since the 1970s and the federal agency continues to approve its use under certain conditions, including in processed foods and as a sugar substitute. In the EU, the ingredient is also deemed safe for human consumption, with EFSA having increased the acceptable daily intake level from 5mg per kilogram of body weight to 9mg in 2024.

2 weeks ago | beveragedaily.com | Rachel Arthur |Augustus Bambridge-Sutton

Most food and beverages are regulated by the Food and Drug Administration (FDA). But alcohol is different. Labels are primarily regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB). While alcohol does not need to follow the FDA’s requirement to carry a Nutrition Facts panel, the TTB’s proposals would see alcohol labeling come closer to non-alcoholic beverages. The TTB’s proposals – published on January 17 – were initially open to public comment for 90 days.

2 weeks ago | beveragedaily.com | Rachel Arthur

Better-for-you energy drinks are shaking up the category: and come with an opportunity to broaden the market away from the typical, masculine image to one that appeals to women. But how can brands ensure they’re appealing to women – and tapping into a new opportunity? Celsius boasts 50% female fansTapping into the female market is something that’s happened very naturally for better-for-you energy drink brand Celsius. In fact, women now make up some 50% of its consumers. So how has it done this?