Rachel Arthur

1 week ago | beveragedaily.com | Rachel Arthur

For decades, the energy drink category was defined by the likes of Monster and Red Bull. Today, entrepreneurial brands are challenging the big guys: responding to consumer demand with cleaner ingredients and healthier vibes... yet still delivering that much-needed boost of energy to power consumers through their busy days. Known also as ‘clean energy’ or ‘natural energy’, the goal of these brands is clear: redefine the energy category as we know it. What is a better-for-you energy drink?

1 week ago | foodnavigator-usa.com | Rachel Arthur

The last few weeks have seen a flurry in investments as beverage giants eye up opportunities for the future: setting up capabilities and capacity for years to come. From production lines and manufacturing upgrades to the R&D labs that will define future products, here are some of the investments beverage companies are making. Heineken brews the future of beer with new R&D facilityHeineken has opened a new €45m global R&D facility in the Netherlands.

1 week ago | beveragedaily.com | Rachel Arthur

Founded in 2021, Zoa Energy has found its place on shelves with bold colorful cans and unique electrolyte, green tea and green coffee bean formula. Already available at more than 25,000 retail locations and more than 86,000 points of distribution across North America, the brand will now benefit from the might and muscle of Molson Coors’ know-how in the beverage space. What’s special about the brand?

1 week ago | beveragedaily.com | Rachel Arthur

The last few weeks have seen a flurry in investments as beverage giants eye up opportunities for the future: setting up capabilities and capacity for years to come. From production lines and manufacturing upgrades to the R&D labs that will define future products, here are some of the investments beverage companies are making. Heineken brews the future of beer with new R&D facilityHeineken has opened a new €45m global R&D facility in the Netherlands.

1 week ago | beveragedaily.com | Rachel Arthur

Keep up to date with the latest in beverage NPD with our weekly round-up, which spans both the alcohol and non-alcoholic categories. Every week we bring you what’s new on shelf: helping keep you on the ball with the latest trends and innovations. Slice Cherry ColaSlice Soda is launching its latest flavor, Cherry Cola, at Sprouts stores across the US. The drink is described as ‘the full-flavored cherry soda you loved as a kid, now made with grown-up benefits’.