Rachel Arthur

Paris

Editor at BeverageDaily

Journalist on https://t.co/XiDSln6Uiu, writing about all things beverage. Contact me at [email protected]

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Articles

New beverage launches: Lavazza, Jack Daniel’s and more

6 days ago | beveragedaily.com | Rachel Arthur

Innovation moves fast in the beverage industry. Keeping up to speed with the latest creations is crucial to staying aware, agile and competitive in the sector. Some beverage innovators are riding the wave of today’s top consumer trends: others are looking ahead and are setting themselves up to be ready for the next big trends. Learning about the newest ingredients, launches and regulations that impact both alcoholic and non-alcoholic beverages shows how the industry is evolving.
Who tops the list of the world’s most valuable beer brands?

1 week ago | foodnavigator-latam.com | Rachel Arthur

Kantar’s BrandZ 2025 Most Valuable Global Brands report, released this week, lists the top 10 beer brands in the world. The BrandZ report is published annually (celebrating its 20th anniversary this year) and ranks the world’s top brands across categories: based on a methodology which combines consumer perceptions with financial data and presents a holistic view of a brand’s value as a corporate asset. So who comes out on top?
Wake up and smell the (decaffeinated) coffee: Could the ritual behind coffee could be as important as the caffeine?

1 week ago | beveragedaily.com | Rachel Arthur

Why does coffee wake us up? Is it because of the caffeine… or could it be that our brains are tricked by our expectations? A group of scientists, led by Mateja Lesar of the Faculty of Information Studies in Novo Mesto, Slovenia, recruited 20 habitual coffee drinkers who received either caffeinated or decaffeinated coffee (as a placebo) in a double-blind, randomized fashion. The two drinks were identical, save for the presence of caffeine.
Who tops the list of the world’s most valuable beer brands?

1 week ago | beveragedaily.com | Rachel Arthur

Kantar’s BrandZ 2025 Most Valuable Global Brands report, released this week, lists the top 10 beer brands in the world. The BrandZ report is published annually (celebrating its 20th anniversary this year) and ranks the world’s top brands across categories: based on a methodology which combines consumer perceptions with financial data and presents a holistic view of a brand’s value as a corporate asset. So who comes out on top?
New beverage launches: Bubly, J2O and more

1 week ago | beveragedaily.com | Rachel Arthur

Innovation in the beverage industry moves fast. Brands, manufacturers, marketers and R&D experts need to stay on top of today’s innovations, developments and latest launches. In a competitive and changing sector, staying up-to-date with the latest trends is crucial. Our weekly round-up of beverage NPD is here to inspire and enthuse, highlighting ideas from around the globe.
Gut health: The next battlefield in the soda wars?

2 weeks ago | beveragedaily.com | Rachel Arthur

This week, PepsiCo announced it has completed its high-profile acquisition of Poppi: maneuvering the soda giant further into the functional beverage space. With the paperwork done, PepsiCo will move fast to start scaling Poppi’s momentum and unlock new growth opportunities offered by PepsiCo’s might and muscle. Coca-Cola, meanwhile, is taking a different approach and launching its own functional beverage competitor, Simply Pop.
Tips for responsible alcohol marketing, sampling and promotions this summer

2 weeks ago | beveragedaily.com | Rachel Arthur

Sampling is a great way to get ‘sips to lips’: encouraging consumers to try out a new drink or brand that they haven’t yet purchased; or introduce them to something entirely new. Meanwhile, promotions are popular with consumers as they offer an extra incentive to buy a particular drink and brand. The Portman Group, the alcohol industry’s self-regulator in the UK, wants to help brands deliver responsible sampling and promotional activities.
‘Brew it fair’: Fairtrade Foundation calls for action for fairer tea

2 weeks ago | beveragedaily.com | Rachel Arthur

Brits love tea. It’s an everyday staple, with 100 million cups of tea drunk in the UK every day. But many don’t think further than the brew in front of them. In reality, it’s a complex supply chain of businesses that get a cup of tea to the table: from the growers to the brands and finally to the tea drinkers themselves. And Fairtrade says not enough of that money is going back to the farmers.
How to build a beverage brand: Just Ice Tea’s Seth Goldman on being an ‘activist entrepreneur’ in RTD tea

2 weeks ago | beveragedaily.com | Rachel Arthur

The story is one of rising from the ashes. Seth Goldman founded Honest Tea in the 90s; sold it to Coca-Cola, then saw the brand ditched by the beverage giant during a pandemic reshuffle. But rather than lament a decision he had no control over, Goldman saw this as a ‘call to action’ to re-enter the RTD space with an Honest Tea 2.0 that’s fine-tuned to the needs of today’s consumers.
New beverage launches: Innovations in RTD tea and coffee

2 weeks ago | beveragedaily.com | Rachel Arthur

Younger generations are turning their backs on hot drinks and instead looking to cold creations. The global RTD tea and coffee market was estimated at a cool $103bn in 2022, with a CAGR of 6.2% projected from 2023 to 2030. On-the-go consumption is helping drive growth, but consumers are equally keen to hear about at-home options. And as ever, they’re eager to explore new ideas and innovations. Here’s some of the latest launches in the RTD tea and coffee space.