Rachel Brown
Editor-in-Chief at Beauty Independent
Editor in Chief, Beauty Independent
Articles
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1 week ago |
beautyindependent.com | Rachel Brown
One of the first steps to a consumer packaged goods brand nailing down investment is getting the brand’s goods to a person who invests. That’s FirstLook’s entire proposition. Launched by CPG investor Brian Folmer, the Cleveland-based company sends monthly subscription boxes with five products from CPG brands to investors. Since its start in 2019, FirstLook has shipped 2,109 boxes featuring 396 brands, including Homecourt, 4AM, Curie, Cadence and Aavrani.
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1 week ago |
beautyindependent.com | Rachel Brown
President Donald Trump’s immigration, tariff and foreign policies have spiked Americans’ anxiety about traveling abroad, and cooled visits from travelers abroad into the United States. They’re not the only ones. Businesses are changing their views on journeying to international markets.
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1 week ago |
beautyindependent.com | Rachel Brown
Some of the most eye-popping nuggets from the lawsuit filed on March 4 by former Thirteen Lune investors Relevance Ventures and Beauty Generations Fund against Thirteen Lune co-founder Nyakio Grieco, new ownership SNR Capital and others involve Grieco’s spending on the company’s American Express card between June and July 2024, including $13,000 in cellulite treatments at DMH Aesthetics, $8,700 in Amazon shopping and streaming, and over $15,000 for a family spring break trip.
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1 week ago |
beautyindependent.com | Rachel Brown
Whether a beauty brand generates $1 billion or $1, it can’t be disentangled from the global supply chain. That’s because it’s practically impossible for some part of its business, whether ingredients, packaging, manufacturing, distribution or marketing, to avoid exposure to markets beyond its home base.
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1 week ago |
beautyindependent.com | Rachel Brown
After we ran a No Stupid Questions story last year on the costs of bringing a beauty product to market that largely focused on development and production, Jana Bobosikova, co-founder and CEO of KIKI World, suggested we do another story like it that focuses instead on the marketing costs of introducing a new product. We thought her idea was a good one, particularly because marketing costs have risen considerably in the last few years.
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