Rahat Kapur

3 days ago | campaignasia.com | Rahat Kapur

Independent creative agency Mash has named a new leadership team, relocated its headquarters to Singapore, and formalised a strategic shift toward an in-housing agency (IHA) model—marking a new chapter in its growth across Asia Pacific and beyond. The agency, which launched in 2018, built its early reputation on curating decentralised creative teams across 31 countries for brands including Netflix and Accor.

4 days ago | campaignasia.com | Rahat Kapur

For years, earned media has occupied a peculiar position in the marketing ecosystem: Widely regarded for its credibility and influence, yet rarely equipped with the measurement infrastructure now standard in other parts of the industry.

1 week ago | campaignasia.com | Rahat Kapur

Seven years after Forsman & Bodenfors launched its first international outpost in Singapore, the agency has matured into a creative hub with a distinct identity. Far from being a distant extension of its Swedish headquarters, the Singapore office has fused Scandinavian idealism with local agility to pioneer a form of creativity rooted in cultural relevance and fame-led thinking.

1 week ago | campaignasia.com | Rahat Kapur

In Asia’s hyper-competitive consumer landscape, marketers are feeling the heat. With social feeds flooded, ad budgets stretched, and digital behaviours fragmenting, attention has become a scarce commodity. Yet even as performance marketing dominates the conversation, a quiet rebalancing is underway. Brand awareness—long considered the top of the funnel and now often dismissed in favour of short-term ROI—is regaining its strategic importance.

1 week ago | campaignasia.com | Rahat Kapur

Brandon Cheung has been appointed CEO of McCann Worldgroup Southeast Asia, with a mandate to scale the network’s capabilities across content studios, influencer marketing, audience intelligence and production automation—areas the agency has identified as critical to meeting shifting client demand in the region. “It’s no secret brands want to win in social in Southeast Asia,” Cheung tells Campaign Asia.