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Rahat Kapur

Managing Editor at Campaign Asia

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Articles

  • Droga5 London's Tara Ford on big work, bold moves and why she’s not done creating yet

    1 month ago | campaignlive.co.uk | Rahat Kapur

    Droga5 London's Tara Ford on big work, bold moves and why she’s not done creating yetThe award-winning chief creative officer discusses joining Accenture Song UK from ANZ, what's next for creativity ahead of Cannes and more.

  • Droga5's Tara Ford on big work, bold moves, and why she’s not done creating yet

    1 month ago | campaignasia.com | Rahat Kapur

    When Accenture Song named Tara Ford as the new chief creative officer of Droga5 London last month, it marked a considered shift in the shop's creative ambitions. Ford’s appointment brings proven creative firepower to one of its most strategically significant markets, as Droga5 London prepares to scale under a broader network transformation.

  • Is there more to adland's talent crisis than we think?

    1 month ago | campaignindia.in | Rahat Kapur

    Is there more to adland's talent crisis than we think? OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

  • Is there more to adland's talent crisis than we think?

    1 month ago | campaignasia.com | Rahat Kapur

    The conversation about talent in advertising is one that seems to perpetually echo through agency corridors— a perennial concern that resurfaces with each wave of resignations or difficult recruitment cycles. Advertising executives often find themselves contemplating, with increasing frequency, why brilliant minds are drifting away from the industry, why promising entrants depart before becoming veterans, and why the middle layers of agencies are thinning like autumn leaves.

  • Campaign Japan 日本

    2 months ago | campaignjapan.com | Rahat Kapur

    * 自動翻訳した記事に、編集を加えています。 アイデア創出に携わる者にとって、今は不安定な時代だ。アルゴリズムによって平均化され、メディアプランによって縛られ、調達によって価値が下がるといった理由から、クリエイティビティーは崩壊しつつあると言う者も、技術の衰退を嘆く者もいる。あるいは、再創造されようとしている段階だと考える者も、AIや直感、その間のあらゆるものによって推進される未来を予見する者もいる。彼らに唯一共通するのは、ルールが書き換えられつつあるという認識だ。 ロブ・ライリー氏は、まさにこのような緊張関係を巧みに乗り越えながらキャリアを築いてきた。現在はWPPのグローバル最高クリエイティブ責任者として、規模とクリエイティブの卓越性は必ずしも相反するものではないことを証明するという、大手広告会社にとっての長年の課題に挑んでいる。 全盛期のクリスピン・ポーター＋ボガスキーに在籍し、マッキャン・ワールドグループを経て2021年にWPPに移った同氏は、クリエイティブ面で大きな成果を上げてきた。カンヌライオンズでは、2023年にオグルヴィ・ムンバイのAIを活用した「Shah Rukh...

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