Campaign Asia

1 day ago | campaignasia.com | Joseph Arthur

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper. Despite podcasting becoming a billion-dollar industry, adspend in the channel is stubbornly low, particularly in Europe.

6 days ago | campaignasia.com | Vinita Bhatia

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered the holy grail. Cut to 2025 and marketers are quickly realising that while cricket may still be religion, attention is now a moving target. Hence, Chinese Wok from Lenexis Foodworks did not opt for a traditional TVC this season.

6 days ago | campaignasia.com | Shauna Lewis

But breakup of the company could lead to higher prices for advertisers. The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists. Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

6 days ago | campaignasia.com | Lucy Shelley

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1 week ago | campaignasia.com | Lucy Shelley

Google is being sued in the UK for estimated potential damages of £5 billion ($6.6 billion)  for allegedly abusing its dominant position in search advertising to overcharge advertisers. The class action has been filed before the UK Competition Appeal Tribunal by competition lawyer and University of Leeds professor Dr Or Brook on behalf of UK-based advertisers who have used Google’s ad services since January 1 2011.