Campaign Asia

Campaign Asia-Pacific offers valuable insights and information about the key ideas, projects, and personalities that are influencing the marketing and communications sector in the region. It explores significant topics and delivers essential information that is relevant to businesses operating in one of the most dynamic and rapidly growing communications markets globally. Targeting marketing professionals who are at the forefront of innovative advertising and communication strategies, Campaign Asia-Pacific highlights how brands are transforming experiences across various channels, both online and offline.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#217486

Singapore

#7391

Business and Consumer Services

#164

Traffic sources

Monthly visitors

Articles

Why Chinese youth bet on pets and plushies as their new family

5 days ago | campaignasia.com | Yimin Wang

Marriage and birth rates are two of the most watched indicators in China’s society. Not only has the population in China been decreasing for 3 years in a row, but the marriage rate has suffered as well. In 2024, the marriage rate in China dropped again, this time by 20%.
Big ideas, not big algorithms, will win Cannes

1 week ago | campaignasia.com | Vinita Bhatia

The intersection of human creativity and artificial intelligence took centre stage on day three of the Cannes Lions International Festival of Creativity, where Shantanu Narayen, chair and CEO of Adobe, engaged in a candid conversation with Arthur Sadoun, CEO of Publicis Groupe. The session unfolded just ahead of Narayen receiving the inaugural 'Creative Champion of the Year' award, introduced by the Cannes Lions to acknowledge individuals or organisations that enable creativity at scale.
TikTok commercial lead: 'We don't want to take the role of an agency'

1 week ago | campaignasia.com | Shauna Lewis

TikTok’s global head of business marketing and commercial partnerships, Sofia Hernandez, has said that the platform doesn’t want to work “directly” with brands. She said: "We don't want to work directly with any brands, we want to educate them and we want to be a partner to them when they have questions. She added: “We don't want to take the role of an agency, creative or media, that's not my business.
Scrutiny over media trading will be a top story in next year, Campaign editors say

1 week ago | campaignasia.com | Gideon Spanier |Shauna Lewis

Questions over media-buying and data practices will likely be one of the top stories of the next 12 months for Campaign, according to a panel of global editors from the brand, who spoke at Campaign House in Cannes this week. Both Nikita Mishra, editor of Campaign Asia, and Maisie McCabe, editor of Campaign UK, highlighted scrutiny over media as a key topic of interest for readers.
Dentsu expands global Sports & Entertainment business | News | Campaign Asia

1 week ago | campaignasia.com

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.
Cannes Lions entries rise 'reflecting strong global participation'

1 week ago | campaignasia.com | Will Green

Cannes Lions has received a total of 26,900 entries for 2025, up slightly on 2024. Entries rose by 0.5% compared to last year, when 26,753 submissions were received, and were broadly similar to 2023’s tally of 26,992. Glass: The Lion for Change saw a 53% increase in submissions while the Strategy Track, encompassing Creative Strategy and Creative Effectiveness Lions, grew by 10%.
What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

2 weeks ago | campaignasia.com | Robert Sawatzky

“We’re not adjusting because of a competitor,” Jane Lin-Baden says straight away, in response to a question about consolidation at rivals WPP, Omnicom and IPG. “We have very clear direction and will continue the implementation plan started six to seven years ago.” And why would Publicis Groupe’s chief executive in APAC want to change much?
Mars to switch $1.7 billion media account out of WPP

2 weeks ago | campaignasia.com | Beau Jackson

Mars has elected to move its global media account out of WPP to rival Publicis following a competitive pitch between the four largest agency networks: WPP, Publicis, Omnicom and IPG. The account has become the latest in a series of high-profile media steals Publicis has made from its rival network, including Coca-Cola North America in March, and the key markets of Sky’s European media account, including the UK and Ireland, in November last year.
Hilton readies ‘connected story’ in latest Asia expansion push

2 weeks ago | campaignasia.com | Robert Sawatzky

“You need to think big, dream big and act big,” began Hilton president and CEO Chris Nassetta, conjuring the visionary words of company founder Conrad Hilton.
Reddit: The social-media dark horse gaining momentum with advertisers

2 weeks ago | campaignasia.com | Matthew Keegan

Reddit has been around as long as Facebook, yet it has remained largely overlooked by advertisers—until now. Emerging as a late bloomer, Reddit is steadily proving itself a dark horse in the social-media advertising landscape. Its growth is impressive. According to Singular's 2025 Return on Investment (ROI) Index, Reddit experienced 47% year-over-year user growth and achieved its first profitable year.