Campaign Asia

1 day ago | campaignasia.com | Matthew Keegan

Dentsu Group’s earnings for the first quarter of 2025 reflect modest overall growth, driven primarily by strong performance in Japan, while all other regions reported negative organic growth. The company posted a slight positive organic growth of 0.2%,  recovering from the -3.7% decline reported in the same period last year. This growth was largely attributable to Japan’s robust 5.5% organic growth rate.

2 days ago | campaignasia.com | Nikita Mishra

Following news of GroupM’s move to a single operating model, Campaign Asia-Pacific has learned that layoffs are underway in several Asian markets, with Indonesia's leadership groups among the hardest hit. The restructuring, driven by WPP global CEO Brian Lesser, aims to streamline operations by consolidating agency brands such as Mindshare, Wavemaker, and EssenceMediacom under a unified structure.

2 days ago | campaignasia.com | Nikita Mishra

Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital performance across Hong Kong, Macau and Southeast Asia. Campaign has learned that this is a two year contract that adds to the agency's existing scope in Japan. The agency won the business from Havas, with sources indicating that its understanding of local market nuances and innovative approach were key factors in securing the account.

3 days ago | campaignasia.com | Beau Jackson |Gideon Spanier

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, Grey will "realign financials" with Ogilvy, effectively becoming part of Ogilvy's P&L, but retain its brand name. WPP confirmed the planned changes in response to an inquiry from Campaign. The agency group was set to announce the reorganisation to staff in a memo, due to be sent on May 13. The changes will mean Grey splits from sister agency AKQA.

3 days ago | campaignasia.com | Nikita Mishra

Lucio Ribeiro has been named TBWA’s first-ever chief AI and innovation officer, making it the first creative agency in Australia to elevate AI leadership to the C-suite. Ribeiro will oversee both internal and client-facing AI initiatives and drive the scaling of AI capabilities across the agency. The role, Australian in focus and reports to chief executive Kimberlee Wells, launches from Melbourne—home to TBWA’s recent account wins, including the Australian Defence Force Recruiting.