Campaign Asia

Campaign Asia-Pacific offers valuable insights and information about the key ideas, projects, and personalities that are influencing the marketing and communications sector in the region. It explores significant topics and delivers essential information that is relevant to businesses operating in one of the most dynamic and rapidly growing communications markets globally. Targeting marketing professionals who are at the forefront of innovative advertising and communication strategies, Campaign Asia-Pacific highlights how brands are transforming experiences across various channels, both online and offline.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#225181

Singapore

#5936

Business and Consumer Services

#154

Traffic sources

Monthly visitors

Articles

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

2 days ago | campaignasia.com | Matthew Keegan |Nikita Mishra

In May, during an interview with Stratechery’s Ben Thompson, Meta CEO Mark Zuckerberg effectively declared war on the entire advertising industry by unveiling his vision to fully automate the ad creation process using AI. From automating ad targeting to generating limitless creative assets, this approach threatens to upend the entire advertising stack as we know it.
Global CEO of WPP Media’s Nexus departs

2 days ago | campaignasia.com | Shauna Lewis

Nicolas Bidon, global chief executive of WPP Media’s Nexus, has departed. In a post on LinkedIn, Bidon said: “I have decided to leave the business to focus on my family and passions, before exploring a new and exciting chapter.” Bidon had been in his post at Nexus since April 2022. He joined WPP in 2012, as managing director of Xaxis, and before that held roles at Yahoo and Watchfire.
Mark Read: 'People are happier when they’re in the office'

2 days ago | campaignasia.com | Shauna Lewis

WPP’s chief executive Mark Read has claimed “people are happier when they’re in the office”, when he was asked about his “strict” office policy onstage at SXSW London. The chief executive was in conversation with Katie Prescott, tech business editor at The Times. It follows WPP mandating that staff must be in the office four days a week, including two Fridays a month, from April 2024. A protest followed the announcement, with employees calling for a rethink of the “rigid policy”.
Dentsu powers-up retail media networks with 'world first' attention data

3 days ago | campaignasia.com | Robin Langford

Global marketing group Dentsu has launched an integration of retail media attention data into its media planning tool. The tool will bring together the platform’s original data—derived from comprehensive global surveys—and new cutting-edge eye tracking research conducted by industry-leading attention specialists Lumen Research on behalf of the Co-op Media Network.
2025 Cannes Contenders: Ogilvy's lineup of creative masterpieces

3 days ago | campaignasia.com | Nikita Mishra

Prominent creatives spotlight the region's best advertising work with Campaign Asia-Pacific, as they vie for glory at this year’s Cannes Lions Festival of Creativity. Last year, Ogilvy Singapore etched its name in history. On the final day of Cannes Lions, the agency stood tall, clutched its the first-ever Grand Prix in the Glass Lion for Change for its 'Transition Body Lotion' campaign for Vaseline.
WPP launches data solution Open Intelligence

4 days ago | campaignasia.com | Shauna Lewis

WPP has launched data solution Open Intelligence, which it is calling the advertising industry’s “first large marketing model”. Open Intelligence has been trained to predict audience behaviour and marketing performance based on studied data patterns, much like large language models that are trained on huge amounts of data to predict words in a sequence. The solution will be able to create bespoke campaign models for clients.
Under Armour appoints OMD as media AOR in APAC

5 days ago | campaignasia.com | Nikita Mishra

OMD is named the media agency of record for athletic apparel brand Under Armour (UA) spanning Asia Pacific. The new mandate, pegged at approximately US$40 million according to COMvergence, covers brand and performance media planning and buying across key markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong. The contract begins on July 1, 2025. Campaign understands that the Asia business is won from Wavemaker.
PHD wins Bunnings media mandate after competitive pitch

6 days ago | campaignasia.com | Nikita Mishra

PHD has won the media account for Bunnings, a major Australian retailer, following a competitive pitch that commenced in mid-March and concluded at the end of May. Campaign understands that GroupM, Publicis Groupe, and IPG Mediabrands were all in the running for the account, which is now valued at $50 million. The business had been with Initiative, part of IPG, since 2010, when it was worth around $40 million in billings.
Publicis Media wins back SAIC-GM media mandate in China

1 week ago | campaignasia.com | Nikita Mishra

Publicis Media China has won back its flagship SAIC-GM media account, making a strong return after a year away from the business. The agency reclaimed the account following a highly competitive pitch that began in January, going up against Havas, UM, Carat, and local agency YinCai. This win renews a partnership that Publicis had maintained with SAIC-GM for 25 years prior to last year’s break.
David Droga to step down as CEO of Accenture Song

1 week ago | campaignasia.com | Gurjit Degun

David Droga is stepping down as Accenture Song’s chief executive and will become Accenture’s vice chair. Droga will relinquish his day-to-day leadership responsibilities to take on a “broader strategic role” across Accenture from 1 September. Ndidi Oteh, Accenture Song Americas lead, will take over as chief executive of Accenture Song. She will also join Accenture’s Global Management Committee.