Rajiv Leventhal
Analyst, Digital Health at EMARKETER
Senior Analyst, Digital Health @EMARKETER, covering the intersection of healthcare & tech & why it matters. Previously, Managing Editor @HCInnovationGrp
Articles
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1 week ago |
emarketer.com | Rajiv Leventhal
The news: Novartis is the latest Big Pharma firm to expand its US manufacturing capabilities as the threat of tariffs looms on the sector. The Swiss company will invest $23 billion to build seven new facilities in the US while growing production capacity in three existing manufacturing plants. Novartis’ pledge to expand US production capacity follows other Big Pharma giants including Johnson & Johnson, Merck, and Eli Lilly that have made similar financial commitments.
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2 weeks ago |
emarketer.com | Rajiv Leventhal
Patients are influenced by information they see on digital channels. Healthcare and pharma companies can gain valuable insights from consumers’ health-related online activity and reach them at more points along the customer journey. Over half of respondents in our survey (53.5%) have used digital channels to self-diagnose a medical condition. These consumers found search engines (37.5%) and health information websites (32.1%) to be the most valuable sources.
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1 month ago |
emarketer.com | Rajiv Leventhal
The trend: Five years after the COVID-19 outbreak was declared a pandemic, consumer trust in public health agencies continues to fall, according to the latest Axios/Ipsos American Health Index poll. 1,066 US adults were surveyed earlier this month. The topline data:62% of Americans have “a great deal” or “fair amount” of trust in health information delivered by the CDC, per Axios/Ipsos. That’s down significantly from March 2020, when 88% of Americans trusted the CDC.
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1 month ago |
emarketer.com | Rajiv Leventhal
The news: Digital health company Noom is launching a hormone replacement therapy program to support women experiencing menopausal hormone shifts. More on the offering: It pairs medications with Noom’s behavior change program. Noom says it can prescribe FDA-approved transdermal patches and progesterone pills, as well as a compounded transdermal cream option. Personalized content and resources are provided to help change unhealthy habits and encourage persistence and confidence throughout menopause.
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1 month ago |
emarketer.com | Rajiv Leventhal
The news: CVS is experimenting with a new store format designed around its pharmacy services rather than front-of-store household items and snacks, according to a WSJ report. The smaller-format stores will be less than half the size of CVS’ standard locations and will focus on prescription drugs and over-the-counter health products. CVS is initially rolling out 12 of the smaller stores, prioritizing areas in the US where pharmacies aren’t as accessible, per WSJ.
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