Rajiv Leventhal

Jersey City, New York

Analyst, Digital Health at EMARKETER

Senior Analyst, Digital Health @EMARKETER, covering the intersection of healthcare & tech & why it matters. Previously, Managing Editor @HCInnovationGrp

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Articles

Virta Health guarantees employers and insurers that their GLP-1 spending won’t grow

1 day ago | emarketer.com | Rajiv Leventhal

The news: Digital health startup Virta Health is guaranteeing that its employer and health plan customers won’t increase spending on GLP-1 drugs for their members. If they do, Virta will cover the costs. What it means: Virta’s virtual weight loss program includes prescriptions for weight loss drugs when applicable.
Moderna agrees to new COVID-19 vaccine trial

2 days ago | emarketer.com | Rajiv Leventhal

The news: Moderna has agreed to conduct a true placebo-controlled trial of its new COVID-19 vaccine, according to a post on X this week from Robert F. Kennedy, Jr. The FDA recently introduced the trial requirement for new vaccines, which is a shift from prior testing standards.
FarmboxRx acquired by wellness company Pyx Health

4 days ago | emarketer.com | Rajiv Leventhal

The news: Pyx Health, a wellness company that helps people combat loneliness, has acquired food-as-medicine startup FarmboxRx. The deal was fueled by a $47.5 million investment from S2G Investments. Zooming in: Both companies sell their platforms to health insurers (chiefly Medicare and Medicaid) that offer the services as a covered benefit. Pyx’s technology identifies health plan members who have unmet social needs like loneliness and connects them to a virtual care team.
Best Buy’s health business suffers a major setback

1 week ago | emarketer.com | Rajiv Leventhal

The news: Best Buy incurred $109 million in restructuring costs in its first quarter fiscal year 2026, chiefly related to its health business. How we got here: Best Buy acquired Current Health, a developer of hospital-at-home technology, for $400 million in 2021—a move that turbocharged the retailer’s Best Buy Health business. Current Health’s care-at-home technology is sold to health systems that care for patients in their homes.
General Medicine debuts as a platform where consumers can shop for medical care

1 week ago | emarketer.com | Rajiv Leventhal

The news: The two founders of online pharmacy PillPack, along with an Amazon executive, have founded a new company called General Medicine that allows customers to shop for healthcare. The company launched last week with $32 million in funding. More on General Medicine: It’s an online healthcare services “store.” For example, General Medicine’s platform will provide a range of care options for a person’s specific health concern.
Omada goes public—are digital health IPOs making a comeback?

3 weeks ago | emarketer.com | Rajiv Leventhal

The news: Chronic condition management company Omada Health became the second prominent digital health company to file to go public this year, signaling a turn for the industry after a few years of hesitancy to enter public markets. Virtual physical therapy company Hinge Health filed to go public in March and this week said it plans to raise upwards of $437 million for its IPO.
UnitedHealth Group CEO Andrew Witty steps down after a chaotic stretch

3 weeks ago | emarketer.com | Rajiv Leventhal

The news: UnitedHealth Group CEO Andrew Witty is stepping down for personal reasons after holding the position for just over four years. Stephen J. Hemsley, who served as the company’s CEO from 2016 to 2017, will take over with Witty moving to an advisory role. How we got here: The last year-plus for UnitedHealth under Witty has been tumultuous. Most noteworthy was the killing of UnitedHealthcare (UnitedHealth’s health insurance division) CEO Brian Thompson last December.
Full-body MRI scanning company Ezra gets acquired by Function Health

1 month ago | emarketer.com | Rajiv Leventhal

The news: Lab testing company Function Health has acquired Ezra, a startup that offers full-body MRI scans. The new entity is launching a 22-minute AI-powered whole-body scan for $499, a steep cut from Ezra’s prior $1,500 price point for a scan that took an hour. Terms of the deal were not disclosed.
Trump executive order will boost US drug manufacturing ahead of new pharma tariffs

1 month ago | emarketer.com | Rajiv Leventhal

The news: President Trump’s new executive order instructs health regulators to make it easier for pharmaceutical companies to manufacture their medicines in the US. Digging into the details: The order directs federal health agencies to scale back on bureaucratic red tape while disincentivizing foreign pharmaceutical production.
Consumers and doctors show support for direct-to-patient models in pharma

1 month ago | emarketer.com | Rajiv Leventhal

The trend: Patients are willing to receive support services from pharma companies—but most aren’t getting enough assistance in direct-to-patient pharmacy experiences, according to a recent survey of consumers and physicians from the DHC Group released during a March 2025 company event. Catch up quick: Per DHC Groups’ report, pharma brands going direct-to-patient need to give consumers tools that make it easier for them to access care and treatment.