Ray Schultz

New York

Writer at MediaPost

Ray Schultz is a marketing journalist and editor who now runs his own custom publishing company.

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Articles

G. Elliott Morris Debuts Strength In Numbers On Substack

2 days ago | mediapost.com | Ray Schultz

G. Elliott Morris, the journalist who ran 538 from 2023 until Disney/ABC News shut it down in March of this year, has launched Strength In Numbers, a data-driven Substack.
Fair AI: Newsroom Workers Are Winning Protections In Labor Deals

2 days ago | mediapost.com | Ray Schultz

Publishers about to negotiate labor contracts better be prepared for one thing: Workers are now demanding—and winning—AI protections. More than two dozen collective bargaining agreements contain language covering artificial intelligence, according to the NewsGuild. The purpose is to protect jobs—and journalistic integrity. Guild members have escalated their actions to the point of going on strike to win AI language in agreements.
Gasp-People Are More Trusting Of News, Including Republicans

2 days ago | mediapost.com | Ray Schultz

Trust in media has been growing within an unexpected group: Republicans, according to a new report from Pew Research Center. Of those surveyed, 53% of Republicans trust at least some of the information coming from national news organizations, up from 40% last year. Up until last year, trust had been declining among this cohort. But it apparently has improved with Trump’s reassuming the presidencyMoreover, Republicans are also more likely to say they trust local news outlets—(75% vs.
Upgraded Platform Is Designed To Speed Up the Ad Buying Process

2 days ago | mediapost.com | Ray Schultz

Digital adtech firm PubMatic has upgraded its tool for ad buyers in a bid to streamline the buying process to help both advertisers and publishers. The goal is to “give media buyers a smarter, faster path to campaign performance,” says Kyle Dozeman, PubMatic's chief revenue officer, Americas. The platform is now in beta testing with some of Pubmatic’s long-term partners.
Living Up To DMARC: Microsoft, Google May Already Be Rejecting Emails

2 days ago | mediapost.com | Ray Schultz

Here’s one more warning about complying with Microsoft’s policy for high-volume senders. The new DMARC (Domain-based Message Authentication, Reporting & Conformance) change took effect on May 5. The purpose is to reduce phishing attacks that victimize Outlook account holders, according to an article in Ironscales written by James Savard.
Soon-Shiong Discusses Vision For 'The LA Times'

3 days ago | mediapost.com | Ray Schultz

Patrick Soon-Shiong, the owner of the Los Angeles Times, has drawn his share of criticism for his running of the paper. But Soon-Shiong explained some of his actions and discussed his plans for the Times with Mark Halperin on 2WAY Tonight, an interactive live video platform. “The commitment from me is to ensure that we have good investigative journalism,” Soon-Shiong, said. “That’s what journalism should be, to speak truth to power. But it's not a sustainable business now.
New York State's 'Courtland Standard' To Emerge From Bankruptcy

3 days ago | mediapost.com | Ray Schultz

Publisher Sample News Group has acquired the assets of The Cortland (New York) Standard, a 157-year-old newspaper that closed last March and entered Chapter 7 bankruptcy. The purchase of the Cortland Standard Printing Co. was conducted through the U.S. Bankruptcy Court for the Northern District of New York. The newspaper will resume its Tuesday-Saturday publishing schedule on May 17.
Jason Anders Named As Managing Editor of 'Washington Post' News Hub

3 days ago | mediapost.com | Ray Schultz

The Washington Post named Jason Anders as managing editor of its New Hub, a newly created role. Anders will be tasked with building and leading the Post’scentral news desk. He will head a team responsible for the daily news agenda, including publishing content for The Post’s website and app. Previously, Anders served The Wall Street Journal for 25 years, most recently deputy editor in chief.
The Lead Gen Catch: B2B Brands Face Declining Metrics, Other Issues

5 days ago | mediapost.com | Ray Schultz

Most B2B brands use email as a lead generation device. But there is one little problem:: 33% are struggling with declining engagement metrics, including declining email open rates and form fills, according to the State of B2B Pipeline Growth, a study from Pipeline360. AI might help them, but this is not yet clear. Of course, metrics are not their only challenge. They also worry about:Another challenge is that sales cycles have gotten longer for 74% of the respondents. Then there is funnel friction.
'NY Times' Added 250,000 Digital-Only Subs In Q1

6 days ago | mediapost.com | Ray Schultz

The New York Times added 250,000 digital-only subscribers in the first quarter, and now has 11.86 subscribers overall, including 600,000 print. It is aiming for 15 million by the end of 2027. These numbers were announced on Wednesday with the paper’s Q1 financials, showing total revenue of $636 million, a 7.1 increase YoY, as reported in the Times. Digital advertising revenue grew by 12.4% in Q1 to $70.9 million. Total ad revenue total hit $108.1 million, a 4.2% hike.