Ray Schultz

New York

Writer at MediaPost

Ray Schultz is a marketing journalist and editor who now runs his own custom publishing company.

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Articles

Gmail Weds ChatGPT: New Integration Is Now Being Tested

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , Columnist, 2 hours ago This tantalizing post on X from AI pundit Tibor Blaho may signal a newera in inbox management:“ChatGPT web app – another new announcement: ‘Connect Gmail and Google Calendar’ (‘Use ChatGPT to analyze emails,manage your schedule and stay organized.’“Try it out” prompt: ‘What’s my schedule today?’” What’s itmean? According to Bleeping Computer, Gmail and ChatGPT are now testing a new form of integration.
'The New York Times' Offers Family Subscriptions

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , 2 minutes agoThe New York Times has rolled out a new feature—family subscriptions. “It’s here—our new family subscription option,”the Times says in an email. Subscribers can give unlimited access to everything in the Times to three others, including family members and friends, at a singlerate. Each reader will have their own login and personal account.
Criteo Debuts Programmatic Bidding For Retail MEdia

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , 1 minutes agoCriteo, a global ecommerce platform, has launched technology for bringing programmatic buying to retail media. The company claims that, unlike traditionalpublisher sites, retail platforms demand relevant and timely ads. The new tool, Auction-Based Display, adds a bidding option alongside fixed pricing.
The AI Prescription: Marketers Hope It Can Solve Many Problems

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , Columnist, 79 minutes agoBrands foresee many grand uses for AI. But the case for the new tool is largely built on what companies can’t do in their marketing, judging by The2025 AI and Marketing Performance Index, a study by GrowthLoop in partnership with Ascend2.
Kim Last To Serve As Editorial Director Of 'Business Insider's' New Events Business

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , 53 seconds agoBusiness Insider has named Kim Lastas editorial director of BI Live,its new events business. Last’s mission will be to translate Business Insider’s journalism to global audiences through interactive eventformats.”Previously, Last served as head of live journalism and special content at The Wall Street Journal. Prior to joining theJournal, Last held roles in conference development at Vox Media and Fast Company.
Newspaper Publishers Must Use Cross-Strap Bundles When Mailing Starting July 1

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , 1 minutes agoPublishers who mail newspapers have until July 1 to start cross-strapping bundles that go through mail processing the Wisconsin Newspapers Association has reminded members. The goalof the U.S. Postal Service is to diminish bundle breakage during mail processing, the association states.
Press Group Sues Los Angeles Over Alleged Violence Against Journalists

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , 49 seconds agoThe Los Angeles Press Club has sued the city of Los Angeles and LAPD Chief Jim McDonnell for using excessive force against journalists during the recent anti-ICE protests, claiming, “Being ajournalist in Los Angeles is now a dangerous profession.” Also suing is Status Coup, an independent investigative reporting network.
Look, No Hands: Streamlining The Email Workflow

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , Columnist, 96 minutes agoEmail senders and other marketers canpersonalize messaging content based on customer preferences and real-time data without managing every campaign by hand. Movable Ink has introduced new autonomous marketing capabilitiesbased in part on Agentic Campaigns, and says they will lead to exponential lift in engagement and revenue while removing manual work.
Politico Announces Two Key Hires

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , 1 minutes agoPolitico has named Ben Reininga as vice president audio & video, effective June 24, and Haley Thomas as head of content—audio & video, starting on July 8. Theinvestment in these hires reflects “a top priority for our organization: to expand the ways we reach and engage our audience,” says the announcement by Goli Sheikholeslami, chief exeutiveofficer and John Harris, global editor in chief of Politico.
News To Go: Social Media Wins Audience As Legacy Channels Falter

1 week ago | mediapost.com | Ray Schultz

by Ray Schultz , Columnist, 6 hours ago As traditional publishers have feared, social mediais now the leading source of news in the United States, surpassing TV, print and news websites for the first time, according to Digital News Report 2025, a study by the Reuters Institute for the Studyof Journalism. It’s bad news for people who like serious content delivered by reliable reporters. Declining audience numbers are bound to hurt revenue and lead to news deserts.