Ray Schultz

1 day ago | mediapost.com | Ray Schultz

by Ray Schultz , 8 hours ago MiQ, a global programmatic mediafirm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma connects the entireprogrammatic ecosystem in one place, including data, technology, and campaign workflows, the company says. If it works as promised, MiQ Sigma could bring programmatic buys more efficiently topublishers.

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , Columnist, 5 hours ago Newspaper publishers from The New York Times to Gannett routinely release their digital subscription numbers. In some cases, the celebrated growth makes up, inpart, for print declines. The Boston Globe, the renowned New England daily, is going against this trend. The Globe has stoppedreporting digital subscriber totals to the Alliance for Audited Media (AAM), according to Boston Business Journal. The reason is that its subscriber rate has slowed.

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , 7 minutes agoMiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across theplatform, MiQ Sigma connects the entire programmatic ecosystem in one place, including data, technology, and campaign workflows, the company claims. If true as presented,MiQ Sigma could bring programmatic buys more efficiently to publishers.

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , 7 minutes agoFW Publishing has named Nicolle S. Praino as editor of Nashville Post, the first female to hold that title. Praimo replaces co-interim editors Hannah Herner and WilliamWilliams. Herner will continue as associate editor and Williams as managing editor. Praino joined FW Publishing in June 2023 as a general assignment reporter for the Post andthe News. Last October, she became Williamson Scene editor when FW Publishing launched that product.

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , 4 minutes agoGannett will be making press releases more widely accessible thanks to an agreement with XPR Media, a PR distribution platform. The news publisher Gannett willbring its vast media network of more than 200 publications to the partnership and XPR Media its content delivery technology.  Press releases distributed by XPR will be featuredon USA Today’s website and in all USA Today Networkpublications.