
Ray Schultz
Writer at MediaPost
Ray Schultz is a marketing journalist and editor who now runs his own custom publishing company.
Articles
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6 days ago |
mediapost.com | Ray Schultz
Consumers may be worried about the economy. But it’s not stopping them from spending on the Easter holiday, especially on candy for the kids. Indeed, the NRF projects that spending will hit $23.6 billion this year, versus $22.4 billion last Easter. What are people spending on? Three guesses.
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1 week ago |
tvnewscheck.com | Ray Schultz
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1 week ago |
mediapost.com | Ray Schultz
MENA advertisers — that is, those serving North Africa and the Middle East — have a new programmatic outlet, thanks to a strategic partnership between Penske Media Corp.(PMC) and SRMG Media Solutions (SMS).
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1 week ago |
mediapost.com | Ray Schultz
Specialist media firm Future has launched Who Whaat Wear, a quarterly hub devoted to the nexus between sports and fashion. "Clothes are the perfect form of communication—a window into who your favorite athlete is and what they stand for. That's what Go Sports is all about," says Eliza Huber,senior editor of Who What Wear.
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1 week ago |
mediapost.com | Ray Schultz
Racing fans have a new resource for keeping up with fast-moving events: Yahoo Sports has formed a partnership with Motorsport Network s to serve the growing audience. A new content hub will debut with the 2025 spring racing season and feature coverage of such series as Formula 1, NASCAR, MotoGP and IndyCar. Motorsport Network’s editorial team will provide reporting, analysis and insider access, it claims. Eventually, the hub will deliver shows co-produced by the two entities.
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Tips from Lord Chesterfield (1694-1773) on how to write for the Web. http://tellallmarketing.com/blog/?p=136

Is your email newsletter in bad need of an anti-depressant? Start sending videos. http://www.tellallmarketing.com/

What are microsites are good for? They create “significant increases in all standard brand metrics.” http://tellallmarketing.com/blog/?p=80